Why Hire an SEO Copywriter?
If you want to get new customers to your site, one of the fastest ways to gain momentum is with search engine optimization (SEO). And despite what you may have heard, SEO is much for...
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Marketing
233 posts
GoToBilling.com’s Mom Entrepreneur Offers Success Tips
On Tuesday, we talked to super Mom entrepreneur, Stacy Roderick. Stacy helped create the one-stop resource for paperless invoicing, marketing and electronic billing atGoToBilling, www.gotobilling.com.Today, Stacy shares more of her work-life balance success tips. What...
Mark Amtower’s Success Secrets 2
On Tuesday, we heard from Mark Amtower, a marketing consultant specializing in business-to-government marketing strategy and tactics, for both large and small firms. Here are some more of Mark’s secrets to success: What tips do...
Mark Amtower Offers Success Secrets
Have you heard of Mark Amtower? If not, you will probably read about him somewhere soon. Mark successfully uses publicity to increase awareness about his business and is on BtoB’s “Who’s Who,” https://www.btobonline.com/apps/pbcs.dll/article?AID=/20080714/FREE/128490100/1194/whoswho. Recently, I...
SXSW Marketing Ideas: 3 Tips on Market Research
We all think we have much bigger, deeper insight into our users than we actually do. If you think you understand your users you run the risk of overestimating what they want, you carry on...
Brand Monitoring: Why it’s Vital for Keeping Your Brand Strong
Brand monitoring is essentially the process of researching mentions of your brand including its name, officers, products, and more. This is a vital part of branding for many reasons. It can help you find brand...
Show Customer Love: Co Donate
In a previous post (Giving is the new taking), I asked the question: What are some ways you are being kinder to your customers? The terms social responsibility is often used synonomously with charity and volunteering with good...
Robert Kiyosaki Interview-Part 2
On Tuesday, you heard from Robert Kiyosaki, investor, entrepreneur and author of The New York Times, international bestselling book, “Rich Dad Poor Dad,” with 26 books in the Rich Dad series. Here is the continuation...
Free PR Tools for Do-It-Yourself Publicity
If you are working with a tight budget like most entrepreneurs, you can do your own publicity. Here is a quick list of some of the free services available to help you build buzz and sales:...
Have you checked these two things yet?
It's early Thursday morning, and I just remembered another "New Year" bit of information to share with you. If you haven't checked these two things, you could be losing out on some great publicity and...
You Don’t Need No Stinkin’ Publicist
It’s very early in the morning, and I’ve spent the last five minutes deleting spam e-mails touting the latest software programs, seminars and too-good-to-be true credit offers. With the economy the way it is, more...
Faces and Blogs and Tweets, Oh My!
The big buzz in marketing these days is all about social networking and viral campaigns. In the past two days alone, I received about nine e-mails inviting me to various, educational seminars online. And I’m...
What’s Your Story??
I have been reading or more truthfully, listening to Seth Godin's book All Marketer's are Liars. Seth Godin is the author of the best selling marketing books over the past decade. Let me clear the air, he...
Boost Sales with a Good Presentation
Hi Fellow StartupNation Entrepreneurs, Speaking in front of potential customers is a great way to generate new business. Plus, this is a hot marketing activity now since it doesn't cost a lost of money to...
Cool Work for Yourself Tips from AWAI’s Katie Yeakle
If you are struggling to start a business and work for yourself, check out these tips from Katie Yeakle. As the executive director of American Writers & Artists, Inc., Katie has helped people successfully develop...
The Big Idea Asks for Help
The producers at The Big Idea called asking if I'd make myself available to help out one of their viewers in need. His name was Tony, and here was his situation: He's a dad of...
What story are you telling?
In a recent blog post Drew McLellan tells the story of a 1989 campaign from Crowley Webb for Garcia's Irish Pub in Buffalo, New York. "[This] most brilliant outdoor campaign broke every one of these rules,"...
Do You Drop PR Efforts in Tough Times?
When times get tough, many business owners cut PR efforts first. This is a big mistake. With PR, you can really boost sales without spending money. Plus, what happens when your competitors continue with their publicity activities and you don't?...
Twitterers actually aren’t twits
Twitter. It's ridiculous, right? The distractions of visiting a website to provide updates to your "followers" about where you are and what you're doing. Sounds like such a waste of time! But alas, I beg...
AA Lingerie Owner’s Bra Dilemma Hits Press and U.S.
If you want to expand your business worldwide (or if you are having trouble finding the right bra), it's time to meet Retha Queenan. She is a dynamic entrepreneur located in the U.K. Not only...