product Archives

7 Tips for Getting a Product on Shark Tank

Growing up in San Diego, California, I was unprepared for how mosquitos would impact my family’s quality of life when we relocated to South Florida. My young daughter and I were constantly suffering from mosquito...

byKelley Higney

February 18, 2020

10 Steps to Develop Your Winning Business Idea

You have an idea that you think could be a great business opportunity. You’ve run it by your friends, family and colleagues, and they all agree that this idea has merit. Now what? Before you...

byKeith Shields

January 20, 2020

How to Future-Proof Your Innovation

It’s not that I believe that there’s nothing new under the sun. But, when I hear entrepreneurs in the startup community say, “we don’t have any competitors,” I can’t help but be skeptical. Everybody is...

byRyan Vanni

January 13, 2020

Why Problem-First Thinking is the Solution Your Startup Needs

Many entrepreneurs focus first on building products and then finding a problem for their products to solve. That’s a mistake, according to Matt Wallaert, author of “Start at the End: How to Build Products that...

bySusan Johnston Taylor

December 17, 2019

4 Steps to Scale Your Business by Fine-Tuning Your Product-Market Fit

In the exciting rush of developing a product and creating a company, founders don’t always remember a critical ingredient for starting a business: your audience. Unfortunately, not every business finds the right audience to fit...

byLydia Vargo

November 25, 2019

How to Show Your Audience You Believe in Your Business, Product or Service

The following is excerpted from "The 3-Minute Rule: Say Less to Get More from any Pitch or Presentation" by Brant Pinvidic with permission of Portfolio, an imprint of Penguin Publishing Group, a division of Penguin...

byBrant Pinvidic

November 5, 2019

6 Tactics for Incredible Customer Onboarding Emails

Onboarding emails are one of the first things a new user sees when they sign up for a service. To some, they’re helpful, while others see them as a nuisance — like instant spam mail. That...

byOlga Mykhoparkina

October 27, 2019

How to Launch Your Product or Service Using a Free Workshop

When you are just starting your business, a great way to get new clients and create more awareness is simply by putting your skills out there. It can seem terrifying to do this for the...

byMegan Yelaney

October 23, 2019

6 Crucial Practices to Create a Successful Business

Many entrepreneurs focus on the mechanics and processes needed for a successful business, such as developing a website or acquiring more leads. While those are necessary to run and sustain a profitable business, there is...

byDana Stone

October 20, 2019

15 Proven Ways to Generate Sales

As a new entrepreneur, you're looking for cost-effective ways to not only generate more sales, but also boost your brand, as well. There are numerous ways that you can do this. Incentivizing your customers with...

byLuke Fernandez

October 12, 2019

Why User-Generated Content is the Secret to Successful Marketing

As every entrepreneur knows, an idea gets your business off the ground, but getting the word out and developing a loyal customer base is what keeps the lights on. Making the most of your marketing...

byMatt Gibbs

September 18, 2019

6 Performance Metrics Your Startup Should Track for Success

Revenue is an exciting and vital performance metric to track when starting a new business, but it’s not the only one an entrepreneur should be concerned with. While there are myriad metrics that experts across...

byMatt Shealy

August 28, 2019

From Novel to the New Normal: Why Presenting Your Idea as Plain Vanilla is Powerful

The following is excerpted from "Flip the Script: Getting People to Think Your Idea Is Their Idea" by Oren Klaff, in agreement with Portfolio, an imprint of Penguin Publishing Group, a division of Penguin Random...

byOren Klaff

August 20, 2019

6 Ways to Make Your Local Company Nationally Competitive

Starting a local business is like graduating college. It may feel like a big milestone (and it is!) but it’s also the bottom of a new ladder. At the top of that ladder are enterprise companies....

bySerenity Gibbons

August 13, 2019

Why Creating a Growth Roadmap is Essential for Startups

A few months ago, a close friend of mine (just like several thousand other Georgians) started a CBD business. With the legalization of CBD across the nation in 2018, the industry has ballooned as new...

byIsaac Zaubi

August 5, 2019

5 Essentials of User Testing to Ensure a Successful Product

No matter how innovative, a product isn’t successful unless its users deem it so. This is why user testing is such an important part of the product development process. User testing is a method to...

byKeith Shields

July 28, 2019

5 Steps to Plan a Product Testing Event

Whether your startup is re-launching a new version of an existing product or bringing a new invention to the market, consumer testing is a critical step in developing and perfecting your product. A product testing...

byDawn Ellis

July 26, 2019

8 Signs Your Startup Will Fail Within the First 5 Years (and How to Avoid it)

You're finally ready to launch the business you've dreamt about for years. You have a real passion for what you're doing. Unfortunately, that may not be enough to succeed. The first few years of business...

byLexie Lu

July 24, 2019

5 Common Obstacles to Overcome When Launching a New Product

Launching a new, physical product is definitely challenging. You probably know there are a lot of obstacles to bringing a new product to market, but what are they exactly? And more importantly, how do you...

byJohn Teel

July 17, 2019

How to Determine if Your Product Idea is Business Worthy

Every new product or business starts with an idea. Hopefully, this idea will be the seed for success and given the proper care and maintenance to bloom. But how do entrepreneurs determine if their idea...

byAlex Song

July 9, 2019