John Rampton

37 posts

John Rampton is an entrepreneur, investor, online marketing guru and startup enthusiast. He is founder of payments company Due.com, and was recently named number three on "Top 50 Online Influencers in the World" by Entrepreneur magazine, as well as a blogging expert by Forbes. John currently advises several companies in the bay area. He enjoys helping people and is always online to chat @johnrampton.

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7 Cost-Efficient Benefits to Enhance Job Satisfaction at Your Startup

As a startup, your business likely lacks the financial means of well-established organizations. This stark reality can make you feel like you can’t compete when it comes to offering the perks that coveted talent is...

byJohn Rampton

February 23, 2024

SEO and 3 Other Reasons to Prioritize Content Early On

Making an impressive splash is important when you’re launching a company. One strategy to get noticed faster is to prioritize content during your business’s startup stages. Content allows you to connect with consumers, introduce your...

byJohn Rampton

January 4, 2024

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How Your Startup Can Leverage UCG to Grow Your Audience

Connecting with an audience is something businesses must do to stay in the game. But it’s even more imperative if your company’s in its early stages. It’s time to prove your business plan has enough...

byJohn Rampton

October 18, 2023

5 Ways You Can Still Find Funding for Your Startup in this Economy

Coming up with an ingenious business idea is great, but having the money to fund it is even better. With enough cash, you know you have a fighting chance to make your entrepreneurial dreams come...

byJohn Rampton

August 3, 2023

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3 Ways TikTok Trends Can Benefit Your Startup

With 672 million app store hits, TikTok was 2022’s most downloaded social media platform. And while the average TikTok user spends around 95 minutes a day on the app, only 18% of marketers use it....

byJohn Rampton

July 10, 2023

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How to Empower Employees to Be Decision Makers

The road to business success is paved not just with smart processes and great equipment but with empowered employees. When you give workers the autonomy to make decisions without asking permission first, you do them...

byJohn Rampton

March 28, 2023

4 Types of Companies to Help You Manage Your Metrics

Everyone has been trying to find new ways to track metrics and monitor data. After all, the more use you can get out of your data, the easier it is to make decisions, grow bigger,...

byJohn Rampton

February 28, 2023

Two men working on code on their computers.

How AI and Machine Learning Can Boost Business Efficiency

Efficiency. It’s the goal of every modern business from the newly minted startup to the legacy enterprise. Yet becoming a well-oiled machine can be tough. Leveraging tools that use artificial intelligence (AI) and machine learning...

byJohn Rampton

February 9, 2023

Focused man writing in accountant book, checking finances.

4 Ways to Recapture Lost Revenue

Lost revenue. It’s a reality for all businesses. Even if your company had a banner year, you inevitably experienced some type of financial loss. However, you can reduce those losses by putting revenue recapture strategies...

byJohn Rampton

January 9, 2023

7 Marketing Trends Startups Should Keep Their Eye on in 2023

So much is happening as we head toward 2023. Inflation keeps rising. Supply chains are better, but still unpredictable. And everywhere you look, you see the “Recession or no recession?” debate playing out between experts....

byJohn Rampton

November 21, 2022

Small Business Sales - Build Your Business Without Relying on Price

Start Lean, Stay Lean: 4 Ways to Shape Up Your Operation

As a startup founder, you have a lot of dreams to accomplish on a limited budget. One way to make sure you accomplish your goals is by focusing on efficiency right away. You can start...

byJohn Rampton

November 7, 2022

4 Major Obstacles Every Entrepreneur Must Overcome

With very few exceptions, the road to successful entrepreneurship has never been without its obstacles. Even during the best of times, blazing new ground in the business world has always been risky. After all, if...

byJohn Rampton

October 25, 2022

5 Tips to Hold on to High-Performing Employees

Even before the pandemic, employers complained of labor shortages. Now, they’re experiencing an even tougher time finding and retaining high performers. How challenging is the marketplace for businesses looking to fill seats with talented professionals?...

byJohn Rampton

September 28, 2022

15 Books That Every Entrepreneur Should Read

The dog days of summer are here, which means prime reading time. While the warmer weather continues to beckon us outdoors, it feels as though there is more time to hit the books. Aspiring entrepreneurs...

byJohn Rampton

September 7, 2022