How to Prepare Your Startup to Be Ready for Anything
You may have already overcome one of the biggest challenges of starting a new business. You formulated an idea and got it off the ground. But now comes the even harder part — seeing it...
How Your Startup Can Leverage UCG to Grow Your Audience
Connecting with an audience is something businesses must do to stay in the game. But it’s even more imperative if your company’s in its early stages. It’s time to prove your business plan has enough...
Exploring How Rebranding Can Revitalize Your Business
Like forgotten food in the back of your pantry, sometimes brands can grow stale. You may need to get with the times or overcome negative publicity. Alternatively, your company could be expanding into new markets...
5 Ways You Can Still Find Funding for Your Startup in this Economy
Coming up with an ingenious business idea is great, but having the money to fund it is even better. With enough cash, you know you have a fighting chance to make your entrepreneurial dreams come...
3 Ways TikTok Trends Can Benefit Your Startup
With 672 million app store hits, TikTok was 2022’s most downloaded social media platform. And while the average TikTok user spends around 95 minutes a day on the app, only 18% of marketers use it....
The Evolving Role of Social Media in a Marketing Play
When a new form of media emerges, it’s a sure bet marketers will find ways to use it to their advantage. The first newspaper ad ran in 1704, and free broadcast television likely wouldn’t have...
How Your Startup Can Cut Costs Without Shooting Yourself in the Foot
It’s one thing to bootstrap your business. It’s another thing to spend too little on core operations. That’s a mistake plenty of entrepreneurs make. Rather than being tactical and selective, they cut corners across every...
How Remote Work is Continuing to Change Business Operations in 2023
Plenty of businesses made the switch to remote operations in the spring and summer of 2020. Though some have brought most or all of their workers back to the office, others haven’t. A 2022 Gallup...
How to Empower Employees to Be Decision Makers
The road to business success is paved not just with smart processes and great equipment but with empowered employees. When you give workers the autonomy to make decisions without asking permission first, you do them...
4 Types of Companies to Help You Manage Your Metrics
Everyone has been trying to find new ways to track metrics and monitor data. After all, the more use you can get out of your data, the easier it is to make decisions, grow bigger,...
How AI and Machine Learning Can Boost Business Efficiency
Efficiency. It’s the goal of every modern business from the newly minted startup to the legacy enterprise. Yet becoming a well-oiled machine can be tough. Leveraging tools that use artificial intelligence (AI) and machine learning...
4 Ways to Recapture Lost Revenue
Lost revenue. It’s a reality for all businesses. Even if your company had a banner year, you inevitably experienced some type of financial loss. However, you can reduce those losses by putting revenue recapture strategies...
7 Marketing Trends Startups Should Keep Their Eye on in 2023
So much is happening as we head toward 2023. Inflation keeps rising. Supply chains are better, but still unpredictable. And everywhere you look, you see the “Recession or no recession?” debate playing out between experts....
Start Lean, Stay Lean: 4 Ways to Shape Up Your Operation
As a startup founder, you have a lot of dreams to accomplish on a limited budget. One way to make sure you accomplish your goals is by focusing on efficiency right away. You can start...
4 Major Obstacles Every Entrepreneur Must Overcome
With very few exceptions, the road to successful entrepreneurship has never been without its obstacles. Even during the best of times, blazing new ground in the business world has always been risky. After all, if...
5 Tips to Hold on to High-Performing Employees
Even before the pandemic, employers complained of labor shortages. Now, they’re experiencing an even tougher time finding and retaining high performers. How challenging is the marketplace for businesses looking to fill seats with talented professionals?...
15 Books That Every Entrepreneur Should Read
The dog days of summer are here, which means prime reading time. While the warmer weather continues to beckon us outdoors, it feels as though there is more time to hit the books. Aspiring entrepreneurs...
How Small Businesses Can Navigate the Elimination of Third-Party Cookies
Businesses need customers to stay competitive. To get those customers, most companies engage in digital marketing. However, one major type of digital marketing tool looks like it’s going away—the third-party cookie. And marketers who rely...
How Influencers Can Maximize Their Business Partnerships
You can hardly open up a newspaper, magazine or web browser this summer and come away not worrying about our shared future. We’re currently in a bear market, and the leading economic indicators look pretty...
The Role of a Recruiter and HR in Small Business
You’ve launched your business and it’s humming along. Like most entrepreneurs, you wear plenty of hats, including chief human resources (HR) and recruitment officer. Here’s the problem, though: You can’t handle all your employee-related responsibilities...