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How To
377 posts
How-to guides for all things entrepreneurship.
How To Make Your Startup Bankable
You’ve probably heard it countless times: “If you fail to plan, you plan to fail.” While it’s always a great idea to think about your long-term personal goals, this adage is even more applicable if you’re venturing into entrepreneurship. Smart planning can go a long way in making your startup bankable. The U.S. Bureau of...
How to Build a Better Brand Through Content Curation
As an entrepreneur, you’re always on the lookout for ways to bring more organic traffic to your website. We’re constantly told that “content is key,” but there are plenty of misconceptions out there regarding the best approaches to content curation and marketing, and how search engine algorithms (such as Google’s) give preference to one type...
The Importance Of SEO In Digital Marketing
Here's a redundant, yet powerful fact: Your customers search online before making any purchase decisions. Whether it's a question, a product comparison, reviews about something specific or to test the market to see what all is available, customers turn to search engines for information and product awareness. Therefore, as a digital marketer or an entrepreneur,...
Employee Experience: Culture, Involvement and Career Development
Businesses focusing on customer experience is a given. After all, no business will thrive, or even succeed, without the support of the market it seeks to capture. But ensuring customers remain happy with your products and services is not the be-all and end-all of effective business management. Or at least it should not be. An...
How to Build a Better Startup with Responsible Artificial Intelligence
Startups are quick to announce that they use artificial intelligence (AI) technology to provide better results for their clients, streamline workflows, create products more efficiently, and offer software solutions far beyond those of their competitors. But while AI can provide tangible benefits to help you automate and grow your startup, you need to use it...
Simple Hacks to Enhance the SEO of Your Website
SEO can be a revenue goldmine, but as fruitful as it can be, it is not an easy undertaking. SEO requires consistency and a multidirectional approach. While most companies are investing the time and effort to get their SEO game right, most of them are not yielding the desired results. As per an Ahrefs study,...
What Quality Content Means to Google
Many digital marketers, bloggers and webmasters often ask themselves: What is quality content and how do you make it? To answer such questions, you can’t just talk about content marketing. You need to go deeper than that. You need to understand what quality content means in the eyes of Google. Why’s that? Well, Google loves...
How to Make the Most of Small Business Saturday
Think the only November shopping holiday your business needs to plan for is Black Friday? Think again: Small Business Saturday, the Saturday after Thanksgiving, has grown incredibly over the past 10 years since its inception. The shopping holiday has helped local small businesses and entrepreneurs garner attention in their communities and drive sales before the...
9 Ways Small Businesses Can Effectively Use Chatbots
To help you understand the effectiveness and use of chatbots, we asked business professionals for their best insights. From qualifying leads to supporting online customer service, there are several ways to effectively utilize chatbots for your small business. Think of chatbots as assistants The best way is to not think of them as chatbots at...
How to Create a Culture of Integrity with a Remote Team
Today, nearly 50 percent of the American workforce does their job from outside the office. It’s a trend that’s mostly positive: those who work remotely report higher job satisfaction, less stress and better work-life balance. According to numerous studies, they’re also more productive. However, there’s one element of business that remote work makes more difficult,...
How to Get Out of Day-to-Day Operations and Into Leadership
When you start a business, you have a vision of what you want running your company to be like. While every founder is different, most entrepreneurs envision customers who love their product or service so much that they see it as the best (or only!) option in the market. Years after they start their business,...
Make a Splash With Your Startup on Small Business Saturday (and Beyond)
If you just started a business, you might be looking for ways to get your name out in your community. Why not do that on a national shopping day devoted to small businesses—aka Small Business Saturday (SBS)? Small Business Saturday is part of the post-Thanksgiving weekend that kicks off the holiday shopping season. Businesses nationwide...
Here’s How Effective Managers Can Encourage and Facilitate Employee Feedback
Leadership should be a two-way street, but managers in U.S. organizations are falling behind. According to a 2019 study, 83 percent of workers would like their managers to ask for employee feedback more often. You’re in a management role for a reason. But that doesn’t mean that your teams can’t contribute effective ideas. A key...
Ask the Experts on StartupNation Radio: Shay Berman Share Tips on Crafting a Holiday Marketing Plan
On this week's episode of StartupNation Radio, Jeff Sloan speaks with Digital Resource founder and president Shay Berman about creating a razzle-dazzle holiday marketing strategy, including timing, the value of text messaging, and promotion and discounting decisions. . Tune in to the StartupNation Radio show with Shay Berman below: Shay Berman, the founder and...
What is Product-Market Fit? How to Leverage Customer Development to Move Your Business Forward
So, you've got a startup idea. The first major challenge you'll need to overcome is achieving product-market fit. So why do so many entrepreneurs leave this up to chance? Creating a product that solves a real problem starts even before you launch your business. This is the process of customer development; and too few entrepreneurs...
To Grow Your Company, Prioritize Productivity Over Being ‘Busy’
Recent events have caused major shifts in how we work. Now, more than ever, businesses are rethinking what it means to be productive. Gone are the days where working more hours was the key to success. Instead, if you want your business to grow, you need to prioritize productivity over hours worked. Here are five...
TechBytes: The Art of Turning Your Hobbies into Hustles (Episode 1)
Welcome to the premiere episode of TechBytes, a new podcast series by StartupNation and Dell Technologies! When you run a growing business, Dell Technologies is here to help with the right tech solutions. With more than 30 years of experience helping small businesses succeed, we offer technology advice that you can trust! Join us and...
Doing the Data Dance: Why Data Protection is Paramount to Your Business
You are setting up your business and have a million problems to worry about. Languishing toward the bottom of your painfully long to-do list are the words "privacy policy for website." You plan to find a precedent online at some point and use that for now. After all, nobody actually reads privacy policies, right? Data...
10 Actionable Steps to Automate Your Content Marketing Workflow
Being a marketer in today’s digitally dependent world without using automation tools is just like starting a business without intending to scale it. Statistics show that half of the companies in the marketing field alone are now using marketing automation and 58% of the B2B companies are thinking of using it in today’s digital world....
5 Tips to Turn a Costly Mistake into Future Gains
Making mistakes when starting a business is inevitable, but for some young entrepreneurs it’s enough to crush their dreams of ever starting a business again. The mistakes, failures and wrong turns in the world of business can be costly, but the cost doesn’t have to be worthless. Smart entrepreneurs take these costly mistakes, learn from...