Exposed – The PR Myths!
How was your Halloween? Was it as scary as your current, publicity activities? Well, if you've had bad publicity experiences in the past and are afraid to move forward, don't be! After hearing from many...
Browsing Tag
PR
248 posts
How to Get Publicity Now
Do you need publicity right away to build some buzz for your products and services? Well, here are three things you can do right now that will help you get the word out… fast: 1....
What Happened When One Entrepreneur Had Cleavage Issues
If you have an idea for a new product based on your personal experiences, you should definitely look into creating it. Just look at today’s interview. After having a difficult time finding a piece of...
4 Crazy Myths about Marketing
Before I will work with a company on their marketing strategy, I need to make sure that they are of the right mindset. Unfortunately too many business owners have taken to believing certain crazy myths...
Are You Using Your Old Brain To Conduct Business?
After many months filled with long hours of writing marketing and publicity copy for clients, I was lucky enough to enjoy a vacation last week. Yes, it flew by, but during the trip, I read...
Back to Business – Good News or Bad?
With Labor Day comes back-to-school and back-to-business. With this in mind, are you dreading your old routine and the cooler months ahead? Well, here are a few things you can do now to make...
Get PR Results – Not Rip-Offs
“I just paid a small fortune to a big, PR agency and have nothing to show for it!” “We hired a freelance copywriter, and he took our money and ran.” “I paid a...
Is Your TV, Computer or Bed Making You Lose Sales?
Ok. You may think I’m nuts, but I’m writing this at 4:45 on a Tuesday morning. I just put three loads of laundry into the washing machine, and I’m now tackling several, SEO writing assignments...
What Stinks?
Ahhh. Summer. You sit back in your lawn chair with a cold beverage in one hand, and your favorite book in another. Enticing barbeque aromas waft past your nose, and your stomach grumbles with anticipation....
The Secret Weapon to Stay Ahead of the Competition
You smell the freshly cut grass and the tangy barbeque sizzling on the grill. You sip a nice, cool beverage by the pool and start to fall asleep. Ah…summer. It’s time for rest, relaxation...
Got Press? 5 Ways to Create News
As a new business owner, it's easy to rush through publicity efforts in order to concentrate or core business activities and priorities. But before you contact the media or post a press release, ask yourself...
Want Free Publicity? Pick up the Phone!
As a small business owner, getting the media attention you deserve is not as difficult as it may seem. In fact, it’s just a matter of picking up the phone and being a good...
Are You Ready to Send Out That Release?
You have your business up and running and are ready to announce it to the world. Hold on! Before you send out that press release letting everyone know about your services, there are three things...
80’s Tech Company Stay Successful with PR and Marketing
With all the ups and downs of the economy, I’ve tracked down a technology company that has remained successful since 1983. To find out the success secrets of Apricorn, www.apricorn.com, I spoke to Michelle Fischer,...
PR Too Expensive? Think Again.
If you are currently worried about finances, you may want to review your public-relations efforts and look into getting outside help. Think it’s too expensive? Well, you could be wasting time and money...
Chris D’Agnese of Inkhead Uses SEO Tactics to Grow Business
Does SEO really work? Well, former software developer Chris D’Agnese saw an opportunity to build a promotional products business solely off of online sales, based on the ideas that consumers like to research and compare...
Got Data Management? Exclusive Interview with Mark Wozniak, InfoDome VP of Products
Today, we have the pleasure of talking to Mark Wozniak, the VP of Products at InfoDome (yes, and the brother of Apple Co-Founder, Steve Wozniak). InfoDome is a new, online, critical business data management solution...
Are You Using SEO in Your Press Releases?
A recent, BtoB Online article at https://www.btobonline.com/apps/pbcs.dll/article?AID=/20100331/FREE/100339984, stresses how businesses are using traditional, media channels to increase sales. During tough economic times, it’s important to keep marketing messages in front of target audiences. After all,...
Need Help with your Entrepreneurial Dreams? Hear What Stephen Dodd Has to Say.
As an entrepreneur, do you have big dreams, but aren’t quite sure how to accomplish them? Well, here’s a fellow entrepreneur who is helping people just like you make their dreams a reality. Meet Stephen...
What’s In Your PR Quote?
Are you paying attention to the quotes you're using in your press releases or just inserting them "as is" into your PR materials? Quotes are important so here are a few, quick things to keep...