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productivity software
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Emerging Trends in Productivity Software

An emergent new class of tools is focusing on the individual and changing how knowledge workers interact with software. There are rare events in human history that we all experience for the first time together, all at once. This pandemic is one of those events. For knowledge workers, that means our traditional work environment, in...
CRM and marketing automation
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How to Use CRM and Marketing Automation to Improve Your Scalability

Automation has become a business essential. For entrepreneurs looking to grow their business, the question always is, “How can I work smarter, not harder?” That’s where the power of marketing automation and your customer relationship management (CRM) comes into play. With such high demand to cut down on costs while increasing profitability, businesses are turning...
hybrid cloud
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Join us for StartupNation’s Free Webinar with Dell on Hybrid Clouds

Join StartupNation and Dell Technologies for a FREE LIVE webinar on selecting the right IT platforms for your business, whether big or small. The conversation starts at 2 p.m. EST on Wednesday, Oct. 27. CLICK TO REGISTER FOR THE WEBINAR: Servers to Cloud: Selecting the right IT platforms for your business In today’s business environment,...
social media
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9 Ways You Can Automate Social Media Marketing

Today, there are more ways than ever to get your brand messaging out there. Facebook posts, tweets, Instagram stories, and writing blog posts are just a few of the myriad tools you can use to promote your content and engage with followers and customers. But with so many options comes something of a problem. Soon,...
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How to Choose the Right Website Builder

If you own a business, you may need a website. Sure, you can have a social media account (or several), but a website is home base. It’s where you showcase your products and services, host your content, gather leads and really establish credibility.   That said, one of the biggest problems that new business owners face is...
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The Pros and Cons of Strategizing Content Distribution with Programmatic Ads

It may be increasingly challenging to know where to distribute your content in order to get the most attention from your target audience. One recent approach has been to use digital marketing tools to strategize content distribution with programmatic ads. While this offers some advantages, there are also some words of caution to consider should you...
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It’s a Match: How Tinder Embraced Automated Quality Assurance and Your Startup Can Too

By: Igor Dorovskikh, Tinder test automation architect One of the tech world’s greatest challenges is the ongoing battle between speed and quality. How do you embrace, incorporate and continuously develop new practices that will strengthen an app’s speed and quality of performance? The solution: automated quality assurance (QA) testing, a reliable process that increases the effectiveness, efficiency...
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How Startups Can Upgrade Their App Development

These days, it’s hard to imagine a successful business that doesn’t have some kind of mobile app integration. Whether it’s a lean startup, or a massive enterprise, companies are recognizing the importance of incorporating mobile into their long term business strategy. What’s even harder to imagine, especially if you’re an entrepreneur or a part of...
Content management systems
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Top Content Management Systems for Your Small Business

A content management system (CMS) helps small business owners organize, manage and present information digitally, such as websites, blogs and online stores. Content management systems can also help you communicate with employees and customers and achieve strategic goals like increasing online sales and loyalty. How will you use it? Most popular content management systems today are designed...
Online tools
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7 Amazing Online Tools Every Startup Should Know About

Getting your business off the ground and growing it can seem daunting, so below are seven online tools that are sure to make it easier: Content Idea Generator Having a blog on your website is a great way of getting your name out there, showing off your industry-specific knowledge and building relationships with clients. This...
Business Intelligence
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The Benefits of Business Intelligence for Startups

You have probably already heard that eight out of 10 startups fail within 12 months, but have you ever wondered why that happens? In order to find success in the startup and entrepreneurial world, you have to know what it takes to run a successful company; however, you also have to know why so many...
Wiki software
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Wiki Software: What Your Small Business Must Know

There are several important factors for all enterprises: Saving time, money and productivity are the main goals, which all strive to achieve. With the development of numerous new technologies, workflow has significantly changed during the last two decades. Wiki software plays a significant role in business data management nowadays, as it provides several important benefits for...
Online Tools
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Online Tools to Jumpstart Your Business

There are many aspects to plan for when starting a new business venture, and the process can be overwhelming without proper planning or the right tools at your disposal. When starting out, one area in particular where many may need assistance is deciding what technologies or software to use in order to help run day-to-day business activities. When...
Video Marketing
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5 Best Video Marketing Software Programs for Entrepreneurs

Video marketing is taking center stage in 2016, as video assumes a much bigger role in organizations’ inbound marketing campaigns. Evidence to this lies in some of the statistics uncovered by an Adelie Studios SlideShare presentation: According to Brightcove, an online video platform, social video gets 1,200 percent more shares than images and text combined...
Video Marketing
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Video Marketing for Beginners in 5 Easy Steps

Providing quality content means providing a variety of content. You need diversity in topics, styles, perspectives and, of course, media. Excellent written content is great, but it’s better when accompanied by stellar images. Even better than stellar images is an engaging video. When you add video to your marketing strategy, you access a new audience...
Help Desk Software
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Top 10 Help Desk Software Programs for Small Businesses

A help desk software suite lays the foundation for customer support. It enables desk support agents to communicate with customers by responding, receiving and processing service requests. The top 10 help desk software that can be helpful for small business and enterprise are as follows: ProProfs ProProfs provides an online knowledge-base software. Small businesses and...