Browsing Tag

Advertising and PR

88 posts

Learn the ins-and-outs of branding and marketing for your new business.

business pitch
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10 Ways to Create a Successful Business Pitch

Recently, the term "business pitch" has become as popular as the term "startup." A pitch is essentially a business plan that one presents verbally to potential investors of a business. A shorter summary of the complete pitch is an elevator pitch. The startup owner has to clearly explain the business opportunity to the investors, so...
crisis communications
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5 Reasons Why Startups Need to Create a Crisis Communications Plan Now

A crisis can happen to any business at any time. While planning for a crisis may seem quite ironic, given that the very definition of the word is something that happens unexpectedly, it is incredibly important that business owners invest in creating a crisis communications plan. A thoughtful and well-crafted plan has the potential to...
publicity
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3 Unexpected Sources of Publicity for Your Startup

As a new entrepreneur, you might overlook valuable sources of publicity for your business in favor of aiming for big press logos. But winning press from major online outlets doesn’t always impact your bottom line, nor is it cost efficient for new businesses. There’s a good chance that the following unexpected sources of publicity will...
programmatic advertising
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5 Ways Programmatic Advertising Can Benefit Your Brand in 2021

Programmatic advertising is the automated buying and selling of digital ads in real time. It can be used to access virtually any channel, such as desktop platforms, mobile platforms, connected TVs and more. The goal of programmatic advertising is to increase efficiency and transparency both to the advertiser and the ad publisher through real-time auctions...
mobile app
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Use This Ultimate Growth Strategy to Get Your First 100,000 App Users

Even if you’ve landed on a winning idea for a new app, you’ll need a strategy to get downloads and regular, sustained usage in a highly competitive market. We’re here to help by sharing the growth strategy we followed when we developed our successful driver’s education app in 2018 — an app that’s still seeing...
social commerce
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Try This on for Size: The Future of Retail is Social Commerce

In 2000, e-commerce primarily took place on individual websites. Today, it happens in marketplaces. In early 2020, Bank of America analyst Justin Post released an update on the latest e-commerce market share trends, and it indicates Amazon alone dominates the e-commerce market with 44% market share and growing. Tomorrow, however, companies want to drive sales...
media interview
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Hit a Home Run Media Interview with These 11 Tips

Media coverage is a smart way to build exposure for your startup. A positive media interview about your business can help not only increase your visibility and build a solid reputation, but it also has the power to help you achieve your goals, like boosting your brand and increasing sales. Securing media coverage for your...
TikTok
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The 4 Key Steps to TikTok Success for Startup Brands

With over 680 million active users worldwide, TikTok has become a force to be reckoned with. It's offered in 155 countries, has the highest social media engagement rates per post, and nine out of 10 TikTokers use the app multiple times a day. A major perk is that it's still in its early stages, so...
paid advertising
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5 Changes in Paid Advertising You Need to Know about Today

Any seasoned marketer will tell you the industry is always changing. In paid advertising, success depends in part on a marketer’s ability to adapt to today’s conditions. Generating billions of dollars in revenue each year, major online advertising platforms like Google and Facebook are expected to continue their year-over-year growth. With all this expansion comes...
PR plan
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6 Free and Low-Cost Resources to Help You Create and Execute a PR Plan

Developing and executing a public relations (PR) plan is one of the best things you can do for your startup. Public relations is too often left out of business plans, as its purpose is often misunderstood, and business owners don’t truly understand its value. One of the most common reasons that business owners fail to...
press kit
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How to Build a Press Kit for Your Startup

If you’re interested in garnering visibility for your business now, or in the future, you’ll want a press kit. Alternatively referred to as a media kit, press kits can be one of the most valuable resources that you invest time and money into, as they consist of elements that you will use over and over...
public relations
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How to DIY Your Public Relations Strategy During COVID-19

You could be building the greatest company in the world, but if no one knows you exist, your efforts won’t be worth much. For this reason, good old-fashioned public relations is a key component in many startup success stories. However, COVID-19 has impacted nearly every industry, including public relations. The constant COVID-19 news cycle has...