From Idea to Identity: How Startups Can Build a Brand Without a Big Budget
Every startup founder dreams of building a strong brand identity that sticks, yet the idea of needing deep…
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Branding
158 posts
9 Ghost Kitchen Secrets for Leaner Restaurant Operations & More Profit
Consumers love convenience and rely heavily on innovative apps. Now, speed and digital ordering create pressure on food…
4 Strategies for Becoming a Category Creator
Every business fills some type of need within an industry, but some redefine it entirely. That’s what my…
Google Autocomplete: How a Few Words Shape Entire Reputations
Type a few letters into Google, and the search bar finishes your thought. For most people, it’s a…
The Iceberg Funnel: Why 90% of Acquisitions Happen before the Click
The typical notion of marketing assumes a simple path. A consumer feels a need, searches for a solution,…
Understanding Brand Perception: A Guide for Startup Businesses
Building a strong and positive brand perception is essential for any startup aiming to stand out in a…
6 Ways to Increase Brand Awareness for an E-commerce Startup
With the rise of simple online store builders and logistics solutions catering to smaller businesses, the e-commerce market…
Learn How to Start and Build a Successful Lifestyle Brand
You’ve developed a great line of products or services. Now what? How do you turn everything up a…
The Importance Of SEO In Digital Marketing
Businesses that want to get discovered by potential customers have various options at their disposal, but one of…
How to Build a Brand for the Modern Consumer
Think about the companies that come to your mind when someone asks you what brands you like. Ask…
Top Startup Leaders Offer Marketing and Branding Secrets
Diving into the world of startup marketing, we’ve gathered insights from CEOs and founders to unveil one effective…
SEO and 3 Other Reasons to Prioritize Content Early On
Making an impressive splash is important when you’re launching a company. One strategy to get noticed faster is…
Exploring How Rebranding Can Revitalize Your Business
Like forgotten food in the back of your pantry, sometimes brands can grow stale. You may need to…
Airbnb Rooms: When Rebranding Works Backwards
Many businesses have humble origins. Bill Gates built Microsoft out of an Albuquerque garage, while Airbnb began with…
Red, White and Hue: Can Color Make or Break Your Branding?
When you think of yellow arches, a red can and a black apple, what brands instantly come to…
Shocker? Young Americans Want to be Social Media Influencers
So, you want to be an influencer? Turns out you’ve got plenty of company. About 86% of young…
Conscious Content: How to Create an Eco-Friendly Branding Strategy
Startup branding can be a tricky nut to crack. With so much competition weighing on new entrepreneurs, it…
PROMPT: How ChatGPT Might Help You with Clients … and Even Life in General
When we got word about a new book called PROMPT that explores — and employs — ChatGPT, our…
7 Tips to Snap and Edit Outstanding Photos for Instagram
Instagram was introduced as a social networking app with photo-sharing capability. Fast forward to 2023, Instagram has evolved…
5 Tips for Mastering Your Brand Storytelling
How are customers, employees and investors able to connect with a business? Companies have a way of coming…