This time of year, ghosts and ghouls aren’t the only things that should be sending chills down your spine. As an entrepreneur, you need to be aware of how very real and serious the potential...
With health care spending forecasted to reach $10 trillion in 2022, you want to make sure that as a health care startup, you’re putting the optimal effort (and spend) into your traditional and digital marketing...
Being a startup founder is a very tough but rewarding experience. I was fortunate early on in college at UNCG to have a mentor who successfully closed multiple investment rounds from two tech startup ventures...
It’s easy to assume that, in our digital world, offline marketing no longer has a place. However, according to the Out of Home Advertising Association, offline marketing was a $23 billion industry in 2018, including...
As the expansive world of social media continues to grow, more and more digital marketers and entrepreneurs are focusing their efforts on social media marketing. While it makes sense to go where your customer goes,...
One of the hottest topics in retail and e-commerce startups right now is the growing number of businesses pursuing omnichannel marketing strategies. Omnichannel, the combination of e-commerce and physical retail, began with e-commerce behemoth Amazon, which...
Would you be surprised to know that some of the most innovative startup ideas fail to secure investor funding? Although many startups focus on perfecting their concept, the idea itself is one of the least...
More than 80 percent of abandoning visitors never return to a website. So, what’s killing those conversions? Smart marketers (or marketing ninjas, as we like to call them) will thwart conversion killers before they strike,...
From a marketing perspective, understanding your competition and what they are doing is essential to a successful business. Conducting a competitive analysis will allow you the opportunity to look at your competition with a critical...
User-generated content, or UGC, can be anything from pictures and videos to blog posts, reviews and testimonials, created and shared for free by an online audience. Aside from being a great way to gather free content,...
For years, inbound marketing has been the go-to marketing strategy for budding businesses wanting to drive results. The playbook was simple: Create content and cast a wide net in hopes of driving traffic and loading...
With free shipping and the ability to read, shop and stream movies and music on your electronic devices, Amazon Prime's subscription service couldn’t be more spot-on about its membership offerings. Many entrepreneurs might see how...
In 2016, an estimated 1.61 billion people worldwide purchased goods online. Global e-commerce sales amounted to $1.9 trillion, and by 2020, projections are estimated to reach up to $4.06 trillion. Also, 96 percent of Americans with internet access have made...
If your business has tried to increase sales with online marketing, you’ve probably heard words like landing page, content offer and conversion, but you might not know exactly what they mean, or how they can...
Today, the possibilities of artificial intelligence (AI) are within the reach of almost every small business. Contemporary artificial intelligence is not only equivalent to the human mind for some particular tasks, but goes beyond what can...
A few weeks ago, I was hired as a content marketing consultant for a FinTech company that is creating an investment app for a very specific market with very specific needs. A couple of days...
A couple of weeks ago, I participated in a Twitter chat hosted by Marketo about social selling. If you’re not entirely familiar with the term, social selling is about utilizing social channels where your audience...
You may have heard that mobile is overtaking desktop as the go-to option consumers turn to when they surf the web, right? As a business owner or marketer, you also may be wondering how to utilize...
Creating great content is expensive. As many entrepreneurs quickly find out, it’s usually not as simple as just hiring someone to write content and then posting it to a blog. There’s no magic in words...
Developing your first startup app can be confusing and frustrating, but before you start skimming through this article, stop and ask yourself one important question: “Why do I want to build an app?” While developing an...