Lucas Miller

28 posts

Lucas Miller is the founder and CEO of Echelon Copy LLC, a media relations agency based in Provo, Utah that helps brands improve visibility, enhance reputation and generate leads through authentic storytelling.

Two women making a sale / Unsplash

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5 Proven Tips for Accelerating Your Sales Process In 2023 (and Beyond)

Whether you’re managing an early-stage startup or running a sales department for a larger company, a strong sales process is essential for your growth and financial stability. All too often, however, sales processes can get...

February 6, 2023

cybersecurity risks holidays

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New to Cybersecurity? Here Are 5 Things Your Startup Should Do Now

When launching a startup, you’re likely to be mainly focused on building out your product or service and taking it to market. But no matter what stage your business is in, you can’t afford to...

January 5, 2023

data-driven decision-making

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5 Ways E-Commerce Entrepreneurs Can Make More Data-Driven Decisions

E-commerce thrived in 2021, but if you want your brand to really take off, you need to focus on the data. Data-driven decision-making is the key to success in the modern world of e-commerce. If...

October 14, 2022

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5 Ways Startups Can Get Started with AI

AI (artificial intelligence) has fast become one of the best tools for growing a business — and in some cases, has even been the launchpad for new businesses in and of itself. As companies look...

September 27, 2022

content creation

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Why the Future of Entrepreneurship Is Content Creation

The days when entrepreneurship was inextricably linked to a product or service are long gone. Instead, content creation has become a new central part of entrepreneurship. Most easily seen through influencers who post content to...

July 18, 2022

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6 Simple Hacks for Building Loyal, Long-Term Clients

Customers are the lifeblood of any business, that much is obvious. But what many companies (both big and small) fail to realize is that they could be much healthier in the long run if they...

July 1, 2022

tech stack

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5 Tips to Effectively Manage Your Growing Tech Stack

We live in an increasingly digital world — one where companies are using an ever-growing number of tech tools to automate or streamline a broad range of key business functions to boost productivity. These tech...

March 18, 2022

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Why Startups Make a Mess of Financial Planning (and 4 Tips for Making Things Right)

It doesn’t matter how great your idea for a product or service might be — if you don’t use financial planning to run your business, you will fail. In fact, in an analysis by CB...

March 10, 2022

entrepreneurship is changing

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5 Ways Startup Entrepreneurship Is Changing

In the last decade, there hasn’t been a better time to talk about upcoming changes to startup entrepreneurship than right now. COVID-19 has changed where we work and how we work. Big brands (like Apple)...

February 22, 2022

SaaS technology

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4 Expert Tips for Startups Looking to Maximize the Value of SaaS Technology

These days, software-as-a-service (SaaS) technology is improving the quality of business for nearly all startup businesses, across all industries. In fact, the IDC reports that “by 2020, 67 percent of enterprise infrastructure and software will be...

October 20, 2021

business model

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4 Reasons Why Choosing the Right Business Model is a Make-or-Break Decision

When launching a startup, most entrepreneurs are focused on fine-tuning their product or service. While this is a critically important element of the process, successful entrepreneurs must first focus on choosing the right business model....

October 12, 2021

digital marketing

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Boost Your Customer Retention by Implementing These 5 Digital Marketing Trends

There is no denying the COVID-19 pandemic has clearly altered consumer behaviors, and in some cases, perhaps permanently. Chief among this is an increased appreciation for e-commerce businesses, with online shopping taking off like never before....

May 26, 2021

remote side hustle

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6 Tools to Help You Manage Your Remote Side Hustle Efficiently (and Easily)

Managing a side hustle on top of a full-time job requires a lot of dedication. Depending on the type of work you’re doing, it can even feel like your side hustle requires more work than...

August 7, 2020

data driven growth

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4 Ways to Optimize Your Startup for Reliable, Data-Driven Growth

Optimizing the growth of your startup is crucial for both immediate profitability and long-term success. While tapping into the “secret formula” for lasting growth may seem like a challenge, today’s founders actually have more resources...

July 12, 2020

hiring options

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4 Flexible and Remote Hiring Options for Startup Founders

The COVID-19 pandemic has significantly disrupted the way we work. From managing cash flow to adjusting email marketing, many entrepreneurs and small business owners have had to find new ways to adapt to this changing...

June 11, 2020

remote

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5 Tips, Tricks and Tools to Help Make Your Business Fully Remote

There is no understating just how much the COVID-19 pandemic has disrupted the work environment. For the last several months, entrepreneurs have been forced to adapt to remote work or shut down their operations entirely....

May 27, 2020

web accessibility

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Why E-Commerce Sites Must Address Web Accessibility During COVID-19

The COVID-19 pandemic has shut down school systems, forced businesses to close their doors and has completely changed our normal way of living as we adapt to social distancing and stay at home orders. While...

April 12, 2020

process management

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Follow These Process Management Trends for a More Streamlined Business

One of the best things you can do for your business is adopt new process management trends that will streamline your workflow. After all, as an entrepreneur, you have countless responsibilities on your plate. The right...

February 9, 2020

efficiency

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5 ROI-Boosting Tips to Improve Your Startup’s Efficiency in 2020

“Move fast and break things” is one of the most famous Silicon Valley axioms. Made popular by Facebook’s Mark Zuckerberg, the saying became a mantra for the way an entire startup culture operated. That’s changing, though,...

December 26, 2019

Web Accessibility

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4 Signs Your Startup’s Website Isn’t Accessible (and the Trouble That Could Cause for Your Business)

Web accessibility is becoming an increasingly talked-about issue, and for good reason. The basic concept of web accessibility is that everyone should be able to access content on the internet — even if they have...

September 19, 2019