JT Ripton

10 posts

JT Ripton is a freelance business and technology writer out of Tampa. He loves to write to inform, educate and provoke minds. Co-author Peter Scott is a journalist and editor who has been covering business, technology and lifestyle trends for more than 20 years.

Why Having the Right Advisors When Launching a Startup is So Crucial

When startups don’t have the right advisors, they waste time, money, energy and human resources — but that’s not all. According to Svetlana Kamyshanskaya, a startup advisor with extensive connections in Silicon Valley and founder...

byJT Ripton

September 21, 2022

What Startups Need To Know About Content Marketing

Content marketing is more than just a way to attract visitors to your website. It also fuels social media, supports search engine optimization, and is a powerful lead-generation tool. However, you must protect your efforts...

byJT Ripton

September 16, 2022

How To Be Among the 1 Percent of Startups That Succeed

When you launch a startup, the odds are stacked against you. Statistics show that your chances of making it beyond the first year are only 1 in 10 regardless of your industry. So, how do...

byJT Ripton

July 20, 2022

Why Email Marketing Is Still Crucial

Not many people realize that email is way older than the Internet. The first-ever email was sent in 1971 by Ray Tomlinson, the man who put the “@” in emails. And now, nearly half a...

byJT Ripton

March 9, 2022

4 Ways to Promote Team Collaboration and Inspire Innovation Within Your Startup

What do all startups that drive growth by embracing strategic thinking, inspiring creativity and supporting talent have in common? Team collaboration. Market competition is thick. Startups that embrace inventiveness and creativity rise, and such innovation happens...

byJT Ripton

December 27, 2021

How To Use a Fishbone Diagram To Resolve Startup Issues

Fishbone diagrams are tools used to help diagnose the cause of problems. They are also called cause-and-effect diagrams, fish disease, fish snap method, and Ishikawa diagrams. Additionally, these diagrams are typically used in the problem-solving...

byJT Ripton

December 15, 2021

6 Reasons Why Startups Should Use Chatbots

Delivering a positive customer experience should be a priority for every startup. With 50 percent of consumers switching brands because of poor service, you could risk your fledgling enterprise’s future if you overlook the quality...

byJT Ripton

March 23, 2019

5 Reasons Why Your Startup Should Use a Customer Relationship Management Solution

Some entrepreneurs hold the notion that customer relationship management (CRM) solutions are like marble lobbies and corporate jets: fine for large enterprises, but unnecessary and expensive for startups and small companies. But how wrong they...

byJT Ripton

February 11, 2018

How Your Startup Can Benefit From Livestreaming

You’ve probably seen interactive broadcasting in your Facebook feed recently, those live videos created by friends and streamed directly to your news feed. Maybe you’ve come across Livestream’s Meevo, a $499 video camera built for...

byJT Ripton

January 5, 2018

6 Startup Technology Trends For 2017

For many, the start of a new year means time to begin working on a resolution. For entrepreneurs, a new year represents something else: a time to look at startup technology trends and make adjustments to...

byJT Ripton

January 14, 2017