4 Crazy Myths about Marketing
Before I will work with a company on their marketing strategy, I need to make sure that they are of the right mindset. Unfortunately too many business owners have taken to believing certain crazy myths...
Browsing Tag
Marketing Plan
30 posts
Marketing Planning Part II: Give Them What They Want
Give ‘Em What They Want, When They Want It Now that you've formed a better idea of who your ideal customers are, you need to identify how you can meet their desires. So let's look...
Building Your Marketing Plan: Who’s Your Ideal Client?
Part I in a Series: Marketing Planning My husband collects baseball caps and at one time had at least 50 in his closet. If I asked to borrow one, he'd look at me, shrug his...
Marketing Planning For Your Startup Business
So you're getting ready to start your own business; have you thought about your marketing plan? Your marketing plan doesn't need to be 100 pages of graphs and charts; it can be as simple as...
Why you should pay for this content
Weird that I'd write a blog post about paying for content in a free content world, isn't it?! Weirder yet that StartupNation has for years on end been a STRICTLY free content site and hosts...
Ant or Grasshopper?
Do you plan for a crisis? Of course not. But you can plan yourself out of one! Let me weigh in here with another question: Who do you want to be? The person who goes...
The Scheherazade marketing plan – 1001 Arabian nights
The ultimate customer retention strategy can be found in the story of Scheherazade & 1001 Arabian Nights. Do you know the story? King Shahryar decides that all women are inherently unfaithful, so he has each...
Free beer – an outrageous viral marketing idea
Did your mood just pick up? Are you smiling? We have an “Outrageous” board here at the StartupNation office where all of our team members are encouraged to write ideas on how we can better...
Are you reactive or proactive?
It occurs to me that most of the success I have had in life has been in spite of any discipline or focus on tasks. This is beginning to create problems at my new company,...
Start With A Plan
Over the Memorial Day weekend, we built a wooden play structure from a kit. It is very hard work and I learned a couple of important things: 1) Carpenters and landscapers probably don't have very...