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Shay Berman

27 posts
business grow
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Is Your New Business Ready to Grow? Take These 3 Steps First

If entrepreneurship were juggling, most companies would be one dropped ball away from the act falling apart. Why? Because entrepreneurs add elements into the mix without acknowledging the tipping point. Growing too fast is not about scalability; it's not good for business. Despite this grim reality, companies old and new routinely grapple with the consequences...
lifestyle brand
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Consumer Behavior in the New Normal: How to Better Serve Your Customers

Due to the pandemic, changes in consumer behavior have emerged across all areas of our lives. For example, more people are now shopping online than ever before: U.S. e-commerce sales grew 44% in 2020, and online spending represented 21.3% of total retail sales for the year, according to Digital Commerce 360.  Online sales are just...
programmatic advertising
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5 Ways Programmatic Advertising Can Benefit Your Brand

Programmatic advertising is the automated buying and selling of digital ads in real time. It can be used to access virtually any channel, such as desktop platforms, mobile platforms, connected TVs and more. The goal of programmatic advertising is to increase efficiency and transparency both to the advertiser and the ad publisher through real-time auctions...
SEO
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How SEO Can Help You Future-Proof Your Startup

If the pandemic taught us anything, it’s that entrepreneurs must be prepared to pivot. Success is never guaranteed, but there are steps you can take to increase your chances of longevity as an entrepreneur. In order to future-proof your business and remain relevant to your target audience, you must stay in tune with changing consumer...
digital ads
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5 Reasons Your Digital Ads Aren’t Performing

So, you’re having a hard time figuring out why your digital ads aren’t performing as you expect them to. Despite all the time and effort you’ve put into them, nothing seems to be going in the right direction. Why is that? Our best guess is you’re probably doing something wrong. There’s no need to worry,...
web design elements
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6 Essential Web Design Elements to Boost Your Website’s Conversions

As a business owner, the primary goal of your website is to convert visitors — whether the conversion is an email subscription, a lead for email newsletter subscription or a purchase. After all, what’s the point of driving traffic to your website if users don’t really engage with your content and convert? Yet so many...
StartupNation Radio feature
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StartupNation Radio with Shay Berman on Building a Business From Scratch

On this week’s episode of StartupNation Radio, Jeff Sloan talks with Digital Resource’s Shay Berman about how he built his company from the ground up and the importance of hiring the right people. Tune in to the StartupNation Radio show with Berman to learn about his journey: Shay Berman, the founder and president of Digital...
track your marketing
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How to Track Your Marketing Efforts

There’s this saying that goes, “You can’t manage what you don’t measure,” and this especially holds true to your marketing efforts. Failing to track and assess your efforts will only lead you to waste your time and dollars for nothing. It’s no question that you need to have a powerful marketing strategy to succeed. However,...
building a brand
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How to Build a Brand for the Modern Consumer

There’s no denying that a loved brand is one of the most valuable assets of a company. As a small business, you may constantly find yourself competing against big brands with loyal customers and marketing budgets that never seem to run out. You might wonder, is it even possible to beat them, let alone be...
marketing trends
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Add These Trends to Your Marketing Plan This Year

There’s no better time than now to map out a solid marketing plan for 2022. The COVID-19 outbreak has left a significant impact on marketing in 2020 and 2021. Consumers are no longer buying the way they used to, leaving brands with no choice but to change their sales and marketing tactics. While the pandemic...
marketing lessons
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Marketing Lessons We Learned in 2021

Can you believe that we’re about to say hello to 2022? Feels like it was just yesterday that we were talking about the digital marketing trends to look out for in 2021. The global pandemic has changed not only our way of living and communicating, but how we operate businesses as well. With thousands and...
StartupNation Radio feature
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Ask the Experts on StartupNation: Shay Berman on How to Create Awareness

On this week's episode of StartupNation Radio, Jeff Sloan talks with Digital Resource's Shay Berman about how to create awareness that will translate into conversions for your business. Tune in to the StartupNation Radio show with Berman to learn about digital marketing:   Shay Berman, the founder and president of Digital Resource, a digital marketing...
StartupNation Radio feature
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Ask the Experts on StartupNation Radio: Shay Berman and Greg Packer

On this week's episode of StartupNation Radio, Jeff Sloan talks with Digital Resource's Shay Berman about creating awareness that will translate into conversions and AccessPoint's Greg Packer about how cutting corners can hurt your long-term success. Tune in to the full StartupNation Radio show with Berman and Packer to learn about issues that matter to...
marketing goals
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5 Marketing Goals for 2022

… aaaand just like that, we’re about to say goodbye to 2021. If you’re wondering where did the time go, don’t ask us. We don’t know, either! What we do know, however, is that it’s time to start planning your marketing goals for a brand-new year. Don’t have any goals in mind yet? Well, allow...
SEO strategy
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How to Create a Winning SEO Strategy

Ask any digital marketer what their secret to success is, and we bet they’ll say having a solid SEO strategy. While we’re pretty sure you’ve already heard the term SEO (search engine optimization) from your fellow marketers or some random blogger, you might still be trying to figure out what an effective SEO strategy looks...
quality content
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What Quality Content Means to Google

Many digital marketers, bloggers and webmasters often ask themselves: What is quality content and how do you make it? To answer such questions, you can’t just talk about content marketing. You need to go deeper than that. You need to understand what quality content means in the eyes of Google. Why’s that? Well, Google loves...
holiday ad campaigns
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Why You Should Ramp Up Advertising For the Holidays

With Black Friday and Cyber Monday to keep shoppers busy, it makes perfect sense to start running holiday ads as early as now. Why might that be, you ask? Well, think of it this way: Most holiday shopping actually happens before the holiday itself. People rush to buy Christmas presents for their loved ones, while...
StartupNation Radio feature
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Ask the Experts on StartupNation Radio: Shay Berman Share Tips on Crafting a Holiday Marketing Plan

On this week's episode of StartupNation Radio, Jeff Sloan speaks with Digital Resource founder and president Shay Berman about creating a razzle-dazzle holiday marketing strategy, including timing, the value of text messaging, and promotion and discounting decisions. . Tune in to the StartupNation Radio show with Shay Berman below:   Shay Berman, the founder and...
intent marketing
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Intent Marketing: Why It Matters to Your Business

Marketers can no longer rely on demographics alone when it comes to reaching their audience. Why? Simple. Demographics rarely tell the entire story. You need to go beyond the profile of your prospects. You need to understand consumer intent: What are they looking for at the moment and where they’re looking for. Once you’ve figured...
marketing agency
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Questions to Ask When Hiring a Marketing Agency

Nearly 84% of B2Bs and 62% of B2Cs outsource at least one part of their marketing. This shows that more and more businesses are seeing the advantages of outsourcing to digital marketing agencies, especially during this time of worldwide slowdown because of the COVID-19 outbreak. Aside from the 70% savings of employee costs, outsourcing to...