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Branding

143 posts
crowdfunding tips
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10 Tips on Running a Successful Crowdfunding Campaign for New Entrepreneurs

Over the past decade, crowdfunding has revolutionized the way startups generate capital and secure investment. In fact, in 2019, the global crowdfunding market reached a massive $13.93 billion, with this figure estimated to triple to $39 billion by 2026. It’s no surprise then that everyone wants to get in on the action, and today, there...
Personal branding
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4 Personal Branding Strategies for Startup Founders

Being a startup founder is a very tough but rewarding experience. I was fortunate early on in college at UNCG to have a mentor who successfully closed multiple investment rounds from two tech startup ventures and had one acquired. After selling the first startup, he was able to quickly gain funding with no business plan...
brand activism
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How Brand Activism Can Influence Business Performance

It's difficult to read the morning news while sipping your freshly brewed cup of coffee without hearing about one horror story after another. While this might be upsetting, a lovely and uplifting byproduct of all this criticism is that it inspires many to become activists. People also want to see companies take a position and...
programmatic advertising
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5 Ways Programmatic Advertising Can Benefit Your Brand

Programmatic advertising is the automated buying and selling of digital ads in real time. It can be used to access virtually any channel, such as desktop platforms, mobile platforms, connected TVs and more. The goal of programmatic advertising is to increase efficiency and transparency both to the advertiser and the ad publisher through real-time auctions...
target audience
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Stop Trying to Sell to Everyone: Here’s How to Find Your Target Audience

Every year, amazing businesses fail simply because the people who would buy from them (their target audience) didn’t know they existed. I blame “Field of Dreams.” The movie came out in 1989 and was an instant classic, but the concept behind its tagline — “If you build it, he will come” — has misled millions...
SEO
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How SEO Can Help You Future-Proof Your Startup

If the pandemic taught us anything, it’s that entrepreneurs must be prepared to pivot. Success is never guaranteed, but there are steps you can take to increase your chances of longevity as an entrepreneur. In order to future-proof your business and remain relevant to your target audience, you must stay in tune with changing consumer...
wjr business beat
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WJR Business Beat: Social Media Advertising Remains Tops (Episode 381)

On today’s Business Beat, Jeff Sloan explains why there's no doubt that when it comes to advertising spend social media is king. Tune in to today’s Business Beat to learn which social media channel is most popular:   Tune in to News/Talk 760 AM WJR weekday mornings at 7:11 a.m. for the WJR Business Beat....
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An Effective Press Kit Boosts Your Brand And Traffic

Getting the required attention from journalists for your brand or being featured in a publication is a huge milestone for businesses. Such features can give your startup the push it needs to build a strong brand image and drive more traffic.  If you want to get that kind of brand exposure and drive qualified traffic...
brand online
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Building Your Brand Online? Read These Tips First

The Great Resignation has inspired many Americans to look for a change. Whether that means starting a new business, freelancing, or just building up a personal brand, having an online presence is a crucial part of finding success in today’s landscape. Data from the fourth quarter of 2021 shows that over 76% of new Bluehost...
social audio
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What is Social Audio and How Can it Boost Your Business?

We’re entering a new golden age — one of social audio. Talking and tuning into discussions on social audio has become the equivalent of posting on your Instagram and LinkedIn feeds. Clubhouse couldn’t have come at a better time. The platform launched in April 2020 with the air of invite-only exclusivity as the world went...
ideal customer
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4 Tips on How to Identify and Attract Your Ideal Customer

One of the keys to successfully scaling a business is being able to find and identify your ideal customer. You might already have some insight into who this customer is through your business plan. A traditional business plan will outline its target audience through a market analysis. Using Census data, a small business can learn...
brand awareness strategy
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How to Create a Brand Awareness Strategy That Will Generate Buzz

Have you ever recommended a restaurant to your friends or traveled to a city solely because your neighbor couldn’t stop talking about it? If you answer yes to any of these questions, you have experienced the buzz—hyping something so much that people start talking about it.  The concept of generating buzz to get consumers, marketers,...
building a brand
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How to Build a Brand for the Modern Consumer

There’s no denying that a loved brand is one of the most valuable assets of a company. As a small business, you may constantly find yourself competing against big brands with loyal customers and marketing budgets that never seem to run out. You might wonder, is it even possible to beat them, let alone be...
lifestyle brand
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How to Create a Successful Lifestyle Brand

You’ve developed a great line of products or services. Now what? There are plenty of sales-focused businesses out there where this is the end of the story: have stuff, sell stuff, make money. Some entrepreneurs, however, crave something deeper. They are setting out to make a real impact on their customers, and even on the...
importance of SEO
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The Importance Of SEO In Digital Marketing

Here's a redundant, yet powerful fact: Your customers search online before making any purchase decisions. Whether it's a question, a product comparison, reviews about something specific or to test the market to see what all is available, customers turn to search engines for information and product awareness. Therefore, as a digital marketer or an entrepreneur,...
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Think Intellectual Property First to Protect Your Brand From Competition

The following is excerpted from “Brand Tuned”  by Shireen Smith (Practical Inspiration Publishing, September 2021) with permission.   Think IP first! In chapter 3, we became familiar with the concept of IP, and in chapter 2 we had a short introduction to the problems that can arise from ignoring IP in your branding process. In...