JT Ripton

10 posts
JT Ripton is a freelance business and technology writer out of Tampa. He loves to write to inform, educate and provoke minds. Co-author Peter Scott is a journalist and editor who has been covering business, technology and lifestyle trends for more than 20 years.
content-marketing-jpg
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What Startups Need To Know About Content Marketing

Content marketing is more than just a way to attract visitors to your website. It also fuels social media, supports search engine optimization, and is a powerful lead-generation tool. However, you must protect your efforts...
email marketing
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Why Email Marketing Is Still Crucial

Not many people realize that email is way older than the Internet. The first-ever email was sent in 1971 by Ray Tomlinson, the man who put the “@” in emails. And now, nearly half a...
fishbone diagram
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How To Use a Fishbone Diagram To Resolve Startup Issues

Fishbone diagrams are tools used to help diagnose the cause of problems. They are also called cause-and-effect diagrams, fish disease, fish snap method, and Ishikawa diagrams. Additionally, these diagrams are typically used in the problem-solving...
chatbots
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6 Reasons Why Startups Should Use Chatbots

Delivering a positive customer experience should be a priority for every startup. With 50 percent of consumers switching brands because of poor service, you could risk your fledgling enterprise’s future if you overlook the quality...
livestreaming
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How Your Startup Can Benefit From Livestreaming

You’ve probably seen interactive broadcasting in your Facebook feed recently, those live videos created by friends and streamed directly to your news feed. Maybe you’ve come across Livestream’s Meevo, a $499 video camera built for...
Startup technology trends
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6 Startup Technology Trends For 2017

For many, the start of a new year means time to begin working on a resolution. For entrepreneurs, a new year represents something else: a time to look at startup technology trends and make adjustments to...