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publicity

34 posts
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8 Tips for Fast and Free Publicity

After optimizing your site for the search engines and pursuing other marketing-efforts, it’s time to use the “power of the press” to boost sales, awareness and credibility cost-effectively.   But how do you pitch your...
byMelanie Rembrandt
July 9, 2010
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Controversy Sells

Recently, Tempe, Arizona, restaurant, Café Boa, sparked worldwide controversy when they announced the highlight of their Easter menu; rabbit.     This shocking revelation led to over 200 stories in the media from all over the world. ...
byWendy Kenney
April 18, 2010
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Who Are You Pitching?

  Last week, we looked at the first step to getting some free publicity to help your business boost sales. Now, here’s the second step in our “7 Steps to Successful Public Relations.” “Who Ya...
byMelanie Rembrandt
January 29, 2010
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Are You Promoting Yourself?

In the process of promoting your products and services to potential customers, are you also promoting yourself?   Competition is fierce today, and people want more for their money. This means that they are not...
byMelanie Rembrandt
November 13, 2009
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Do You Drop PR Efforts in Tough Times?

When times get tough, many business owners cut PR efforts first. This is a big mistake. With PR, you can really boost sales without spending money. Plus, what happens when your competitors continue with their publicity activities and you don't?...
byMelanie Rembrandt
September 9, 2008
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Get Ready for Big Publicity Activities

Welcome back from Labor Day fellow StartupNation Entrepreneurs! I hope all of you had a wonderful summer full of fun, relaxation and success! But now, it's time to prepare. Why? The big PR season is...
byMelanie Rembrandt
September 2, 2008
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How to Get on “Oprah”

"Can you get me on Oprah?" That's the first thing I hear from many new entrepreneurs. And it is possible. But before I give you a few tips for pursuing this popular television show, there...
byMelanie Rembrandt
June 26, 2008
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Shhh…Three Secrets for Amazing DIY Publicity

Do-it-yourself publicity isn’t for the faint of heart, but it isn’t impossible either.  Over the past couple of years I’ve been able to secure several high profile publicity “hits” on my own and I’ve learned...
byHeather Schuck
June 25, 2008
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How to Score Top Media Placements

Today is definitely going to include a brief celebration on my end. After having stories cut at the last minute due to election results, my client is enjoying the publicity benefits of a mention in...
byMelanie Rembrandt
June 12, 2008
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Has Your Phone Stopped Ringing?

I've talked to a lot of business owners recently who are seeing requests for information, incoming calls and in-store visits decline due to the economy. As an entrepreneur, you've probably noticed this too. And it...
byMelanie Rembrandt
June 10, 2008