Browsing Tag
advertising and pr
74 posts
Try This on for Size: The Future of Retail is Social Commerce
In 2000, e-commerce primarily took place on individual websites. Today, it happens in marketplaces. In early 2020, Bank…
February 22, 2021
WJR Business Beat with Jeff Sloan: Spending Impact on the Super Bowl (Episode 172)
The Super Bowl is a business juggernaut, driving nearly $14 billion in consumer spending, according to the National…
February 8, 2021
3 Unexpected Sources of Publicity for Your Startup
As a new entrepreneur, you might overlook valuable sources of publicity for your business in favor of aiming…
January 31, 2021
How to DIY Your Public Relations Strategy During COVID-19
You could be building the greatest company in the world, but if no one knows you exist, your…
December 18, 2020
5 Free Ways to Market Your Business for Small Business Saturday
The small business’ answer to Black Friday, Small Business Saturday, is a nationwide event that highlights all of…
November 7, 2020
How to Use TikTok for Business: 4 Key Steps as Told by a Brand
With over 800 million active users worldwide, TikTok has become a force to be reckoned with. It’s offered…
October 28, 2020
Why Now is the Right Time to Pursue Earned Media
The COVID-19 pandemic has slowed activity for small businesses nationwide, as social distancing and quarantine continues, and consumers’…
August 17, 2020
The 4 Essential Factors That Make a Good Business Pitch
The following is excerpted from “Brag Better: Master the Art of Fearless Self-Promotion“ by Meredith Fineman, in agreement…
June 23, 2020
It’s Essential to Have a Pitch for Every Niche, Says The Pitch Girl’s Laura Allen
Whether you’re pitching your business on “Shark Tank” or figuring out how to create an effective pitch during…
June 1, 2020
7 Mistakes New E-Commerce Startups Make and How to Avoid Them
As a serial entrepreneur, business advisor and mentor, I’ve seen many e-commerce success stories. But, I’ve also seen…
May 8, 2020
Public Relations Strategies for Small Businesses During COVID-19
In the wake of coronavirus and a rapidly changing landscape, many small business owners are finding themselves in…
March 24, 2020
WJR Business Beat with Jeff Sloan: Siren PR (Episode 2)
This morning, Jeff discusses the power of storytelling in business marketing. Once you get your company’s story packaged,…
March 3, 2020
So, You’ve Got an Incredible Invention… Now What?
It’s taken weeks, months, maybe even years to conceptualize and perfect your extraordinary invention. You know it’s a…
February 27, 2020
A Startup Guide to Advertising on Amazon
Is your startup making use of Amazon’s advertising functionality? Heads up: you don’t need to sell through the…
February 22, 2020
5 Common Advertising Mistakes That Startups Make (and How to Avoid Them)
Entrepreneurs can’t afford to make big mistakes. According to data from the U.S. Bureau of Labor Statistics, one…
February 12, 2020
5 Ways Startups Can Make Waves with Big Game-Style Advertising Tactics
The biggest advertising event of the year has come and gone, and with it, every entrepreneur’s dream opportunity…
February 6, 2020
A Typical Day in the Life of an Entrepreneur? There’s No Such Thing
The following is excerpted and reprinted from “Unleash the Girls: The Untold Story of the Invention of the Sports Bra…
December 24, 2019
The Most Important Digital Marketing Ad Spend Insights for Startups in 2020
When you’re running a new startup, you likely have a small budget for marketing and advertising, which means…
December 16, 2019
How to Show Your Audience You Believe in Your Business, Product or Service
The following is excerpted from “The 3-Minute Rule: Say Less to Get More from any Pitch or Presentation”…
November 5, 2019
4 Factors to Consider When Choosing Between TV and Online Video Ads
Not too long ago, video advertising was mostly done through television advertising. Aside from the ads theatergoers saw…
October 17, 2019