Marketing Archives

Ask the Experts on StartupNation: Shay Berman on How to Create Awareness

On this week's episode of StartupNation Radio, Jeff Sloan talks with Digital Resource's Shay Berman about how to create awareness that will translate into conversions for your business. Tune in to the StartupNation Radio show...

byStartupNation

December 20, 2021

5 Quick Wins for Small Businesses During the Holidays

As businesses of all sizes approach the end of the year, retailers are pushing hard to grasp their customer’s attention with effective holiday marketing campaigns and hit their end-of-the-year targets. However, to break through...

byGreg Chen

December 17, 2021

The Top 5 Data-Driven Marketing Strategies for Conversions in 2022

Data-driven marketing is one of the hottest topics every marketer is raving about. But, what is it? Which are the most sought-after data-backed marketing strategies to watch out for in 2022? Clive Humby, the genius...

byAmy John

December 16, 2021

5 Marketing Goals for 2022

… aaaand just like that, we’re about to say goodbye to 2021. If you’re wondering where did the time go, don’t ask us. We don’t know, either! What we do know, however, is that it’s...

byShay Berman

December 15, 2021

The 14 Marketing Tools Every Business Needs

In recent times, marketing tools are becoming increasingly popular amongst businesses and the reason is simple. It helps such businesses gain an upper hand over the competition. Therefore, if you run a business (or plan...

byRoman Shvydun

December 9, 2021

5 Pay-Per-Click Tips for Startups and New Businesses

Pay-per-click (PPC) marketing can be an extremely valuable strategy for any business, but particularly startups trying to get their foot in the door. The problem is that as a new business, you likely don’t have...

byLarry Kotch

December 3, 2021

Banner Ad Design Tips That Draw the Customer In

Every business or brand wants to be visible. You can market your brand in any way you’d like, but if you want to have an immediate impact and brand awareness, banner ads are one way to...

byShelly Solis

November 12, 2021

Why You Should Ramp Up Advertising For the Holidays

With Black Friday and Cyber Monday to keep shoppers busy, it makes perfect sense to start running holiday ads as early as now. Why might that be, you ask? Well, think of it this way:...

byShay Berman

November 5, 2021

All You Need To Know About Cross-Channel Marketing

As a brand, are you already interacting and engaging with your customers via multiple marketing channels? Great, then you’re already ahead of the curve. Now, tell us this: Have you also ensured that all of...

byKevin George

November 4, 2021

6 Ways to Create News that Attracts Media Coverage

A steady stream of media coverage is one of the best ways to ensure that you are keeping your business visible and relevant. While product launches, mergers and multimillion dollar-acquisitions grab attention and often take...

byAmanda Triest

November 3, 2021

Intent Marketing: Why It Matters to Your Business

Marketers can no longer rely on demographics alone when it comes to reaching their audience. Why? Simple. Demographics rarely tell the entire story. You need to go beyond the profile of your prospects. You need...

byShay Berman

October 20, 2021

10 Actionable Steps to Automate Your Content Marketing Workflow

Being a marketer in today’s digitally dependent world without using automation tools is just like starting a business without intending to scale it. Statistics show that half of the companies in the marketing field alone...

byShelly Solis

October 18, 2021

How to Excel at Organic Promotion

Whether you are just starting a business or you've been an entrepreneur for a long time, and your business could use a boost, the murky waters of business promotion and marketing can be daunting. Ideas...

byChristina Ross

October 13, 2021

Questions to Ask When Hiring a Marketing Agency

Nearly 84% of B2Bs and 62% of B2Cs outsource at least one part of their marketing. This shows that more and more businesses are seeing the advantages of outsourcing to digital marketing agencies, especially during...

byShay Berman

October 13, 2021

3 Ways Artificial Intelligence Can Help Inbound Marketing

Today, inbound marketing is inescapable for any startup that wants to be successful online. Not surprisingly, a survey done by Statista found that content marketing was believed to be the most effective digital marketing technique...

byChristian Coulson

October 12, 2021

Social Media Marketing: How It Could Hurt Your Business

The following is excerpted from "Lies, Damn Lies, and Marketing: Separate Fact From Fiction and Drive Growth” by Atul Minocha (Lioncrest Publishing, August 2021). Flooding social media with information about your product is not good marketing,...

byAtul Minocha

October 12, 2021

How to Conduct Market Research for Startups: The Market-In Approach

Startups often overlook market research, specifically the market-in approach, but it is a crucial component of a successful, sustainable growth strategy. You can't grow if you don't know. Too many founders, especially those who come...

byColin Steele

October 7, 2021

Niche Marketing and How it Can Benefit You

One of the most important steps you need to take before launching your business is niche marketing: understanding where your startup is most needed and how you can bring value to your future customers. The...

byGiacomo Rotella

October 1, 2021

WJR Business Beat with Jeff Sloan: Email is Still King of Small Business Marketing (Episode 297)

On today's Business Beat, Jeff talks about engaging customers in an era of new online marketing laws with the granddaddy of all online marketing tactics: email. Tune in to the Business Beat, below, to learn...

byStartupNation

September 30, 2021

Everything You Need to Know About Starting a Podcast

If you’re looking to increase the size of your network, position yourself as an authority in your industry, or find new ways to effectively promote your products or services, then you should try starting a...

byShay Berman

September 29, 2021