Browsing Tag
Advertising and PR
87 posts
The 4 Essential Factors That Make a Good Business Pitch
The following is excerpted from "Brag Better: Master the Art of Fearless Self-Promotion" by Meredith Fineman, in agreement with Portfolio, an imprint of Penguin Publishing Group, a division of Penguin Random House LLC. Copyright © Meredith Fineman, 2020. Natalia Oberti Noguera is founder and CEO of Pipeline Angels, a network of women investors that’s changing...
How to Use Earned Media Coverage to Drive Your Startup’s Sales
Do you believe PR doesn’t work? If so, you might be telling the wrong kinds of stories in the media. You might also be expecting your press coverage to do all the heavy lifting for you. The truth is, you need to be very strategic about your earned media coverage and how you promote it....
7 Mistakes New E-Commerce Startups Make and How to Avoid Them
As a serial entrepreneur, business adviser and mentor, I’ve seen many e-commerce success stories. But, I’ve also seen some horrible e-commerce startup mistakes that have cost their founders time and money. If there was anything I could do to help more of these startup founders, it would be to offer advice on how to avoid...
5 Ways Programmatic Advertising Can Benefit Your Brand
Programmatic advertising is the automated buying and selling of digital ads in real time. It can be used to access virtually any channel, such as desktop platforms, mobile platforms, connected TVs and more. The goal of programmatic advertising is to increase efficiency and transparency both to the advertiser and the ad publisher through real-time auctions...
10 Ways to Create a Successful Business Pitch
Recently, the term "business pitch" has become as popular as the term "startup." A pitch is essentially a business plan that one presents verbally to potential investors of a business. A shorter summary of the complete pitch is an elevator pitch. The startup owner has to clearly explain the business opportunity to the investors, so...
5 Reasons Why Startups Need to Create a Crisis Communications Plan Now
A crisis can happen to any business at any time. While planning for a crisis may seem quite ironic, given that the very definition of the word is something that happens unexpectedly, it is incredibly important that business owners invest in creating a crisis communications plan. A thoughtful and well-crafted plan has the potential to...
3 Unexpected Sources of Publicity for Your Startup
As a new entrepreneur, you might overlook valuable sources of publicity for your business in favor of aiming for big press logos. But winning press from major online outlets doesn’t always impact your bottom line, nor is it cost efficient for new businesses. There’s a good chance that the following unexpected sources of publicity will...
WJR Business Beat with Jeff Sloan: Mobile Advertising is Booming in 2021 (Episode 256)
On today's Business Beat, Jeff discusses the recent growth of mobile advertising, causing 66% of marketers to increase their ad budgets for mobile, according to Digital Information World. Tune in to the Business Beat, below, to learn more about this mobile advertising phenomenon: "Just another sign of how the pandemic is reshaping business today and...
Use This Ultimate Growth Strategy to Get Your First 100,000 App Users
Even if you’ve landed on a winning idea for a new app, you’ll need a strategy to get downloads and regular, sustained usage in a highly competitive market. We’re here to help by sharing the growth strategy we followed when we developed our successful driver’s education app in 2018 — an app that’s still seeing...
Try This on for Size: The Future of Retail is Social Commerce
In 2000, e-commerce primarily took place on individual websites. Today, it happens in marketplaces. In early 2020, Bank of America analyst Justin Post released an update on the latest e-commerce market share trends, and it indicates Amazon alone dominates the e-commerce market with 44% market share and growing. Tomorrow, however, companies want to drive sales...
Hit a Home Run Media Interview with These 11 Tips
Media coverage is a smart way to build exposure for your startup. A positive media interview about your business can help not only increase your visibility and build a solid reputation, but it also has the power to help you achieve your goals, like boosting your brand and increasing sales. Securing media coverage for your...
Use These 3 Media Coverage Tactics to Promote Your New Company and Boost Sales
You’ve worked hard to set up your new company. You came up with an idea, gave it a name, filled out legal form after legal form and designed your logo, website and other branding assets. Maybe you sourced products or a manufacturer, opened a brick-and-mortar shop or successfully pitched investors on your concept. Whatever you’ve...
The 4 Key Steps to TikTok Success for Startup Brands
With over 680 million active users worldwide, TikTok has become a force to be reckoned with. It's offered in 155 countries, has the highest social media engagement rates per post, and nine out of 10 TikTokers use the app multiple times a day. A major perk is that it's still in its early stages, so...
6 Mistakes Entrepreneurs Make When Vying for Media Coverage (and How to Fix Them)
Positive media coverage can be a very valuable asset for your company. To put it simply, it’s free advertising. However, garnering coverage can be a challenge if you aren’t making the right moves. StartupNation exclusive discounts and savings on Dell products and accessories: Learn more here Here are six reasons why your startup may not...
5 Changes in Paid Advertising You Need to Know about Today
Any seasoned marketer will tell you the industry is always changing. In paid advertising, success depends in part on a marketer’s ability to adapt to today’s conditions. Generating billions of dollars in revenue each year, major online advertising platforms like Google and Facebook are expected to continue their year-over-year growth. With all this expansion comes...
6 Free and Low-Cost Resources to Help You Create and Execute a PR Plan
Developing and executing a public relations (PR) plan is one of the best things you can do for your startup. Public relations is too often left out of business plans, as its purpose is often misunderstood, and business owners don’t truly understand its value. One of the most common reasons that business owners fail to...
WJR Business Beat with Jeff Sloan: Study Shows That Small Businesses Are Making Bold Moves to Stay Relevant (Episode 209)
On this morning's Business Beat, Jeff shares findings from a recent Borrell Associates study, indicating that small businesses are making bold moves to stay relevant and capture market share. One third of local advertisers said they plan to spend more on local advertising in 2021, and 70% will add more types of media that are...
WJR Business Beat with Jeff Sloan: Study Shows Gains in Local Ad Sales for 2021 (Episode 198)
We've long been advocating for entrepreneurs to start an online business, and now it's time to take your advertising online, too! On this morning's WJR Business Beat, Jeff discusses trends and predictions in local ad sales for 2021. Local businesses are estimated to spend $127 billion on advertising with local media in 2021, and that's...
WJR Business Beat with Jeff Sloan: Google, Facebook and Amazon Attract Majority of All U.S. Ad Spend Last Year (Episode 196)
According to a provisional GroupM analysis just published by the Wall Street Journal, Google, Facebook and Amazon attracted the majority of all U.S. online ad spend in 2020. On this morning's WJR Business Beat, Jeff breaks down the ad spend and discusses why these top three companies are winning big. Listen to the WJR Business...
How to Build a Press Kit for Your Startup
If you’re interested in garnering visibility for your business now, or in the future, you’ll want a press kit. Alternatively referred to as a media kit, press kits can be one of the most valuable resources that you invest time and money into, as they consist of elements that you will use over and over...