marketing strategy Archives

Draw customers in with popular products, then up sell!

With eBay insertion fees being the cause for some eBay sellers to lose out on much of their profits, it is becoming increasingly important to implement some major strategy to pull buyers into your eBay...

byCorey Kossack

April 30, 2007

When Small Business Opportunity Knocks, Answer the Door!

You say you're not an entrepreneur? You look at Henry Ford & Ray Kroc and say, “Well, that was all fine & dandy for them, but I'm not even close to inventing the automobile assembly...

byJoel Welsh

September 21, 2006

Online marketing strategy: Podcast – you can do it!

But should you? No way! The audience is too small & fragmented. Not everyone listens to audio stuff delivered over the internet. You really don't have anything to say, anyway. As a matter of fact,...

byJoel Welsh

June 23, 2006

Grassroots marketing strategies can really payoff

"Hitch your wagon to the littlest star" could be the name of the marketing strategy used by the owners of Belly Maternity, a Denver boutique that sells maternity and baby clothes. They sent Angelina Jolie...

byJoan Isabella

June 13, 2006

The Scheherazade marketing plan – 1001 Arabian nights

The ultimate customer retention strategy can be found in the story of Scheherazade & 1001 Arabian Nights. Do you know the story? King Shahryar decides that all women are inherently unfaithful, so he has each...

byJoel Welsh

June 9, 2006

Your small business needs more Cowbell!!

“Guess what?? I got a fever! And the only prescription … Is more Cowbell!!” Ohhh YES !!!!! The contributions that the late night tv show “Saturday Night Live” have made to our society are so...

byJoel Welsh

May 25, 2006

“No budget” marketing strategies

So many startups, so little money. No matter what size business you run you've got to make every dollar count. Simply throwing money at a problem is not a smart way to grow your customer...

byJoel Welsh

May 9, 2006

Cool Company of the day: Cocktails by Jenn

Picture this: You're in your hotel room in Vegas. You want to party BEFORE you even get down to the strip. You think, a Cosmo (=the popular martini beloved by women) would be great right...

byRich Sloan

April 4, 2006

Starting a small business: The Wheat Thins for lunch strategy

Life is full of give & take choices. Finding that balance that works for your own life plan is one of the essential keys to success. For entrepreneurs in the early startup phase, it's often...

byJoel Welsh

March 14, 2006

Marketing strategies for two opposite customer groups – trendy & pregnant

Calling on all marketing experts! Or at least any entrepreneur (in-training, even) who has an opinion … One of our new StartupNation Community Advisory Board members, Aron North, has a marketing dilemma. Aron has asked...

byJoel Welsh

March 9, 2006

Free beer – an outrageous viral marketing idea

Did your mood just pick up? Are you smiling? We have an “Outrageous” board here at the StartupNation office where all of our team members are encouraged to write ideas on how we can better...

byJoel Welsh

March 3, 2006

Are Traditonal Marketing Strategies Still Best?

A recent survey about marketing to marketers examined how marketers want to be contacted. It claims they do not want phone calls, they prefer an e-mail with links. They say they don't want cold calls...

byJoan Isabella

February 21, 2006

TV is dying – an online marketing business opportunity?

A new report by ZenithOptmedia Group claims that ad buying on television is declining while advertisers are spending more money online. A Mediapost article says "Television's share of ad expenditure is leveling off as the...

byJoel Welsh

February 16, 2006

My favorite holiday promotion yet…

(Entry by Rich Sloan) The deluge of holiday promotions is getting overwhelming. Offers for free shipping, unheard of discounts, etc., are EVERYWHERE! One recent promotional mailing, though, actually stopped me in my tracks. It was...

byRich Sloan

December 7, 2005