As a small business owner, you may think it’s impossible to get a big, feature story about your company in one of your favorite publications, especially if you don’t have the money to hire a...
“Help! Someone is stealing my SEO content and posting it on their site. What can I do?” I’ve heard this a lot lately, and it may be something you are worried about too. They say...
Recently, I spoke to the CEO of Your Dollar Matters, Inc., https://www.theformtool.com, Bob Christensen. As a successful, small business owner who deals with other entrepreneurs in accounting, case management and HR on a regular basis,...
If you are a copywriter or small business owner researching SEO (search engine optimization) keywords for your business, it can be overwhelming. You’ll find tons of words via the search engines, Google Analytics, social media...
As a small business owner, you are probably inundated with news about the latest, social media trends. There is facebook, Twitter, LinkedIn, Google Plus, and more. Do you have this feeling that you should get...
Yes! You just started your new business, and customers are starting to arrive at your door and visit your Website, but you haven’t heard from the media. Why aren’t they calling you? Well, here are…...
Are you an entrepreneur handling every aspect of your new, small business? If so, you are probably writing all of your marketing materials and Website copy. While you may not be able to afford a...
Today, the world of public relations (PR) and search engine optimization (SEO) runs at the speed of light. You need to write, optimize, send, and monitor press releases quickly to keep up with news and...
It’s been months since you did extensive, search engine optimization (SEO) keyword research and added the appropriate tags to your site. Lately, you’ve been focusing on other things like landing pages, newsletters, case studies, and...
Ugh! I just had a long conversation with another small business owner who was ripped off by several, search engine optimization (SEO) firms. I hear this all the time, and it breaks my heart. As...
I’ve been working from home for 20 years (not counting the Kool-Aid stands I set up, and the business I had selling rocks door-to- door when I was 8). When I started my first home-based...
Don’t have much time and need to update your Website? No worries. Here are three things you can do to add valuable information to your Website in 30 minutes, or less: 1. Add a Link to...
What do you know about your site visitors? If you are regularly monitoring site analytics as part of your marketing efforts, you are way ahead of the game. However, if you are a...
Today, we talk to small business owner, Cynthia Riddle. Cynthia helped to create Brother Bru Bru’s African Hot Pepper Sauce. Below, she shares her insights on being successful in this competitive industry and provides tips...
Ok. Be honest. When is the last time you updated your Website? I know that you have many, other priorities. But, if your Website is old, you are losing customers! After all, who wants to...
I received this post about seasonal branding in an email the other day and I liked it so much I thought I would share it with you. Question: Do you do any seasonal branding? If...
In a recent blog, I focused on how it’s important to provide value to your customers in your search engine optimization (SEO) copywriting efforts. You can ask your customers what they want via surveys to...
Word of mouth marketing is a mystery. How do you get people to spread the word about your company to their friends so you can grow your business? There is no magic mix of message...
Google’s Panda Update has caused quite a stir in the search engine optimization (SEO) world. Basically, Google changed it algorithm so that the Websites that provide value rise to the top of search-engine listings. And...
Google’s Panda Update has caused quite a stir in the search engine optimization (SEO) world. Basically, Google changed it algorithm so that the Websites that provide value rise to the top of search-engine listings. And...