search engine optimization Archives

7 Ways to Generate Fresh Leads for Your E-Commerce Company

We'll assume you've already read up on the basics of running an online store. In this article, we’ll cover strategies you can implement within your e-commerce store that are proven to increase revenue. These tips...

byNico Prins

August 14, 2019

A Beginner’s Guide to SEO: Common SEO Metrics

“What gets measured gets managed,” Peter Drucker said in his 1954 book, "The Practice of Management." When it comes to SEO, this adage definitely applies. Entrepreneurs track rankings, traffic, conversions and more to help them...

byBritney Muller

July 3, 2019

How to Build Your Personal Brand Online While Engaging Your Audience

When you’re just starting a business, your personal brand is one of the best ways for potential customers to get a glimpse of your values and beliefs. It's the overall qualitative theme of your social...

byJim Granat

June 14, 2019

How to Build an SEO Juggernaut with Blog Content

Search engine optimization is a mysterious and powerful creature, but you can master it by consistently following a few fundamental concepts. When you apply these concepts to your blog content, you’ll create an SEO juggernaut...

byKenneth Burke

May 14, 2019

Winning the Domain War: Startup Lessons from Ugly Domain Mishaps

Domains have become the coveted real estate of the internet. Similar to finding the right brick and mortar with plenty of visibility and foot traffic, securing the right domain can significantly enhance your presence online....

byJason Miner

May 4, 2019

Identify E-Commerce Market Gaps to Forge Success in a Digital World

When most people think of e-commerce, they imagine selling a physical product through an online platform. While many aspiring entrepreneurs find success doing just that, a growing number of companies are using e-commerce to deliver...

byBrian Hughes

April 20, 2019

How to Successfully Define and Grow a Niche Brand

You’ve got a business idea but it’s, well, kind of niche. Maybe it’s so niche that you’re not sure where you’ll find customers, or if it’s even a sustainable idea at all. Never fear. We’re...

byBenjamin Barnett

April 9, 2019

Is DIY Content Marketing a Good Strategy for Your Startup?

Having a solid website is essential in order for any startup to be successful. However, a web presence alone is insufficient to drive traffic and get those coveted conversions. While it is best to start...

byDan Goldstein

February 6, 2019

4 Business Goals for First-Time Entrepreneurs

As a first-time entrepreneur, your journey will be filled with opportunities for evolution, personal growth and the first taste of what it means to be your own boss. In order to achieve all of the...

byJessica Thiefels

February 1, 2019

4 Ways You Can Leverage Search to Grow Your Business

Ideating, launching and running a startup pulls entrepreneurs in a thousand directions. When your business requires all of your time, there’s not much remaining for learning the skills that help you share your idea with...

byRob Bucci

January 29, 2019

The Advantages and Disadvantages of Crowdfunding for Entrepreneurs

If you need capital to get your business started, you might turn to crowdfunding to raise those funds. Reaching out to venture capitalists and angel investors is stressful; you’ll need a pitch deck, there’s no...

byAnna Johansson

September 15, 2018

8 Business Services You May Be Paying for That You Can Get for Free

Looking to make some trims to your operational budget? Just getting started and need business solutions that won’t break the bank? There are a lot of bills that are unavoidable (utilities, suppliers, etc.) but today’s...

byNav

August 30, 2018

5 Arguments for Investing in an Updated Website

You paid to have a website designed when you first launched your business, and it served its purpose... for a while. If it’s been a decade or more since you last revamped your website, you should...

bySusan Guillory

August 15, 2018

How SEO Engages Your Customers Throughout the Conversion Funnel

Many of you are likely familiar with the basic benefit of SEO: Your website’s pages rank higher in search engine results for target keywords. The more people exposed to your site through search results, the...

byGrayson Kemper

August 3, 2018

7 Bad SEO Practices to Avoid at All Costs

Business best practices can change quickly, but perhaps none quite as fast as Search Engine Optimization. The purpose of SEO is to do what you can to influence the rankings of a search engine, like...

byJason Berkowitz

July 28, 2018

3 Clever Ways to Get Exposure as a Bootstrapped Startup

Life as a startup founder can be tough. Advertising and PR is often a pain-point for many entrepreneurs, but gaining exposure and recognition is an important step in going from amazing idea to full-blown business. However,...

byElijah Masek-Kelly

July 21, 2018

How to Drive Users to Your Startup’s Website with an SEO Strategy

After launching a startup, you’re likely still in the beginning phases of identifying your online audience and what they want from your website. That’s where Search Engine Optimization, or SEO, comes in. An SEO strategy...

byBruce Hakutizwi

July 12, 2018

5 Ways to Future-Proof Your E-Commerce Brand

In order to stay ahead, e-commerce startups must implement sharp, agile strategies that allow them to adapt to emerging technologies and consumer trends. By focusing on long-term value rather than short-term gain, you’ll future-proof your...

byEmily Marchant

June 22, 2018

Beyond Facebook and LinkedIn: Social Media Strategies for Your Business

If you are self-employed or run a startup, not using social media to help boost sales is like going to the plate with a 6-inch bat—you're much more likely to strike out. What many entrepreneurs...

byRebecca Wessell

June 6, 2018

Voice-Activated or Text Search: Don’t Be Led Blind by SEO Ranking

The voice assistant wars are heating up among Amazon Echo, Google Home and Apple HomePod and their respective voice-activated personas, like Alexa and Siri. To date, already nearly half of Americans use voice assistants. With...

byArvind Raichur

June 6, 2018