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Get More Sales
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5 Tips for Getting a Yes and Closing More Sales
An entrepreneur needs to have a well-rounded understanding and knowledge of all components involved in running a business, and being comfortable with sales is especially essential for small business growth. Sales are, quite literally, the thing that make or break your company, so it’s in your best interest to learn how to get more of...
How to Stay Top of Mind and Boost Referrals in Any Business
Referrals are the highest compliment to your business — but it takes work to get them. There’s a fine line between staying top of mind with referral sources and being pushy. Here’s how these relationship masters and advisors in The Oracles find this balance and win referrals. 1. Create content and meet right away We do our...
For a Better Pricing Strategy, Think Like Goldilocks
Being more profitable is the result of a successful campaign to cut costs and to pump up sales. But the real profit comes about through a pricing strategy that works. The most popular pricing strategy for startups and small businesses is to follow the lemmings and charge what everyone else charges or to calculate the...
How to Ensure Your Homepage Helps Your Business Reach Its Goals
If you want your online business to flourish, you need to ensure you get your website’s homepage right. This is because it will provide the first impression people get of your brand, and you’ll need it to be a good one. An excellent homepage will help your small business grow by facilitating the buyer’s journey,...
Underrated Marketing Techniques Your Business Should Be Using
There are some marketing techniques, like social media marketing or monetizing your website successfully, that just about every business is using. But there are also a lot of other underrated tactics that aren’t as widely used but that can still effectively increase your online visibility and grow your sales. In this article, we’re going to...
Business Growth 101: How To Scale Your Online Operation
E-commerce is a scary industry. Today’s technology dictates that small businesses are no longer simply competing with their brick-and-mortar rivals down the street -- they’re battling on a global scale. Of course, the strategies which you (the business owner) can deploy are nearly limitless and ever-evolving. All part of the fun, for sure. So, with...
How to Use Earned Media Coverage to Drive Your Startup’s Sales
Do you believe PR doesn’t work? If so, you might be telling the wrong kinds of stories in the media. You might also be expecting your press coverage to do all the heavy lifting for you. The truth is, you need to be very strategic about your earned media coverage and how you promote it....
Optimize Your Business Homepage to Increase Your Conversion Rate
Having a great homepage can help you build trust with your customers, provide an excellent first impression of your company and generally earn you more sales. When you first set up your website, it’s likely you put a lot of effort into getting your homepage right. But, it’s important that you continue to tweak and...
StartupNation Growth Hacks #8: Create Flash Sales to Generate Revenue Now
The eighth in a series. Flash sales are a great way to generate quick revenue while engaging and delighting your customers. Effective flash sales offer something highly desirable to your customers for a limited period of time and/or in limited quantity at an attractive discount. The fear of missing out combined with attractive pricing is a proven way to...
5 Ways Programmatic Advertising Can Benefit Your Brand
Programmatic advertising is the automated buying and selling of digital ads in real time. It can be used to access virtually any channel, such as desktop platforms, mobile platforms, connected TVs and more. The goal of programmatic advertising is to increase efficiency and transparency both to the advertiser and the ad publisher through real-time auctions...
How to Leverage Customer Insights to Drive New Customer Acquisition Strategy
At its core, leveraging customer insights lets your business look into the hearts and minds of current and potential buyers. Tapping into customer insights offers a way to take the pulse of your target audience, and if used properly, these insights can help smooth the customer journey, increase sales and can even open the door...
How SEO Can Help You Future-Proof Your Startup
If the pandemic taught us anything, it’s that entrepreneurs must be prepared to pivot. Success is never guaranteed, but there are steps you can take to increase your chances of longevity as an entrepreneur. In order to future-proof your business and remain relevant to your target audience, you must stay in tune with changing consumer...
Generate Sales by Leveraging Expertise on Quora
Quora is often thought of as a place to go for answers to pressing questions, but it can also be used as a powerful sales tool. Small businesses can leverage Quora to generate leads and sales by publishing content that is relevant to their target audience, participating in relevant discussions, and answering questions from potential...
User Experience and Funnel Drop-Offs: What You Should Know
Websites and online businesses are always trying to attract and retain users. Knowing how to improve customer experience and prevent funnel drop-offs is key to success online. Sales funnel drop-offs refer to the moment during the buying process where the user abandons the process on a website or app. They signal problems with the user...
StartupNation Growth Hacks #5: Employees as Ambassadors
The fifth in a series. We all know about the power of influencer marketing, but too many people miss the inherent opportunity of having their employees be their company's influencers. Engaging your employees as ambassadors goes beyond simply providing good customer service. An ambassador promotes the company, the owner and the product in authentic ways...
3 Steps to Pivot Your Business for the Long-Term During and After COVID-19
We’re past the initial pivot stories involving the pandemic, in which vodka makers turned to developing hand sanitizer, and clothing companies began producing face masks on the side. These were, of course, smart and applaudable pivots that helped companies survive while aiding the greater good. However, most of these were short-term adjustments. The long-term pivoting...
WJR Business Beat: Customer Experience Matters Most (Episode 373)
On today's Business Beat, Jeff Sloan explains the importance of providing a supreme customer experience. Tune in below to learn what consumers say that experience must have: Tune in to News/Talk 760 AM WJR weekday mornings at 7:11 a.m. for the WJR Business Beat. Listeners outside of the Detroit area can listen...
Customer Interviewing Techniques to Help Your Startup Thrive
Interviewing customers helps establish a target audience and learn important information about their buying habits and behaviors. However, you must know the proper techniques to get the most out of your conversations. That will help your startup business thrive. The value of customer interviews Customer interviews are valuable because the company that knows the customer...
5 Signs Your Startup Is Targeting the Wrong Audience and How to Solve It
No doubt creating a startup can be challenging by definition. It couldn’t be otherwise since startups aim to disrupt industry. But how do they find their place in it? Innovation is their ultimate weapon, launching a service or product that consumers need and no one has offered yet. There are two factors that differentiate startups...
How to Use AI to Successfully Build and Scale Your Retail Business
Starting a business is no easy task. The commitment and time sacrifice are significant, and the expenditure of capital combined with the stress of managing numerous tasks can be overwhelming. Growing your business can be equally as challenging. In addition to facing operational issues, you also need to take into consideration the management of additional...