Browsing Tag

Marketing

229 posts
Brand Development
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Brand Development: Splicing the Impulse Gene

I recently heard a talk by Kodi Foster, Viacom's VP of Data Strategy, as part of PSFK's "Future of Advertising" conference series. It was all about how Viacom is rethinking data mapping for creative purposes across channels,...
Improve Your Marketing
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Improve Your Marketing with Culture Clues

The Peter Mayer advertising agency in New Orleans specializes in work for brands that have a strong cultural resonance, often Louisiana-based companies that are closely associated with the local community but that are national in...
Guide to Marketing
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The Dummy-Proof Guide to Marketing

Many entrepreneurs get wrapped around the axle when it comes to marketing. They assume it's over their heads, and therefore simply leave it alone. But take it from me: marketing isn't rocket science, and ignoring...
Lessons from the Field
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Lessons from the Field (of Dreams)

Do you have a go-to film? That one you've seen so often you can recite every line (with the proper cadence and emphasis)? One that makes you laugh and cry as hard today as when you...
Engagement
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Rethinking Engagement in a Digital World

I was recently interviewed by Joel Pilger of RevThink on what I would tell agencies looking to get into TV. In listening back, I might sound overly pessimistic about traditional linear media. Let me be clear, I am...
Technology
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Why Technology Is More Important Than Ever

Technology concerns used to be all the rage with large corporations. Massive infrastructure and a fully dedicated IT department were vital to operating in the growing business markets. During this time, small businesses were simply that:...
Startup Marketer
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8 Tools Every Startup Marketer Needs

One of the joys of a startup marketer working for a startup is being lean—you can evaluate what works for your team and what doesn’t based on data and make decisions quickly. But being lean...
Online Marketing Trends, marketing tasks
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Multichannel Marketing 101

Multichannel Marketing: A strategy that works! Whether you’re a startup veteran looking to inject new life into your business or a newbie cutting your teeth, it is vital to get a good handle on marketing....
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Why It’s Time to Rethink Your Content Marketing Strategy

The Great Content Shock: Why It’s Time To Rethink Your Content Marketing Strategy With the proliferation of search engine penalties, marketers are moving away from illicit online-marketing strategies and towards content marketing.  Gone are the...
Online Marketing Trends, marketing tasks
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Four Tips for Marketing Your Small Business Online

Marketing your small business online can be profitable! For most businesses, successful marketing translates into better sales. But with limited resources, small businesses don’t always have the budget to hire a full-time marketing manager. Luckily,...
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How to Become a Duct Tape Salesperson

Starting a business takes a good idea and a passion to see it through, but it also takes the ability to sell. Whether you’re selling your product to a customer, your service to a corporation...