House of Jerky - Just Add Water (Not)

 

-Nelson

 

(And yes - I've bought Jerky from you before)

Thanks Nelson for your business! And thanks  for your pm, I'm glad to hear you liked our product.:)  I need to check out ladderless light fixtures.  Sounds like something I need!

 

Janie

from R-U-New To Business

 

Janie,

 

I think the woman thing is all wrong.  (Unless you're a non profit-then it works in your favor for funding.)

 

I think the better approach is like Orville Reddenbaucker or Jimmie Dean Sausage, or Wendy's Dave Thomas.  I'm country folk and I got great country products with no preservatives, and the finest ingredients. 

Get yourself on TV or something local.  Show the YOU behind the great product.

 

It's just me and you talking.  "Them city slickers don't know a thing about jerky."  So come on over, sit on the porch and we'll talk some jerky."

 

R-U-New To Business

Hi,

 

Thanks!  That makes a lot of sense!  You've given me food for thought. :)  Funny though, so many are striving to be on TV with their products, but I'm not.  Maybe I need to be braver. :)

 

Thanks again,

Janie

Thanks Tammi for your comments.  I do know that our customers are not purchasing our product because of cheaper prices. There are many others that can take that USP.  I do know that it is about the flavor.   I do know that we have had 165 reviews submitted on our site.

 

We went to another processing plant the other day and all I can say is every piece of their jerky I tried had a horrible texture and a taste I couldn't imagine anyone would enjoy.

 

I use to try to market the low carb factor, but with sodium in jerky (even though we have less than most) doesn't always make sense for all dieters so I haven't really tried to push that as much. Even though I have a great customer testimonial that it is about how she has lost so much weight using our product for her healthy snack. She has lost 61 pounds.  It's at the bottom of our jerky news page. http://beefjerkyhouse.com/blog  Sorry, I don't know how to show you just that post.   I do have several  gastric bypass patients because they need the protein, but again not a huge market.  I think basically, our customers are meat/jerky lovers that enjoy our flavor and consistency.

 

I don't know, .....back to all the problems of expressing the difference.  If I had to sit on the porch and wonder what my customers were wishing for, I would just want to go back and read our reviews to see what I could tell you..

 

Also, I am not saying other companies don't make good jerky, I just haven't found many I would want to eat, besides a few of them. Some like a thicker piece of meat, which doesn't really seem like what jerky is suppose to be and something I could not personally eat.So, again, how do you express the difference, because there are obviously many that like those products too. It's a huge industry! 

 

But, thanks for your thoughts too! 

 

Also, I am not very tech savvy, so I'm not sure how to send you to my profile on the home based contest to vote for me, but that's okay. :) And yes, we are home based....is there a better place to have your office? And yes we can handle it all right from here, as you can see in my home based profile. :)

 

Janie