Browsing Tag
How To
353 posts
How-to guides for all things entrepreneurship.
2021 Marketing Trends to Grow Your Business
When it comes to marketing your small business, there are many different avenues you can take. To help…
5 Ways Remarketing Can Boost Your Company’s Bottom Line
We’ve all had customers who browsed our site and added items to their cart — then left without…
WJR Business Beat with Jeff Sloan: Information Regarding Angel Investing (Episode 284)
On today’s Business Beat, Jeff speaks with Marcia Dawood, chair of the Angel Capital Association Board of Directors,…
WJR Business Beat with Jeff Sloan: BNPL is Changing Consumer Purchasing Behavior at Lightning Speed (Episode 282)
On today’s Business Beat, Jeff discusses an increasingly common option for online purchases, known as BNPL, or Buy…
How to Leverage Your Full-Time Job to Fund Your Entrepreneurial Dreams
When I accepted a position at a software development company after college, I was clear with them from…
A Summer Of Storms In Michigan Has Made Business Income Interruption Insurance A Must
In early August, on one particular Wednesday, thunderstorms raged through southeast Michigan for hours – I remember well…
How to Monitor Your Remote Employees and Successfully Stay Compliant in 2021
One of the challenges employers are facing as employees continue to work remotely or begin to transition back…
WJR Business Beat with Jeff Sloan: Time To Take TikTok Seriously For Your Small Business Marketing (Episode 278)
On today’s Business Beat, Jeff discusses TikTok’s growing role in the digital marketing world, and why small businesses…
How to Identify and Offset Risk to Build a Business That Lasts
The following is excerpted from “Rogue Waves: Future-Proof Your Business to Survive and Profit from Radical Change” by…
How to Boost Your Startup’s Profitability with This Old Improv Trick
Where does revenue come from? And how can we make more of it? When you’re building a business,…
7 Steps to Turn an Idea Into a Successful Business
As Albert Einstein once said, “In the midst of every crisis lies great opportunity.” In the business world,…
How Local Search Marketing Can Generate a Surge in Offline Sales
Today, more customers are online than ever before and they’re taking the digital approach in finding what they…
How to Scale a Business Successfully in 4 Simple Steps
As a new founder at the beginning of your entrepreneurial journey, you have many tasks at hand and…
4 Tips on How to Identify and Attract Your Ideal Customer
One of the keys to successfully scaling a business is being able to find and identify your ideal…
This Franchisee Shares How to Survive and Thrive During Tough Times
The year 2020 will always be synonymous with words like “tragic,” “traumatic” and “tough.” For Mosquito Authority® franchise…
How to Plan Successful In-Person Events in a Post-Pandemic Landscape
The pandemic changed how people interact with one another, but it could not squash the need for in-person…
How to Use Facebook Marketing to Promote Your New Business and Engage Customers
It is common knowledge that Facebook is a marketing powerhouse for virtually all types of companies. In order…
Want to Start a Lower-Risk Business? Become a Franchisee
The day I became a franchisor, the ceiling collapsed. Literally. I was at Kidville headquarters in New York…
How to Establish Yourself as a Thought Leader in Your Industry
When asked “who are you?” you might answer the question by saying “I’m a business owner” and sharing…
Learn How to Run a Successful Franchise on StartupNation Radio
On today’s franchise-themed episode of StartupNation Radio, Jeff is joined by co-host Chris McCuiston of Goldfish Swim School…