Marketing Archives

Ask the Experts on StartupNation Radio: Shay Berman on Online Advertising

On this week's episode of StartupNation Radio, Jeff Sloan speaks with Digital Resource founder and president Shay Berman about two forms of advertising critical to small businesses: Google ads and programmatic advertising. Tune in to...

byStartupNation

September 25, 2021

Business Awards: A Guide to Selecting an Award and Crafting a Winning Submission

Securing third-party recognition and validation of your efforts and achievements through business awards can be very valuable in helping establish credibility and a positive reputation for your business. If you’re interested in trying to win...

byAmanda Triest

September 20, 2021

2021 Marketing Trends to Grow Your Business

When it comes to marketing your small business, there are many different avenues you can take. To help simplify your efforts, we’ve put together a list of the top 2021 marketing trends to help grow...

byRapid Finance

September 10, 2021

5 Ways Remarketing Can Boost Your Company’s Bottom Line

We've all had customers who browsed our site and added items to their cart — then left without purchasing. Now, there's a popular marketing strategy that's proven to work in bringing them back: Remarketing. In...

byShay Berman

September 10, 2021

WJR Business Beat with Jeff Sloan: BNPL is Changing Consumer Purchasing Behavior at Lightning Speed (Episode 282)

On today's Business Beat, Jeff discusses an increasingly common option for online purchases, known as BNPL, or Buy Now Pay Later, and how it's changing consumer behavior in significant ways. Tune in to the Business...

byStartupNation

September 1, 2021

WJR Business Beat with Jeff Sloan: E-Commerce Inflation Continues To Rise (Episode 280)

On today's Business Beat, Jeff discusses the recent increase in e-commerce prices, and what that could mean for the economy as a whole. Tune in to the Business Beat, below, to learn more about today's...

byStartupNation

August 30, 2021

7 Highly Successful Leaders Share the Advice They Wish They Could Tell Their Younger Selves

Imagine if you could send a letter back in time to your 18-, 20- or 25-year-old self. What words of advice would you give? What do you wish you would have known back then? We...

byThe Oracles

July 17, 2019

5 Sales and Marketing Tips to Start Off the New Year

The New Year is a time of renewal, a time to refocus, re-energize and rediscover the things we love about entrepreneurship – and most importantly, it’s a great time for your business to hit the...

byGregg Schwartz

January 4, 2019

7 Steps to Grow Your Business Through SEO

Reading blog after blog on dispelling SEO myths, you finally wonder, "When should I start seriously considering SEO for my startup?" Search engine optimization (SEO) is a term used for when a website makes its...

byRyan Jackson

February 9, 2018

5 Books Every Millennial Business Owner Must Read for Success

Despite the hate they get in the media, millennials are actually extremely hard working and entrepreneurial. In fact, there's a good chance you either are a millennial business owner or know of one. A recent study...

byAmanda Abella

August 22, 2017

From Waiting Tables to 7-Figures: Rich20Something on the Entrepreneurial Journey

When I first made the leap into entrepreneurialism, I wanted it all. I wanted to build my dream business overnight and have an enormous community of fans and friends and make millions of dollars creating products...

byDaniel DiPiazza

April 20, 2017

Tips for Starting a Successful Clothing Brand

For entrepreneurs who are creative and design-orientated, starting a clothing brand could be a lucrative business. With a worldwide value of $3 trillion annually, the fashion industry is something that many entrepreneurs consider, however in...

byThomas Lovelace

March 19, 2017

The Proud Small Business Owner: Jack of All Trades, Master of None

Starting your own business can leave you feeling on top of the world. Once you've made the decision to strike out on your own and experienced some initial success, you might feel as though you...

byJustin E. Crawford

December 26, 2016

3 Things You Need to Know Before Starting an Independent Retail Store

If you’re looking to start your own independent retail store, there’s plenty you need to know in order to stand out from the crowds and make your venture a successful one. To do so, you’ll need...

byRob Young

December 3, 2016

Become a Marketing Expert with These 5 Public Relations Tips

Creating a powerful public relations and marketing plan is key to your organization's success. But how do you do so effectively? Here are five public relations tips for you to learn how to become a...

byLaura K. Inamedinova

November 26, 2016

Female Founders: 3 Ways They are Marketing Authentically

Many consumer-facing businesses aim to fill a need or solve a problem for their customers. In some instances, the business concept stems from a personal need that hits close to home for the founder or a...

byJulia Ford-Carther

November 1, 2016

The Benefits of Snapchat for Business

It’s a given that advertisers know they need to be in front of their audience to get their message across. Obviously, over the past decade, more and more of those eyeballs are moving online, which...

byMichael Pomposello

October 31, 2016

Neuromarketing: Why Marketing is All in the Mind

“Logic will get you from A to Z … imagination will get you everywhere," are not just famous words by Albert Einstein, but a clever tactic used all the time, by the world’s greatest novelists,...

byCatherine Plano

October 21, 2016

Marketing and Branding: How to Be Smart, Agile and Fast

You’ve spent invaluable hours developing your core product. You’ve hired people you’re extremely confident with, and you’re confident in the value of your offering to the consumer—so confident you stake everything on it. But your...

byDaniel Matthews

October 14, 2016

What You Need to Know About Millennial Consumers

Millennial consumers are now the largest population in the U.S. Also referred to as echo boomers, these children and grandchildren of the Baby Boomer generation are decidedly different than their parents in many ways. Below are...

byMelissa Fisher

October 9, 2016