Dayana Mayfield

3 posts

Dayana Mayfield is a content marketing and digital PR expert who helps SaaS companies get more search traffic through team training in digital PR and content promotion. She started her freelance copywriting business in 2015, went full time in 2016, and hit six figures in 2018. In 2020, she started her second business, Pitch & Profit, to help more B2B companies learn how to get ROI from their digital publicity.

Why a Service-Based Business is a Great Model for Young Entrepreneurs

Millennials and Gen Z are the perfect small business owners. They like to be independent, expect more lifestyle freedom than their parents, and have the digital chops to manage a business online. Forty percent of...

byDayana Mayfield

September 26, 2022

How to Use Earned Media Coverage to Drive Your Startup’s Sales

Do you believe PR doesn’t work? If so, you might be telling the wrong kinds of stories in the media. You might also be expecting your press coverage to do all the heavy lifting for...

byDayana Mayfield

April 15, 2022

3 Unexpected Sources of Publicity for Your Startup

As a new entrepreneur, you might overlook valuable sources of publicity for your business in favor of aiming for big press logos. But winning press from major online outlets doesn’t always impact your bottom line,...

byDayana Mayfield

October 8, 2021