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Optimize Your Business

72 posts
content audits
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The What, Why and How of Content Audits

If you're a content marketer, you know the importance of keeping your content strategy on track. But how do you know if your strategy is effective? You know that creating high-quality content is essential to your success, but what happens when you publish something that doesn't get the traction you expected? One way to assess...
lifestyle brand
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Consumer Behavior in the New Normal: How to Better Serve Your Customers

Due to the pandemic, changes in consumer behavior have emerged across all areas of our lives. For example, more people are now shopping online than ever before: U.S. e-commerce sales grew 44% in 2020, and online spending represented 21.3% of total retail sales for the year, according to Digital Commerce 360.  Online sales are just...
target audience
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Stop Trying to Sell to Everyone: Here’s How to Find Your Target Audience

Every year, amazing businesses fail simply because the people who would buy from them (their target audience) didn’t know they existed. I blame “Field of Dreams.” The movie came out in 1989 and was an instant classic, but the concept behind its tagline — “If you build it, he will come” — has misled millions...
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Professional Employer Organizations: 4 Reasons You Need One

With endless tasks popping up on any average day, entrepreneurial company leaders simply don't have time to do everything. That's why a professional employer organization, or PEO, may help you grow and stay complaint as you grow. A PEO is an outsourcing firm that provides comprehensive human resource and compliance  services to small- and medium-sized...
eco-friendly
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Why It’s Important For Businesses to Go Green

Global warming is a reality and sustainability is a necessity. Beyond what one can achieve on an individual level, consumers strive to be environmentally friendly and are searching for companies willing to commit and do the same.  With the noticeable rise in climate change and irrefutable scientific data, it’s unbelievable that there are still companies...
organizational apps
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Business Basics: 10 Best Organizational Apps To Help Startups

The creation of mobile apps has changed the way we live and work. They’ve enabled us to do take on a range of daily tasks, including instant messaging, file sharing, to-do lists, online banking and more. They’ve also made running a business much easier by allowing business owners to undertake tasks on the go and...
organization tools
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4 Organization Resources to Help Your Business Work Smarter

If you find yourself in the following situations, it may be time to get organized. There are resources to help. Is your work desk cluttered with piles of papers? Do you find yourself losing time as you search for misplaced documents and other relevant paperwork? Are you often late for, or missing, important meetings, appointments...
data-driven marketing strategies
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The Top 5 Data-Driven Marketing Strategies for Conversions in 2022

Data-driven marketing is one of the hottest topics every marketer is raving about. But, what is it? Which are the most sought-after data-backed marketing strategies to watch out for in 2022? Clive Humby, the genius mathematician and data science entrepreneur, said, "Data is the new oil." Since then, countless marketers, data experts and entrepreneurs have...
connectivity
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Cellular-Enabled PC Connectivity Ensures Business Never Stops

Consistent connectivity combines all the virtues of the modern PC with instant, always-on connection anywhere the computer is needed, delivered through a cellular network, the same networks used with cellphones. Click below to learn more about the advantages of cellular-enabled PCs and how this technology can help your business -- and your customers -- in...
scale a business
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How to Scale a Business Successfully in 4 Simple Steps

As a new founder at the beginning of your entrepreneurial journey, you have many tasks at hand and little bandwidth to do them all. There are countless responsibilities, from everyday tasks like investor pitch decks and elevator pitches to longer-term tasks like business plan revisions, product launch strategy and much more. How do you know if...
unecessary expenses
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Unnecessary Expenses That Startups Should Avoid 

Starting a business can be an exciting time, and the idea of being your own boss and doing what you love is alluring to many. However, with startups being so young, they’ll have additional deficits from their initial costs. While there are essential costs every business needs to pay for its day-to-day functions, it’s easy...
employee experience
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Employee Experience: Culture, Involvement and Career Development

Businesses focusing on customer experience is a given. After all, no business will thrive, or even succeed, without the support of the market it seeks to capture. But ensuring customers remain happy with your products and services is not the be-all and end-all of effective business management. Or at least it should not be. An...
growing your startup
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5 Steps to Hypergrowth without Funding

Entrepreneurs, especially first-timers, have a knack for getting caught up in startup myths. These include, among others: Find your growth hack, you have to get venture funding, spend money to make money, move to Silicon Valley. These can all help in the right context, but if I’ve learned one thing as a successful serial entrepreneur,...
brick-and-mortar
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Websites Are Critical For Brick-and-Mortar Storefronts

How many small businesses have websites? A recent Fit Small Business roundup on website statistics reveals that 71% of small businesses have a website. This is a substantial amount of growth from 2018 where statistics showed only 50% of small businesses had created their own websites. The uptick in overall small business websites may be...
automation
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Automation Technologies Companies Should Focus on in Q4

Q4 is shaping up to be incredibly busy for virtually all industries. Even though it's crunch time for exceeding quarterly and annual goals, it's critical to spend adequate time positioning your company for greatness in Q1. Successful leaders find ways to spend their valuable time on the things that matter most. In order to spend...
prioritize productivity
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To Grow Your Company, Prioritize Productivity Over Being ‘Busy’

Recent events have caused major shifts in how we work. Now, more than ever, businesses are rethinking what it means to be productive. Gone are the days where working more hours was the key to success. Instead, if you want your business to grow, you need to prioritize productivity over hours worked. Here are five...
conversions
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The Most Effective Ways to Optimize Your Blog Content for Conversions

When thinking about conversions and conversion rate optimization, we often contemplate product and service pages. After all, they are the most direct route to taking someone from lead to customer. However, your blog posts can impact your bottom line just as significantly.  Long gone are the days when blog posts were written purely because publishing them...
hiring interns
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Why Hiring Interns is a Smart Move

More companies across the world are now discovering the benefits of hiring interns for their small and large companies. Not only does it give young hopefuls the chance to try a new career, but businesses can also reap the rewards of having a fresh new graduate on their team, as well as improving the formation...