Browsing Tag
Advertising and PR
79 posts
Learn the ins-and-outs of advertising and public relations for your new business.
6 Free and Low-Cost Resources to Help You Create and Execute a PR Plan
Developing and executing a public relations (PR) plan is one of the best things you can do for…
WJR Business Beat with Jeff Sloan: Study Shows That Small Businesses Are Making Bold Moves to Stay Relevant (Episode 209)
On this morning’s Business Beat, Jeff shares findings from a recent Borrell Associates study, indicating that small businesses…
WJR Business Beat with Jeff Sloan: Study Shows Gains in Local Ad Sales for 2021 (Episode 198)
We’ve long been advocating for entrepreneurs to start an online business, and now it’s time to take your…
WJR Business Beat with Jeff Sloan: Google, Facebook and Amazon Attract Majority of All U.S. Ad Spend Last Year (Episode 196)
According to a provisional GroupM analysis just published by the Wall Street Journal, Google, Facebook and Amazon attracted…
How to Build a Press Kit for Your Startup
If you’re interested in garnering visibility for your business now, or in the future, you’ll want a press…
Try This on for Size: The Future of Retail is Social Commerce
In 2000, e-commerce primarily took place on individual websites. Today, it happens in marketplaces. In early 2020, Bank…
WJR Business Beat with Jeff Sloan: Spending Impact on the Super Bowl (Episode 172)
The Super Bowl is a business juggernaut, driving nearly $14 billion in consumer spending, according to the National…
3 Unexpected Sources of Publicity for Your Startup
As a new entrepreneur, you might overlook valuable sources of publicity for your business in favor of aiming…
How to DIY Your Public Relations Strategy During COVID-19
You could be building the greatest company in the world, but if no one knows you exist, your…
5 Free Ways to Market Your Business for Small Business Saturday
The small business’ answer to Black Friday, Small Business Saturday, is a nationwide event that highlights all of…
How to Use TikTok for Business: 4 Key Steps as Told by a Brand
With over 800 million active users worldwide, TikTok has become a force to be reckoned with. It’s offered…
Why Now is the Right Time to Pursue Earned Media
The COVID-19 pandemic has slowed activity for small businesses nationwide, as social distancing and quarantine continues, and consumers’…
The 4 Essential Factors That Make a Good Business Pitch
The following is excerpted from “Brag Better: Master the Art of Fearless Self-Promotion“ by Meredith Fineman, in agreement…
It’s Essential to Have a Pitch for Every Niche, Says The Pitch Girl’s Laura Allen
Whether you’re pitching your business on “Shark Tank” or figuring out how to create an effective pitch during…
7 Mistakes New E-Commerce Startups Make and How to Avoid Them
As a serial entrepreneur, business advisor and mentor, I’ve seen many e-commerce success stories. But, I’ve also seen…
Public Relations Strategies for Small Businesses During COVID-19
In the wake of coronavirus and a rapidly changing landscape, many small business owners are finding themselves in…
WJR Business Beat with Jeff Sloan: Siren PR (Episode 2)
This morning, Jeff discusses the power of storytelling in business marketing. Once you get your company’s story packaged,…
So, You’ve Got an Incredible Invention… Now What?
It’s taken weeks, months, maybe even years to conceptualize and perfect your extraordinary invention. You know it’s a…
A Startup Guide to Advertising on Amazon
Is your startup making use of Amazon’s advertising functionality? Heads up: you don’t need to sell through the…
5 Common Advertising Mistakes That Startups Make (and How to Avoid Them)
Entrepreneurs can’t afford to make big mistakes. According to data from the U.S. Bureau of Labor Statistics, one…