How to Pitch a Shark: Everything You Need to Know
If you have an idea for a business, or if you already have a company of your own, then you probably love the show “Shark Tank.” It’s reality TV, sure, but it’s not like a...
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Why Your Startup Needs its Own Facebook Chatbot
Paying for additional team members can be a real struggle while you’re launching your startup. But get your customer service game wrong, and it won’t be long before your startup closes its doors. Thankfully, there...
7 Form Conversion Killers (and How to Avoid Them)
More than 80 percent of abandoning visitors never return to a website. So, what’s killing those conversions? Smart marketers (or marketing ninjas, as we like to call them) will thwart conversion killers before they strike,...
Which Should You Build First for Your New Business: A Mobile App or Mobile Website?
At the start of 2018, there were an estimated 3.7 billion users using a mobile device to access the internet. For any entrepreneur or startup, one of the first dilemmas they’ll face is deciding whether...
10 Essential Money Tips for Young Entrepreneurs
Being an entrepreneur is challenging, but it can be especially difficult if you begin building your business at a young age. Young entrepreneurs face unique hurdles like creating a company with less work and life...
25 Intriguing Facts About the State of Female Entrepreneurship
Female entrepreneurship has made great strides over the past 20 years, but we’ve got miles left to go, and many challenges to face along the way. In spite of these challenges, women entrepreneurs report a...
How the Gig Economy Makes Having a Side Hustle Easier Than Ever
As the demand for mobile continues to rise, so do consumers’ needs for quick and easy service. Enter: the gig economy and the handy apps like TaskRabbit and Uber that go along with it. Why...
Don’t Forget Dads When Developing a Marketing Strategy
When examining the purchasing behaviors, habits and beliefs of different demographic groups, many startups fail to consider dads. This is a mistake, as today’s dads have many household responsibilities, including choosing products for children. Modern...
DIY Infographics: The Ultimate Design Guide for Content Marketers
With the volume of digital content exploding, content marketers (and especially those at startups) need to work harder than ever to get their content noticed. Many are turning to custom visuals to augment their text-heavy...
An Entrepreneur’s Guide to Facebook Insights for Business
Facebook for Business can be a powerful tool to help startups build an audience for their product or service. However, it can also involve a lot of time and effort with deceptively little reward. It’s...
How to Keep Your Virtual Team Engaged
There’s no doubt the world of work is changing. The internet, the cloud and apps have successfully untethered work from the office. You can run your business from anywhere, which minimizes startup costs and creates...
A Visual Guide to Google Analytics for Entrepreneurs
When you start up a new business, amongs the first things you do nowadays is get a website made, and no business website is complete without a Google Analytics account. There’s so much more to...
4 Essential Digital Marketing Tactics for Multi-Location Businesses
A well-developed digital marketing strategy has become a must-have for multi-location businesses. Customers are shopping online more than ever before, with 56 percent of sales influenced by digital during the past year. While many businesses...
Daily Rituals to Boost Performance at Work
Getting the most out of your work hours and consistently bringing your A-game to your tasks is a challenge every entrepreneur worries about. Some days you can be in the zone and racing through to-do...
What Startups Need to Know About Customer Experience
For startups of all types, it can be confusing how to best take stock of and manage the sales process from the customer perspective. Many outdated ways of thinking have either changed or become obsolete....
6 Scarily Simple Content Marketing Ideas
Ghosts. Goblins. Ghouls. This month, there are a lot of frightening things out there. Your content marketing strategy shouldn’t be one of them. Yet, it can be a nightmare to continually come up with ideas...
The Dos and Don’ts of Choosing a Business Name [Infographic]
You’ve come up with an excellent idea for a startup – congratulations! The opportunities for small businesses to succeed these days are manifold, yet so are the potential obstacles. Nowhere is this more pronounced than...
Why Food Truck Businesses Are Revving Up
Food truck growth is on the rise and offers entrepreneurs with a passion for food an opportunity to start their own business. This infographic is designed to give owners and suppliers an easy-to-grasp snapshot of...
9 Ways to Win Your Next Pitch Presentation [Infographic]
Considering what a rare commodity human attention is these days, it’s become more critical than ever for entrepreneurs to make an impact while giving a pitch presentation to prospective clients, investors and partners. Interestingly, when it...
How to Choose the Right Business Partner [Infographic]
Starting a new business can be the most exciting time of your life. When you’re sitting on a big idea, it’s natural to want to share it. Plus, you’re likely to need a bit support...