small business marketing Archives

Mobile Coupon Apps: 9 Best for Marketing Your Business

Approximately 30% of American mobile phone users have a smart phone and adoption rates are increasing. According to comScore, a digital market intelligence company, it's estimated that by the end of 2011, that number will...

byWendy Kenney

April 24, 2011

Guy Kawasaki on Enchantment, Marketing and Small Business

Guy Kawasaki is no stranger to entrepreneurship, having co-founded several businesses including Garage Technology Ventures, and Alltop.com, which is, as he describes, an "online magazine rack" of popular topics on the web. He's written ten...

byWendy Kenney

March 5, 2011

How to Become a Marketing Superstar

What is the biggest marketing challenge that you have in your business? According to a survey by Marketing Sherpa, 78% of businesses say that their biggest marketing challenge is generating high quality leads. In my work as...

byWendy Kenney

February 20, 2011

5 Small Business Marketing Secrets from Big Box Retailers

Big box retailers like Target and Walmart have marketing down to a science and rarely do they stray from these tried and methods. It's worth it to take a look at these successful retailers to...

byWendy Kenney

December 5, 2010

Use Social Media to Build Buzz for Your Business

Social media has changed the face of marketing forever. What was once a one-way message pushed from the company to the consumer has become a two-way conversation, requiring both parties to participate. Now your customers...

byWendy Kenney

September 19, 2010

Google Caffeine Means This Marketing Strategy is More Important Than Ever

Just last month Google announced the completion of their new web indexing system called Caffeine. According to Google, "Caffeine provides 50 percent fresher results for web searches than our last index, and it's the largest...

byWendy Kenney

July 5, 2010

50 of the Best Twitter Applications and Resources For Small Business Owners

I didn’t like Twitter at first. I thought it was random, and stupid, and a waste of time, and so right after I first signed up I deleted my account. But after a while I...

byWendy Kenney

June 20, 2010

The One Business Marketing Strategy That Will Cause Customers To Buy More, Refer More and Keep Coming Back for More!

My husband and I love baseball and we’ve always wanted to have season tickets. So during the Arizona Diamondbacks Spring Fan Fest we decided to take the plunge and buy a weekend ticket package. We...

byWendy Kenney

June 13, 2010

Social Media Marketing for the Medical Practice

I recently read a fabulous article about social media marketing for dentists by Dr. Jason Lipscomb. The article states that dentists have been very slow in adopting social media as a tool for marketing their practice,...

byWendy Kenney

May 30, 2010

Marketing Planning Part II: Give Them What They Want

Give ‘Em What They Want, When They Want It Now that you've formed a better idea of who your ideal customers are, you need to identify how you can meet their desires. So let's look...

byWendy Kenney

May 26, 2010

Building Your Marketing Plan: Who’s Your Ideal Client?

Part I in a Series: Marketing Planning My husband collects baseball caps and at one time had at least 50 in his closet. If I asked to borrow one, he'd look at me, shrug his...

byWendy Kenney

May 23, 2010

Controversy Sells

Recently, Tempe, Arizona, restaurant, Café Boa, sparked worldwide controversy when they announced the highlight of their Easter menu; rabbit. This shocking revelation led to over 200 stories in the media from all over the world. ...

byWendy Kenney

April 18, 2010

29 Creative Business Contest Ideas That Will Generate Buzz

Contests are a fun and inexpensive way to build buzz for your business. Everyone loves to win free stuff! The media loves contests too, and if you do it right, your company can garner thousands...

byWendy Kenney

April 4, 2010

7 Hot Summer Small Business Marketing Ideas

With summer just around the corner, business can slow down as folks head to the cool country or go on vacation. However it doesn't have to be a slow time of year for your business....

byWendy Kenney

March 28, 2010

7 Great Tips for Marketing Your Business Using a Facebook Fan Page

Mashable.com recently announced that Facebook results will be integrated into real time search results on Google. This means that having a Facebook Fan page can become a huge opportunity for business owners to increase their visibility...

byWendy Kenney

March 7, 2010

Social Media Marketing for Small Business. Not Connected? Three Reasons Why You Should Be

Social media marketing is an important tool in your business marketing strategy, and if you're not connected you absolutely need to be. Here are three reasons why. 1. Your customers are talking about you. Whether...

byWendy Kenney

February 21, 2010

Video Marketing: What’s the Big Deal?

Ever notice that there are so many of us that will remember a face but not a name? I know that I’ve tried many memory tricks to try to match names and faces to no...

byWendy Kenney

February 11, 2010

Small Business Profile: Crossing Gaps

To follow up on a previous post requesting feedback on topics and offering to highlight members of the community, I learned of a company called Crossing Gaps — they help bring creative people (writers, artists,...

byChristine Haskell

June 10, 2009

Is Your Industry Out of the Loop on Social Media?

Today's post covers 3 ways to find out if social media could make an impact on your company’s brand before spinning your wheels. You don't want to start leading customers down a path if you...

byVerticalResponse

May 13, 2009

How to Market

Nobody needs a drill. What they need is a hole. The drill is merely the means to the end. In our business, nobody needs brochures or postcards. What they need is to grow their business...

byAndrew Field

March 12, 2007