Case Studies Archives

This Jewelry Store Boosts its Holiday Traffic with Google My Business

Werkheiser Jewelers began serving the Lehigh Valley with custom design, restoration and repair in 1992. Employees take pride in fine jewelry sales, creating custom jewelry—including wedding bands and engagement rings—and in restoring cherished family heirlooms....

byStartupNation

November 27, 2020

The Undeniable Power of Honesty (and How it Can Make Your Pizza Taste Better)

Why don’t people do the “honest” thing? Mostly, it’s because they’re afraid. Afraid, somehow, that the truth will hurt. And it does... except that, in retrospect, honesty is always the best policy. We know that...

byPeter Kozodoy

August 11, 2020

The Naming Book: A Lesson in Branding from Evol Foods

The following is excerpted from "The Naming Book: 5 Steps to Creating Brand and Product Names that Sell" by Brad Flowers and is reprinted with permission of Entrepreneur Media, Inc. ©2020 by Entrepreneur Media, Inc. All...

byBrad Flowers

June 9, 2020

GoDaddy’s State of Entrepreneurship Study Shows Millennials are Leading the Pack in 2020

It's inspiring to reflect on how the state of business has evolved over the years. There has been a generational shift in how people are approaching their career paths. For many, working for one company...

byMelissa Schneider

March 2, 2020

How Google Transformed This Party Planner’s Business

As a single parent, Gladys Hurtado worked several jobs throughout her son’s childhood to ensure that they always had a secure income. One of those jobs was as a manager at a banquet hall. When...

byStartupNation

December 31, 2019

Why Two Marines Moving is One of the Fastest-Growing Private Companies in America

Nick Baucom served his country honorably for six years as a U.S. Marine. When he came home, he wanted a way to keep his fellow veterans gainfully employed and away from the challenges of adjusting...

byStartupNation

November 11, 2019

How HalloweenCostumes.com Boosts its Business with Google

The Fallenstein kids were the envy of their neighborhood, thanks to mother Jenice’s creative, homemade Halloween costumes. In 1992, sisters Lisa, Heather, and Julie started renting out their old costumes from their garage. Brother Tom...

byStartupNation

October 31, 2019

Girls Who Code: Building Opportunities Out of Obstacles

The following is excerpted from "Legacy in the Making" by Mark Miller and Lucas Conley, p.19-26 (McGraw-Hill Education 2018). Reshma Saujani isn’t fazed by failure; she’s inspired by it. The founder of Girls Who Code,...

byMark Miller and Lucas Conley

October 11, 2019

Harry Barker Shares its Secret to Double-Digit Annual Growth

New York fashion model and Broadway fire-eater Carol Perkins began hand sewing dog beds, robes and toys while recovering from a life-threatening brain tumor. “She was homebound and looking for a positive distraction,” marketing director,...

byStartupNation

August 26, 2019

How This Law Firm Bootstrapped its Way to Success

John Pascoe is the founder of the Pascoe Law Firm, a dual-practice law firm in the Houston area that specializes in car, truck, and motorcycle accidents. Instead of keeping up with the “Joneses” of other...

byNav

May 30, 2019

Who or What is Your Brand’s Nemesis? A McLaren Case Study

The following is adapted from "Wild Thinking" by Nick Liddell and Richard Buchanan ©2019 and reproduced with permission from Kogan Page Ltd. StartupNation reader exclusive! Save 20 percent on the book with code WILDCARD20 at www.koganpage.com Marty...

byNick Liddell

May 28, 2019

How This Detroit Startup Built a Company to Keep Athletes Safer

“A relentless pursuit to protect athletes” is what drives Xenith, an industry leader in football helmet technology. Before Xenith, decades passed with only minimal innovation in helmet design, president Ryan Sullivan says. The company’s mission,...

byStartupNation

May 24, 2019

Pie Junkie Uses Google to Bring Customers in for a Slice

For Oklahoma moms Darcy Schein and Leslie Coale-Mossman, business began with one homemade pie at a time. "Leslie and I started out just spending time cooking for our kids," Darcy says. "We quickly figured out...

byStartupNation

April 26, 2019

How the Eco-Friendly Natural Baby Company Achieved 32 Percent Annual Growth

When Kim Ormsby was pregnant with her second child, she realized how difficult it was to shop for organic baby products. “There was no physical place to buy cloth diapers or wooden toys, and even...

byStartupNation

April 22, 2019

How This Entrepreneur Made Monday the Happiest Day for Employees

Shaun Savage is the founder and CEO of GoShare, a company that considers itself “your friend with a truck.” GoShare connects truck and van owners with businesses and people who need help with moving or...

byNav

March 4, 2019

How a European Startup Increased Revenue by 14,315 Percent

Let’s be honest, the mattress business may not seem like the most fascinating niche in the startup world; especially at a time when industries like technology and tourism are transforming so quickly. But statistics show...

byJustin E. Crawford

February 19, 2019

What Airbnb, Uber and Etsy Can Teach You About Acquiring Your First Thousand Customers

The following is excerpted from "Unlocking the Customer Value Chain: How Decoupling Drives Consumer Disruption" Copyright © 2019 by Thales S. Teixeira. Published by Currency, an imprint of Penguin Random House LLC. Let’s consider how Airbnb...

byThales Teixeira

February 18, 2019

UrbanStems Delivers Fresher Flowers and Better Customer Experience

Long-distance relationships can be tough, especially if the flowers you send your loved one arrive dried and dead. Massive overhead costs and a disjointed business model mean that huge, multi-national florists can't always guarantee consistent...

byStartupNation

February 14, 2019

4 Signs Your Business is Growing Too Fast and What to Do About It

A growing business is a great thing, and it is what we all strive for. Rapid growth can also be a pandora’s box of problems. Daniel Lubetzky, founder and CEO of KIND Snacks, knows the...

bySean Glynn

January 18, 2019

The Gen Z Frequency: Content Strategies and Marketing Tips

The following is excerpted from "The Gen Z Frequency: How Brands Tune in and Build Credibility" by Gregg Witt. First published in the U.S. in 2018 by Kogan Page Limited. All rights reserved. Perhaps the...

byGregg Witt

December 4, 2018