John Rampton

14 posts
John Rampton is an entrepreneur, investor, online marketing guru and startup enthusiast. He is founder of payments company Due.com, and was recently named number three on "Top 50 Online Influencers in the World" by Entrepreneur magazine, as well as a blogging expert by Forbes. John currently advises several companies in the bay area. He enjoys helping people and is always online to chat @johnrampton.
NFTs
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NFTs: Why They Matter to Small Businesses

Standing out as a startup or small business just got tougher. You can thank an upsurge in entrepreneurial activity ostensibly spurred by the pandemic. The U.S. Census Bureau’s business formation data shows that more than four million people became founders in 2020 alone. That’s a record number of launches in a 12-month span—and all the...
gig economy
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How COVID-19 Has Impacted the Gig Economy (and How Freelancers Can Pivot)

It’s hard to see any area of work and life that has been left untouched by COVID-19. This unprecedented pandemic has impacted industries and businesses of all sizes, and that includes the gig economy. In March, media like The New York Times predicted the erosion of the gig economy. However, many months later, the reality...
team
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8 Ways to Inspire a Virtual Team

Thanks to technology, the traditional workplace has become a relic of the past. We no longer need to hire qualified individuals who are in the proximity of our business. We can now tap into a global talent pool to hire the best person available for the job. The downside? Working with remote workers can be...
books
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15 Books That Every Entrepreneur Should Read During the Pandemic

The dog days of summer are here, which means prime reading time. While the warmer weather continues to beckon us outdoors (while still practicing social distancing, of course) and most of us find ourselves with a bit more free time due to the pandemic, it feels as though there is more time to hit the...
mistakes
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7 Mistakes New E-Commerce Startups Make and How to Avoid Them

As a serial entrepreneur, business advisor and mentor, I’ve seen many e-commerce success stories. But, I’ve also seen some horrible e-commerce startup mistakes that have cost their founders time and money. If there was anything I could do to help more of these startup founders, it would be to offer advice on how to avoid...
startup team connected
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8 Tips to Keep Your Startup Team Connected During COVID-19

For my startups, the majority of my team members have always worked remotely. When the announcement came to shelter-in-place due to COVID-19, there wasn’t much we changed about our work environment. However, I did recognize that my team members now may have had their spouses, children and other family members home alongside them. Here’s what...
Gen Z
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3 Reasons Gen Z is Transforming Entrepreneurship

Gen Z is the latest generation to appear on the scene. Articles note how this group is changing retail and the workplace through their unique perspective. As an entrepreneur and a millennial, I have been keenly interested in this next generation. During the past year, I’ve been mentoring many through internships and volunteer work.  Now,...
profitable
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7 Steps to Turn Your Great Idea Into a Profitable Business

The world can always use more great ideas that foster changes and improve lives. But, what would be even better is if those ideas were turned into profitable businesses that provided a product or service for the benefit of others while helping the founder realize his or her dream. To do so requires knowing the...
business books
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Read These 10 Business Books to Be a Better Entrepreneur in the Year Ahead

There's no time like the present to create a better version of yourself and your business. To do so, look for guidance from those entrepreneurs who have been through it and have the knowledge and experience to generate success. A good place to start is with the latest business books directed at entrepreneurs. Your first...
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The Pros and Cons of Strategizing Content Distribution with Programmatic Ads

It may be increasingly challenging to know where to distribute your content in order to get the most attention from your target audience. One recent approach has been to use digital marketing tools to strategize content distribution with programmatic ads. While this offers some advantages, there are also some words of caution to consider should you...
cryptocurrency
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10 Ways to Grow Your Business Using Cryptocurrency Apps and the Bitcoin Ecosystem

The Internet of Things (IoT) is the current focus for many entrepreneurs and small business owners. However, the Internet of Money, a.k.a. cryptocurrency and the bitcoin ecosystem, is steadily gaining interest among companies that see it as a way to grow their businesses. Your business can benefit from the increased interest in cryptocurrency due to social...
Social finance loans
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Social Finance and Retirement Account Loans

The world of finance for entrepreneurs and startups has gradually been changing since the last recession with alternative lending platforms and programs that illustrate the potential beyond the traditional funding sources. Now that new government regulations are recognizing the economic benefits that the startup boom is bringing, there is more space for new ways to get...