Advertising and PR Archives

5 Ways Programmatic Advertising Can Benefit Your Brand

Programmatic advertising is the automated buying and selling of digital ads in real time. It can be used to access virtually any channel, such as desktop platforms, mobile platforms, connected TVs and more. The goal...

byShay Berman

October 12, 2022

Use This Ultimate Growth Strategy to Get Your First 100,000 App Users

Even if you’ve landed on a winning idea for a new app, you’ll need a strategy to get downloads and regular, sustained usage in a highly competitive market. We’re here to help by sharing the...

byTim Waldenback

July 20, 2022

5 Common Advertising Mistakes That Startups Make (and How to Avoid Them)

Entrepreneurs can’t afford to make big mistakes. According to data from the U.S. Bureau of Labor Statistics, one in five small businesses fail in their first year, and about half of small businesses fail by...

byMarc Pickren

May 27, 2022

The 4 Essential Factors That Make a Good Business Pitch

The following is excerpted from "Brag Better: Master the Art of Fearless Self-Promotion" by Meredith Fineman, in agreement with Portfolio, an imprint of Penguin Publishing Group, a division of Penguin Random House LLC. Copyright ©...

byMeredith Fineman

May 12, 2022

How to Use Earned Media Coverage to Drive Your Startup’s Sales

Do you believe PR doesn’t work? If so, you might be telling the wrong kinds of stories in the media. You might also be expecting your press coverage to do all the heavy lifting for...

byDayana Mayfield

April 15, 2022

7 Mistakes New E-Commerce Startups Make and How to Avoid Them

As a serial entrepreneur, business adviser and mentor, I’ve seen many e-commerce success stories. But, I’ve also seen some horrible e-commerce startup mistakes that have cost their founders time and money. If there was anything...

byJohn Rampton

April 1, 2022

10 Ways to Create a Successful Business Pitch

Recently, the term "business pitch" has become as popular as the term "startup." A pitch is essentially a business plan that one presents verbally to potential investors of a business. A shorter summary of the...

byVeronika Tondon

November 29, 2021

5 Reasons Why Startups Need to Create a Crisis Communications Plan Now

A crisis can happen to any business at any time. While planning for a crisis may seem quite ironic, given that the very definition of the word is something that happens unexpectedly, it is incredibly...

byAmanda Triest

October 11, 2021

3 Unexpected Sources of Publicity for Your Startup

As a new entrepreneur, you might overlook valuable sources of publicity for your business in favor of aiming for big press logos. But winning press from major online outlets doesn’t always impact your bottom line,...

byDayana Mayfield

October 8, 2021

WJR Business Beat with Jeff Sloan: Mobile Advertising is Booming in 2021 (Episode 256)

On today's Business Beat, Jeff discusses the recent growth of mobile advertising, causing 66% of marketers to increase their ad budgets for mobile, according to Digital Information World. Tune in to the Business Beat, below,...

byStartupNation

July 9, 2021

Hit a Home Run Media Interview with These 11 Tips

Media coverage is a smart way to build exposure for your startup. A positive media interview about your business can help not only increase your visibility and build a solid reputation, but it also has...

byAmanda Triest

June 14, 2021

Use These 3 Media Coverage Tactics to Promote Your New Company and Boost Sales

You’ve worked hard to set up your new company. You came up with an idea, gave it a name, filled out legal form after legal form and designed your logo, website and other branding assets....

byEmma McKinstry

June 9, 2021

The 4 Key Steps to TikTok Success for Startup Brands

With over 680 million active users worldwide, TikTok has become a force to be reckoned with. It's offered in 155 countries, has the highest social media engagement rates per post, and nine out of 10...

byRaitis Purins

June 6, 2021

6 Mistakes Entrepreneurs Make When Vying for Media Coverage (and How to Fix Them)

Positive media coverage can be a very valuable asset for your company. To put it simply, it’s free advertising. However, garnering coverage can be a challenge if you aren’t making the right moves. StartupNation exclusive...

byAmanda Triest

June 2, 2021

5 Changes in Paid Advertising You Need to Know about Today

Any seasoned marketer will tell you the industry is always changing. In paid advertising, success depends in part on a marketer’s ability to adapt to today’s conditions. Generating billions of dollars in revenue each year,...

byAndrew Lowenbaum

June 1, 2021

6 Free and Low-Cost Resources to Help You Create and Execute a PR Plan

Developing and executing a public relations (PR) plan is one of the best things you can do for your startup. Public relations is too often left out of business plans, as its purpose is often...

byAmanda Triest

April 14, 2021

WJR Business Beat with Jeff Sloan: Study Shows That Small Businesses Are Making Bold Moves to Stay Relevant (Episode 209)

On this morning's Business Beat, Jeff shares findings from a recent Borrell Associates study, indicating that small businesses are making bold moves to stay relevant and capture market share. One third of local advertisers said...

byStartupNation

April 12, 2021

WJR Business Beat with Jeff Sloan: Study Shows Gains in Local Ad Sales for 2021 (Episode 198)

We've long been advocating for entrepreneurs to start an online business, and now it's time to take your advertising online, too! On this morning's WJR Business Beat, Jeff discusses trends and predictions in local ad...

byStartupNation

March 25, 2021

WJR Business Beat with Jeff Sloan: Google, Facebook and Amazon Attract Majority of All U.S. Ad Spend Last Year (Episode 196)

According to a provisional GroupM analysis just published by the Wall Street Journal, Google, Facebook and Amazon attracted the majority of all U.S. online ad spend in 2020. On this morning's WJR Business Beat, Jeff...

byStartupNation

March 23, 2021

How to Build a Press Kit for Your Startup

If you’re interested in garnering visibility for your business now, or in the future, you’ll want a press kit. Alternatively referred to as a media kit, press kits can be one of the most valuable...

byAmanda Triest

March 17, 2021