Browsing Tag
advertising and pr
74 posts
Try This on for Size: The Future of Retail is Social Commerce
In 2000, e-commerce primarily took place on individual websites. Today, it happens in marketplaces. In early 2020, Bank…
WJR Business Beat with Jeff Sloan: Spending Impact on the Super Bowl (Episode 172)
The Super Bowl is a business juggernaut, driving nearly $14 billion in consumer spending, according to the National…
3 Unexpected Sources of Publicity for Your Startup
As a new entrepreneur, you might overlook valuable sources of publicity for your business in favor of aiming…
How to DIY Your Public Relations Strategy During COVID-19
You could be building the greatest company in the world, but if no one knows you exist, your…
5 Free Ways to Market Your Business for Small Business Saturday
The small business’ answer to Black Friday, Small Business Saturday, is a nationwide event that highlights all of…
How to Use TikTok for Business: 4 Key Steps as Told by a Brand
With over 800 million active users worldwide, TikTok has become a force to be reckoned with. It’s offered…
Why Now is the Right Time to Pursue Earned Media
The COVID-19 pandemic has slowed activity for small businesses nationwide, as social distancing and quarantine continues, and consumers’…
The 4 Essential Factors That Make a Good Business Pitch
The following is excerpted from “Brag Better: Master the Art of Fearless Self-Promotion“ by Meredith Fineman, in agreement…
It’s Essential to Have a Pitch for Every Niche, Says The Pitch Girl’s Laura Allen
Whether you’re pitching your business on “Shark Tank” or figuring out how to create an effective pitch during…
7 Mistakes New E-Commerce Startups Make and How to Avoid Them
As a serial entrepreneur, business advisor and mentor, I’ve seen many e-commerce success stories. But, I’ve also seen…
Public Relations Strategies for Small Businesses During COVID-19
In the wake of coronavirus and a rapidly changing landscape, many small business owners are finding themselves in…
WJR Business Beat with Jeff Sloan: Siren PR (Episode 2)
This morning, Jeff discusses the power of storytelling in business marketing. Once you get your company’s story packaged,…
So, You’ve Got an Incredible Invention… Now What?
It’s taken weeks, months, maybe even years to conceptualize and perfect your extraordinary invention. You know it’s a…
A Startup Guide to Advertising on Amazon
Is your startup making use of Amazon’s advertising functionality? Heads up: you don’t need to sell through the…
5 Common Advertising Mistakes That Startups Make (and How to Avoid Them)
Entrepreneurs can’t afford to make big mistakes. According to data from the U.S. Bureau of Labor Statistics, one…
5 Ways Startups Can Make Waves with Big Game-Style Advertising Tactics
The biggest advertising event of the year has come and gone, and with it, every entrepreneur’s dream opportunity…
A Typical Day in the Life of an Entrepreneur? There’s No Such Thing
The following is excerpted and reprinted from “Unleash the Girls: The Untold Story of the Invention of the Sports Bra…
The Most Important Digital Marketing Ad Spend Insights for Startups in 2020
When you’re running a new startup, you likely have a small budget for marketing and advertising, which means…
How to Show Your Audience You Believe in Your Business, Product or Service
The following is excerpted from “The 3-Minute Rule: Say Less to Get More from any Pitch or Presentation”…
4 Factors to Consider When Choosing Between TV and Online Video Ads
Not too long ago, video advertising was mostly done through television advertising. Aside from the ads theatergoers saw…