Social Media Content: Unicorn vs. Horse
I saw the cartoon above online searching for images for another post. Immediately I knew it would one day be a post of its own. Partially because I love Matt Groening's sense of humor and...
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Harvest Ridge Winery Finds Marketing Success with Google Tools
After making wine in his basement for many years, Chuck Nunan planted his first vines in 2011. His Harvest Ridge Winery was only the fourth winery in Delaware when he and his wife, Chris, opened...
YouTube (and Facebook) for Your Business: It’s Time to Get Your Video Groove On [Radio]
Sometimes we love our radio shows because they’re fascinating. Sometimes it’s because they’re inspiring. Sometimes, it’s more of a smart how-to session that provides specific tips and tactics to put to work for your own...
The Landscape of the Internet Today
Landscape of the Internet: How busy can "one second" online be? The Internet is growing day by day. Every second online is packed with information and activity. Have you ever pondered the massive amounts of...
3 Reasons Your Video Marketing Efforts Are Falling Flat
Video Marketing: 3 Reasons your efforts could be failing Since Google purchased YouTube for a cool $1.65 billion in the fall of 2006, the user-generated video content service has been the dominant platform for marketers...
12 Tips for Using YouTube to Promote Your Business
Most people are afraid to use YouTube to promote their business. But you shouldn’t be and here’s why: the most popular videos aren’t professional productions. They’re just a girl or guy, that gets in front...
How To Always Be On “GARD” For PR Success
If you are on a bootstrap marketing budget and looking for do-it-yourself publicity, you need to be on "GARD" for media opportunities that can catapult your brand to the next level. In this video, I...
No Time For Social Media? Hire a Mom.
The rise of social media is undoubtedly one of the biggest changes to happen to marketing since the birth of the internet. According to a Universal McCann 2008 study, 272 million people are using social...
Customer Love: Listen
This example is why newspapers and TV must reinvent themselves, or die. Obama is Lincoln v2.0 Taking a page out of Lincoln’s Handbook on How To Be A Good President, Obama is everywhere in the community: at...