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iContact

49 posts
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Perceived value continued

Last time, I began the discussion about improving the perceived value of your company’s products. Perceived value is what customers think your product should cost, or more specifically, what value they think it has to...
byRyan Allis
May 9, 2008
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Improving your product’s perceived value

In a recent post about the Four Ps of Marketing, I discussed how you can use your email marketing campaigns to effectively promote your company’s products. If your product fulfills a need or want, has...
byRyan Allis
May 6, 2008
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Have Passion for Your Company

We’ve spent the last few weeks discussing the Four Ps of Marketing, and how utilizing these techniques can enhance your online marketing campaigns. Today I’d like to introduce the “unofficial 5th P” of Marketing: Passion....
byRyan Allis
May 2, 2008
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Promoting your business

Promotion is an essential part of the marketing process. Promotion decisions include those related to communicating your message, advertising, and public relations. When you promote your business well, it will create desire in your customers’...
byRyan Allis
April 28, 2008
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Message Scheduling

Hi everyone, this is Ryan Allis, CEO of iContact. A lot of great things have happened in the past few months that I can’t wait to share with you in future posts. Over the past...
byRyan Allis
February 19, 2008
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The Power of “Track Record Marketing”

I ran a new route this morning. I was weaving through the neighborhood and come across a variety of homes for sale. Naturally, the homes have "For Sale" signs out in the front yard. But...
byRich Sloan
July 12, 2007
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Dealing with Blacklists

Last time I talked about Can-Spam and how it affects your email campaigns. Today I'll talk about blacklists and how to stay off them. If you send out email messages and receive a decent chunk...
byRyan Allis
June 8, 2007