Norty Cohen

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Norty Cohen is the founder and CEO of integrated marketing agency, Moosylvania. He is the author of two books, "The Participation Game," published in 2017 and "Join the Brand," published in 2018. He is a former owner and founder of Hatch Research, a global research consultancy.
brand loyalty
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Create Brand Loyalty and Acquire Lifetime Customers in 3 Steps

Building a high level of customer participation into your brand’s DNA will reap long-term rewards. There is no better time to think about how you want to set your company up for successful brand-customer relationships than when you are in the business creation mode. But before diving into how to develop brand participation, let’s first...