Who or What is Your Brand’s Nemesis? A McLaren Case Study
The following is adapted from "Wild Thinking" by Nick Liddell and Richard Buchanan ©2019 and reproduced with permission from Kogan Page Ltd. StartupNation reader exclusive! Save 20 percent on the book with code WILDCARD20 at www.koganpage.com Marty Neumeier is a big fan of picking fights. “Zag” is his recipe book for making brands radically different, and in...