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StartupNation Experts

110 posts
E&O insurance
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Your Technology Company Needs E&O Insurance: Here’s Why

Every business has unique risks that can seriously harm its operations if not properly addressed. As a business utilizing technology to produce and deliver products or services, it’s important to recognize and take precautions against risks that your commercial general liability (CGL) coverage doesn’t include. Technology professional liability coverage, also referred to as tech errors...
E&O insurance
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Why General Liability Insurance Isn’t Enough on its Own

General liability insurance is just that—general. While it provides coverage for a wide variety of potential losses, including claims for bodily injury, personal injury, advertising injury or property damage as a result of your products, premises or operations, if you’re sued for service errors, contract performance disputes or any other professional liability issues, general liability...
cyber insurance
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The Time Is Now to Ensure You Have the Right Cyber Insurance

Jeff Sloan discusses cyber insurance with Michael Spath and Kapnick Vice President Melissa Selke. Here are highlights from that conversation about why your small business needs to make cybersecurity protection a priority. Jeff Sloan, Founder & CEO of StartupNation: Welcome to this edition of Startup Nation. We're focused today on cyberinsurance. We've got Michael Spath,...
business grow
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Is Your New Business Ready to Grow? Take These 3 Steps First

If entrepreneurship were juggling, most companies would be one dropped ball away from the act falling apart. Why? Because entrepreneurs add elements into the mix without acknowledging the tipping point. Growing too fast is not about scalability; it's not good for business. Despite this grim reality, companies old and new routinely grapple with the consequences...
cyberattacks
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Why Cyberattacks Are on the Rise and What It Means For You

In a March 21, 2022, statement, President Joe Biden cautioned businesses in the private sector to harden their cyber defenses, reiterating earlier warnings related to potential cyberattacks against U.S. organizations by Russia as retaliation for recent economic sanctions. While there is no evidence of an imminent attack tied to the Russia-Ukraine crisis, Biden’s top cybersecurity...
cyber insurance
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Ransomware Is Biggest Threat to Small Business

Recent high-profile cyberattacks on large companies such as Colonial Pipeline, JBS Meats and Solar Winds have raised awareness of the growing threat of cyber risk, and may indicate to smaller business that they’re safe. After all, what criminal would go after a little guy when there are so much bigger fish to net? Turns out,...
Kapnick Insurance Group
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Kapnick Insurance: Family-Owned, Thriving and Evolving

On this episode of WJR's Business Biography, Jeff Sloan unpacks the history behind Kapnick Insurance, which is celebrating its 76th year in business. What was started out of necessity by Elmer Kapnick in 1946 after a spat with his father-in-law has grown to what is now a fourth-generation family-owned business founded on the fundamental values...
lifestyle brand
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Consumer Behavior in the New Normal: How to Better Serve Your Customers

Due to the pandemic, changes in consumer behavior have emerged across all areas of our lives. For example, more people are now shopping online than ever before: U.S. e-commerce sales grew 44% in 2020, and online spending represented 21.3% of total retail sales for the year, according to Digital Commerce 360.  Online sales are just...
Multigenerational Workforces
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How Understanding Multigenerational Workforces Can Make You a Better Leader

Today’s workforce spans five generations: traditionalists, baby boomers and Generations X, Y and Z. Each generation comprises distinctive communication styles, motivations and approaches to work. By understanding each generation’s unique needs and how to support those needs, employers can better adapt to current and emerging generations. Plus, catering to the needs of multigenerational workforces will...
programmatic advertising
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5 Ways Programmatic Advertising Can Benefit Your Brand

Programmatic advertising is the automated buying and selling of digital ads in real time. It can be used to access virtually any channel, such as desktop platforms, mobile platforms, connected TVs and more. The goal of programmatic advertising is to increase efficiency and transparency both to the advertiser and the ad publisher through real-time auctions...
SEO
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How SEO Can Help You Future-Proof Your Startup

If the pandemic taught us anything, it’s that entrepreneurs must be prepared to pivot. Success is never guaranteed, but there are steps you can take to increase your chances of longevity as an entrepreneur. In order to future-proof your business and remain relevant to your target audience, you must stay in tune with changing consumer...
recruiting
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Recruiting: A Step-by-Step Guide to Finding Your Best Candidates

Recruiting the right people is crucial to the success of any company. It goes without saying that hiring is one of the most important decisions you’ll make. Think strategically from start to finish with this recruitment plan. Job posting First things first, determine the qualities you most want to see in a candidate and the...
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Professional Employer Organizations: 4 Reasons You Need One

With endless tasks popping up on any average day, entrepreneurial company leaders simply don't have time to do everything. That's why a professional employer organization, or PEO, may help you grow and stay complaint as you grow. A PEO is an outsourcing firm that provides comprehensive human resource and compliance  services to small- and medium-sized...
digital ads
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5 Reasons Your Digital Ads Aren’t Performing

So, you’re having a hard time figuring out why your digital ads aren’t performing as you expect them to. Despite all the time and effort you’ve put into them, nothing seems to be going in the right direction. Why is that? Our best guess is you’re probably doing something wrong. There’s no need to worry,...
remote work compliance
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Tips to Help Employers Resolve Remote Work Compliance Challenges

Remote workplaces have offered employees many benefits and revolutionized the way businesses operate. However, there are still many challenges employers face, especially when it comes to compliance in a remote space. The lack of face time with your employees can cause significant concern for company protection, restrictions and limitations on employee coverage and maintaining compliance...
web design elements
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6 Essential Web Design Elements to Boost Your Website’s Conversions

As a business owner, the primary goal of your website is to convert visitors — whether the conversion is an email subscription, a lead for email newsletter subscription or a purchase. After all, what’s the point of driving traffic to your website if users don’t really engage with your content and convert? Yet so many...
StartupNation Radio feature
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StartupNation Radio with Shay Berman on Building a Business From Scratch

On this week’s episode of StartupNation Radio, Jeff Sloan talks with Digital Resource’s Shay Berman about how he built his company from the ground up and the importance of hiring the right people. Tune in to the StartupNation Radio show with Berman to learn about his journey: Shay Berman, the founder and president of Digital...
track your marketing
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How to Track Your Marketing Efforts

There’s this saying that goes, “You can’t manage what you don’t measure,” and this especially holds true to your marketing efforts. Failing to track and assess your efforts will only lead you to waste your time and dollars for nothing. It’s no question that you need to have a powerful marketing strategy to succeed. However,...