If you are worried about finances and slow sales at your business, it’s not the time to reduce your PR, SEO and marketing budgets. It’s time to increase them! While these areas may not seem...
It’s right in the middle of summer and time for fun in the sun. As you eat some barbeque, visit the beach and spend time outdoors with family and friends, the last thing you want...
While many new entrepreneurs still think “PR” means “press release” instead of “public relations,” or that public relations is all about sending out press releases, this is only a small part of the big picture....
Every day, there seems to be some kind of new technology or app out there to help you run your business. This one will increase productivity. That one will help your customers find your business...
Did you notice that your site rankings went up or down right around April 24th? That’s because Google changed things again with their “penguin update.” They are really cracking down on sites built solely for...
Have you ever been to a conference and met someone who has done something really interesting with their life? Well, recently I sat down to lunch with complete strangers, and the lady sitting next to...
I was very lucky to take a much-needed vacation recently and get some rest and relaxation. During my break, I did not have access to e-mail, phone services or the Internet. Now, being someone who...
Spring is here, and it’s time to take action before the “slow days of summer” arrive (when you’d rather be outside than behind your desk). With this in mind, what actions are you going to...
Your phone rings off the hook. Your Inbox is flooded with requests. Your schedule is packed. When you can’t take on any more clients and you can set whatever fees you want because you are...
As a small business owner, you’ve heard all about the benefits of having a blog for search engine optimization (SEO) and getting noticed online. But just because everyone else has a blog doesn’t necessarily mean...
Every business owner needs to make the most of their marketing dollars and sometimes thinking outside the box can help you do much more with less. Here are 10 great ways to market your business...
Are you writing Website landing pages, e-mails, search engine optimization (SEO) tags, blogs, social media entries, and more on a daily basis? If so, you may be experiencing one or more of the following symptoms:...
You just finished updating your search engine optimization (SEO) with Google’s Panda update, and now you hear that Google is making another update. What do you do? Well, don’t’ stress out. You have no control...
If you are actively involved in your social media activities, then you may have trouble coming up with new and exciting tweets to share with your customers on a daily basis. However, there is a...
As a small business owner, you may think it’s impossible to get a big, feature story about your company in one of your favorite publications, especially if you don’t have the money to hire a...
Recently, I spoke to the CEO of Your Dollar Matters, Inc., https://www.theformtool.com, Bob Christensen. As a successful, small business owner who deals with other entrepreneurs in accounting, case management and HR on a regular basis,...
If you are a copywriter or small business owner researching SEO (search engine optimization) keywords for your business, it can be overwhelming. You’ll find tons of words via the search engines, Google Analytics, social media...
You just spent a lot of time, effort and money creating an e-mail campaign. But when you sent it out, a ton of people unsubscribed, you received complaints and no one purchased your new product....
Yes! You just started your new business, and customers are starting to arrive at your door and visit your Website, but you haven’t heard from the media. Why aren’t they calling you? Well, here are…...
If you are an SEO copywriter, love technology, or just don’t like dealing with people, you may be using e-mail too much and missing out on some important opportunities and communications. If you haven’t picked...