Metaverse for Dummies: How Can You Play Along?
What makes the metaverse so attractive is its unique promise to create a place where users can connect with others through a virtual, shared universe. But what is it and how can you join in?...
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technology
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Business Basics: 10 Best Organizational Apps To Help Startups
The creation of mobile apps has changed the way we live and work. They’ve enabled us to do take on a range of daily tasks, including instant messaging, file sharing, to-do lists, online banking and...
NFTs: Why They Matter to Small Businesses
Standing out as a startup or small business just got tougher. You can thank an upsurge in entrepreneurial activity ostensibly spurred by the pandemic. The U.S. Census Bureau’s business formation data shows that more than...
Technology, Sustainability, AI and Other Trends That Will Impact Small Businesses in 2022
As the year comes to a close, it’s important for marketers and small business leaders alike to get a sense of what their consumers will be expecting from them in the future. So, what's to...
Why Conversational Commerce Is the Future of E-Commerce
Conversational commerce is the future of e-commerce. That seems like a pretty bold statement, right? And if you’re not too familiar with all things conversational commerce, you might think we’re jumping the gun a little...
Why VR Technology is 2022’s Must-Have Business Tool
Facebook’s Mark Zuckerberg made headlines this year with his ambitious plans to build a metaverse, a world in which social and professional interactions are mediated by immersive digital technologies. But away from the front pages,...
Real-World Examples of Blockchain Technology Use in Business
While everyone has heard of bitcoin by now in some capacity, blockchain technology — the technology that powers bitcoin transactions - is just as powerful. Blockchain technology has become extremely popular, with different industries are...
Michael Dell Explains the Values That Make His Company So Successful
https://soundcloud.com/penguin-audio/play-nice-but-win-by-michael Excerpted from "PLAY NICE BUT WIN: A CEO’s Journey from Founder to Leader," published Oct. 5, 2021, by Portfolio, an imprint of the Penguin Publishing Group, a division of Penguin Random House, LLC. Copyright...
Google’s Mobile-First Algorithm Could Kill Your Business
Unless you are a supervillain, or hiding from the authorities, a cloak of invisibility is not necessarily a good thing. Google's mobile-first algorithm is key to ensuring your business is visible to your customers. When...
The Real Cost of an Untimely Data Breach (and How Your Startup Can Protect Itself)
We live in a day and age when companies big and small are increasingly connected to the internet. While this has streamlined many aspects of starting and running a business, the increased connectivity has also...
Take a New Approach to Website Usability for Better Conversions
Websites have come a long way since 1995. Or have they? We’ve seen strides in design and coding, and many companies revamp their websites every few years to account for this. Updating your website’s design...
5 Industries With the Most Opportunities for Tech Startups
In 2017, Forbes compiled a list of the Next Billion Dollar Startups, revealing companies poised to become the fastest-growing within their industry. Of the startups profiled, 70 percent comprised the fintech, healthcare and biotech, data and analytics,...
The Future of Content Marketing: 3 Technology Trends to Watch in 2018
As we look forward into 2018 and beyond, there are a number of technology trends that will shape the future of content marketing. New platforms, systems and tools are shaping the way that marketers and...
Fake it Till You Make it: A Startup Guide for Millennials
Landing your first few clients is a challenge every new business owner has to face. This can be made even more difficult if you’re one of the many millennials taking on the world of entrepreneurship...
Video Marketing: Captivate Your Audience with Consistent, Original Content
Your content is compelling. Your writing skills are top-notch. You recently added a superb graphic designer to your marketing team, and your millennial staff is beyond fluent in social media. With LinkedIn, Facebook, Twitter and...
4 High-Impact Business Investments You Can Make With Your Tax Refund
Very soon, more than 80 percent of the 50 million Americans who filed federal taxes will receive their average tax refund of just over $3,000. Many view this as an opportunity to splurge. If you run...
5 Social Media Marketing Game Changers to Watch in 2017
In this day and age, you’d struggle to find a businessperson who didn’t recognize the importance of social media marketing within an overall marketing strategy. The world of social media marketing is in a constant...
Why 2017 is the Year That the Internet of Things Takes Over
The Internet of Things, which describes objects and devices that are connected to the internet via Wi-Fi, is more and more prevalent in our everyday lives. As we become increasingly reliant on our smartphones, computers,...
Why Millennials Are Taking on Entrepreneurship
Millennials have been getting some serious hate in the media for years, but they also have a lot of fans for their love of entrepreneurship. Forbes called them the “true entrepreneur generation,” Fortune noted how millennials...
Challenges Facing The Market Research Industry [Infographic]
There are many challenges facing the market research industry. With the rapid developments in technology, the industry must find new ways to innovate itself in order to prosper. The infographic below from Surveygoo outlines some...