Browsing Tag

small business public relations

37 posts
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Who Are You Pitching?

  Last week, we looked at the first step to getting some free publicity to help your business boost sales. Now, here’s the second step in our “7 Steps to Successful Public Relations.” “Who Ya...
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Are Reporters Reading Your E-Mails?

It's 8:30 a.m. and you've spent the morning crafting the perfect e-mail to announce your brand new clothing line for dogs.  You click "send" and wait for a response from the business editor at "The...
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Tips for Pitching the Small Business Professor

On Tuesday, we talked to Bruce Freeman. He's the Small Business Professor for Scripps Howard News Service at www.smallbusinessprof.com, founder of ProLine Communications, and the author of the new book, "Birthing the Elephant." If you'd...
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Part 2 with Author Jon Gillespie-Brown

On Thursday, Jon Gillespie-Brown, author of the new book, “So You Want to be an Entrepreneur” shared his tips and insights. Here is the rest of that interview:   How are you marketing and promoting...
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Think Positive in Tough Times

Negativity surrounds us. But now, more than ever, it's important to stay positive. After all, it can be really easy to spread negative comments and get caught in a downward spiral of hopelessness. Don't let...
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3 Cool Sites to Help with Your PR Efforts

If you are working on your own publicity efforts, there are a few sites that can help you build buzz while saving money. When you get a moment, check these out: https://www.helpareporter.com/ By simply registering...
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Why You Need a PR Plan

Summer is finally here, and it's a great time to review your PR Plan for the busy months ahead. What? You don't have a plan-of-action for your upcoming publicity activities? I hear this from a...
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How to Score Top Media Placements

Today is definitely going to include a brief celebration on my end. After having stories cut at the last minute due to election results, my client is enjoying the publicity benefits of a mention in...