How to Start Getting Publicity Now
Since we have a fresh new year, I think it’s time to renew some basics about publicity from our “7 Steps to Successful Public Relations.” For example, just because you’re a small business owner, it...
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Your Product + QVC = $$ MILLIONS $$
The fastest ways to bring your product to market is to get it on QVC! The best, and fastest, way to do that is hire a QVC agent! What is a QVC Agent? A...
7 Ways to Juice Your Holiday eCommerce Sales
It's the holiday shopping season. If you run an eCommerce website, you need to do everything possible to increase and maximize your sales during this busy shopping period. To that end, here are 7 ways...
Who’s On Your Team?
If you are trying to save money and start the New Year off right, there may be a secret problem lurking in your business. With the stress of trying to balance a budget, pay bills,...
Are You Promoting Yourself?
In the process of promoting your products and services to potential customers, are you also promoting yourself? Competition is fierce today, and people want more for their money. This means that they are not...
ABC News Now Appearance: Maximizing Your Holiday Sales
Doing our best for you StartupNation folks, here's our latest advice regarding making the most of your retail holiday selling season. Hope you find it helpful. Please add in your own tips as comments below,...
Why you should pay for this content
Weird that I'd write a blog post about paying for content in a free content world, isn't it?! Weirder yet that StartupNation has for years on end been a STRICTLY free content site and hosts...
Startled by the Media?
As Halloween approaches, you’ll see spooky ghosts, goblins and monsters everywhere. But for many of us, the real scare comes from talking to media members. If picking up the phone to pitch a reporter gives...
Are People Reading Your Blog?
Many new clients tell me that they have a blog, but no one is reading it. Other clients ask me if they need a blog. Well, if you have a blog, or are wondering if...
3 More Free Publicity Tools
Since many of you commented on my last blog entry, here are three more free tools to help you with your small business PR activities: 1. Help a Reporter Out PR Pro Peter Shankman set...
Are You Guilty of These 3 Web Sins?
Whether you are creating a new Web site or reviewing the one you already have, there are three key factors to keep in mind. Are you guilty of these three Web site sins? 1. Visitors can’t...
Interview with Heather Lloyd-Martin of SuccessWorks- Part 2
On Tuesday, we heard from SEO guru, Heather Lloyd-Martin of SuccessWorks Search Marketing https://www.seocopywriting.com. Here are more of her valuable tips: What is the best way for entrepreneurs to learn SEO and start using it?...
Small Business Profile: Heinz Marketing
To follow up on a previous post requesting feedback on topics and offering to highlight members of the community, I learned of Heinz Marketing. Matt has held positions at companies such as Microsoft, Weber Shandwick,...
How Do You Get Publicity Fast Without Spending a Fortune?
It’s early in the morning, and I just fielded a few calls from struggling entrepreneurs who are overwhelmed with all of the marketing and PR data out there. “Where do we start?” There is a...
SEO Copywriting Works
Way cool! My client’s traffic just went up 43% due to search-engine optimization (SEO) techniques. What about your site? Have you implemented SEO to help potential customers find your site? If not, you are missing...
Free PR Tools for Do-It-Yourself Publicity
If you are working with a tight budget like most entrepreneurs, you can do your own publicity. Here is a quick list of some of the free services available to help you build buzz and sales:...
Give yourself a break!
While the world focuses on economic news, it can be easy to turn inward and worry about your career and paying bills. You are probably working more hours and dealing with more stress each...
You Don’t Need No Stinkin’ Publicist
It’s very early in the morning, and I’ve spent the last five minutes deleting spam e-mails touting the latest software programs, seminars and too-good-to-be true credit offers. With the economy the way it is, more...
Faces and Blogs and Tweets, Oh My!
The big buzz in marketing these days is all about social networking and viral campaigns. In the past two days alone, I received about nine e-mails inviting me to various, educational seminars online. And I’m...
Can Trendsetting = Cash in Today’s Marketplace?
Among the constant influx of bad news I came across an article from Forbes singing the praises of emerging designers. While this article talks mainly about fashion designers, I believe it can translate to other...