Lucas Miller

21 posts
Lucas Miller is the founder and CEO of Echelon Copy LLC, a media relations agency based in Provo, Utah that helps brands improve visibility, enhance reputation and generate leads through authentic storytelling.
SaaS technology
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4 Expert Tips for Startups Looking to Maximize the Value of SaaS Technology

These days, software-as-a-service (SaaS) technology is improving the quality of business for nearly all startup businesses, across all industries. In fact, the IDC reports that “by 2020, 67 percent of enterprise infrastructure and software will be for cloud-based offerings.” There are numerous benefits to implementing SaaS products into your startup's preexisting routines, but how can you...
business model
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4 Reasons Why Choosing the Right Business Model is a Make-or-Break Decision

When launching a startup, most entrepreneurs are focused on fine-tuning their product or service. While this is a critically important element of the process, successful entrepreneurs must first focus on choosing the right business model. Whether you’re turning a side hustle into a six-figure business or launching what you hope to be a major product...
digital marketing
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Boost Your Customer Retention by Implementing These 5 Digital Marketing Trends

There is no denying the COVID-19 pandemic has clearly altered consumer behaviors, and in some cases, perhaps permanently. Chief among this is an increased appreciation for e-commerce businesses, with online shopping taking off like never before. While many brands struggled during this time of crisis, companies that already had a strong online presence were able to...
data driven growth
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4 Ways to Optimize Your Startup for Reliable, Data-Driven Growth

Optimizing the growth of your startup is crucial for both immediate profitability and long-term success. While tapping into the “secret formula” for lasting growth may seem like a challenge, today’s founders actually have more resources available than ever before to help drive growth.  You can achieve reliable growth by tapping into the data that is...
hiring options
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4 Flexible and Remote Hiring Options for Startup Founders

The COVID-19 pandemic has significantly disrupted the way we work. From managing cash flow to adjusting email marketing, many entrepreneurs and small business owners have had to find new ways to adapt to this changing environment. And while many people have lost their jobs because of COVID-19 related shutdowns, some entrepreneurs are still trying to...
remote
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5 Tips, Tricks and Tools to Help Make Your Business Fully Remote

There is no understating just how much the COVID-19 pandemic has disrupted the work environment. For the last several months, entrepreneurs have been forced to adapt to remote work or shut down their operations entirely. While remote work isn’t without its challenges, the current circumstances have led many to recognize its potential benefits. Twitter’s recent...
web accessibility
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Why E-Commerce Sites Must Address Web Accessibility During COVID-19

The COVID-19 pandemic has shut down school systems, forced businesses to close their doors and has completely changed our normal way of living as we adapt to social distancing and stay at home orders. While retail foot traffic is down significantly, e-commerce sales have spiked. A report from Barron’s revealed that e-commerce sales in the...
process management
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Follow These Process Management Trends for a More Streamlined Business

One of the best things you can do for your business is adopt new process management trends that will streamline your workflow. After all, as an entrepreneur, you have countless responsibilities on your plate. The right process management systems can simplify your workflow and give you access to better information, ensuring that you are better equipped...
efficiency
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5 ROI-Boosting Tips to Improve Your Startup’s Efficiency in 2020

“Move fast and break things” is one of the most famous Silicon Valley axioms. Made popular by Facebook’s Mark Zuckerberg, the saying became a mantra for the way an entire startup culture operated. That’s changing, though, to an increased emphasis on slowing down and taking the time to get things right. As financial executive Larry Fink put...
search rankings
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Why Brick-and-Mortar Startups Need to Strategize Search Rankings Differently

Nowadays, it seems like everyone is an e-commerce entrepreneur. With the explosion of easy-to-use e-commerce platforms, Amazon FBA, Facebook Marketplace and an entire cornucopia of web-based solutions, it might seem like brick-and-mortar startups are an anachronism. This is readily apparent if you look at the way we approach search rankings. E-commerce stores approach search rankings...
data breach
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The Real Cost of an Untimely Data Breach (and How Your Startup Can Protect Itself)

We live in a day and age when companies big and small are increasingly connected to the internet. While this has streamlined many aspects of starting and running a business, the increased connectivity has also introduced new challenges.  Hacking and data breaches pose a significant threat to businesses, especially with the increased usage of smartphones...
client
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6 Simple Hacks for Building Loyal, Long-Term Clients

Customers are the lifeblood of any business, that much is obvious. But what many companies (both big and small) fail to realize is that they could be much healthier in the long run if they built a base of loyal, long-term clients, rather than constantly trying to chase down new customers. Research shows that it...
lead generation
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4 Simple (Yet Brilliant) Ways to Nurture Your Lead Generation Efforts

Lead generation is one of the most important parts of starting up a successful business. You constantly need new prospects to fuel your sales and build your customer base. While there are many ways to generate leads for your new business, the unique, out-of-the-box concepts are the ones that stick. Partner up Find a business...
business idea
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7 Sure-Fire Signs You’ve Discovered a Strong Business Idea

At this point, you might have invested years into researching and exploring your business idea. On the other hand, your venture’s topic could have come to you overnight. Regardless of how your idea came to you, you’re ready to take the next step. You’ve come up with a business idea, and now you need to...
team
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5 Ways to Assemble a Super Team for Your Up-and-Coming Startup

Startups need more than just a great idea to succeed; they need the right people to bring the company to life. In my own entrepreneurial experiences, I’ve seen how being able to bring together a team of talented individuals can make all the difference for an up-and-coming startup. Of course, finding the talented, passionate people...
Tarek and Christina El Moussa
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How 2 HGTV Entrepreneurs Overcame Major Co-Founder Discord

It’s one of the most common issues that startups face, and also one of the most destructive: discord and conflict between co-founders. In fact, research from the Harvard Business Review found that 65 percent of startups fail as a direct result of co-founder conflict. All too often, what starts as a seemingly minor disagreement can...