How to Use Earned Media Coverage to Drive Your Startup’s Sales
Do you believe PR doesn’t work? If so, you might be telling the wrong kinds of stories in the media. You might also be expecting your press coverage to do all the heavy lifting for...
3 Unexpected Sources of Publicity for Your Startup
As a new entrepreneur, you might overlook valuable sources of publicity for your business in favor of aiming for big press logos. But winning press from major online outlets doesn’t always impact your bottom line,...
Why a Service-Based Business is a Great Model for Young Entrepreneurs
Millennials and Gen Z are the perfect small business owners. They like to be independent, expect more lifestyle freedom than their parents, and have the digital chops to manage a business online. Forty percent of...