Nick Liddell

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Nick is director of consulting at The Clearing, an award-winning, independent brand consultancy firmly grounded in commercial reality. Voted UK’s No.1, we're respected thinkers driving growth for business and consumer brands. His book, "Wild Thinking: 25 Unconventional Ideas to Grow Your Brand and Your Business," is available May 2019.
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Who or What is Your Brand’s Nemesis? A McLaren Case Study

The following is adapted from "Wild Thinking" by Nick Liddell and Richard Buchanan ©2019 and reproduced with permission from Kogan Page Ltd. StartupNation reader exclusive! Save 20 percent on the book with code WILDCARD20 at www.koganpage.com Marty Neumeier is a big fan of picking fights. “Zag” is his recipe book for making brands radically different, and in...