Browsing Tag

Branding and Marketing

593 posts

Learn the ins-and-outs of branding and marketing for your new business.

NFTs
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NFTs: Why They Matter to Small Businesses

Standing out as a startup or small business just got tougher. You can thank an upsurge in entrepreneurial activity ostensibly spurred by the pandemic. The U.S. Census Bureau’s business formation data shows that more than four million people became founders in 2020 alone. That’s a record number of launches in a 12-month span—and all the...
goals
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5 Actionable Goals for Your Startup to Set and Achieve

While the pandemic has created numerous obstacles for entrepreneurs, some of the best and most inventive ideas have been born out of adverse circumstances. January is the perfect time to re-evaluate what worked and what didn’t work over the course of the past 12 months in order to set new intentions for your business. Whether...
social media
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Why Your Startup Needs an Active Social Media Presence

The last several years have changed marketing as we know it. Technology is rapidly changing, and it has made social media platforms more prevalent than ever. With more than 3.8 billion social media users worldwide, it is crucial for startups in every industry to create a noteworthy online presence of their own. StartupNation exclusive discounts...
physical products
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Every Business Should Offer Physical Products. Here’s Why

In an effort to increase revenue and balance cash flow, many service businesses are now attempting to mix products with their services. Customers for services ranging from personal trainers to web designers are big on the personalization and convenience factors. Hybrid solutions—products and services combined into original offerings—can help your business attract new customers and...
gig economy
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How COVID-19 Has Impacted the Gig Economy (and How Freelancers Can Pivot)

It’s hard to see any area of work and life that has been left untouched by COVID-19. This unprecedented pandemic has impacted industries and businesses of all sizes, and that includes the gig economy. In March, media like The New York Times predicted the erosion of the gig economy. However, many months later, the reality...
social media posts
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7 Simple Reasons Your Social Posts Are Falling Flat

Each year, social media becomes more and more popular. While the platforms may change, the power that social has to grow your business remains steadfast. Let’s face it, if you’re not on social media, your business is most likely not even close to reaching its maximum potential. Social media has a catch though. You can’t...
track your marketing
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How to Track Your Marketing Efforts

There’s this saying that goes, “You can’t manage what you don’t measure,” and this especially holds true to your marketing efforts. Failing to track and assess your efforts will only lead you to waste your time and dollars for nothing. It’s no question that you need to have a powerful marketing strategy to succeed. However,...
brand activism
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How Brand Activism Can Influence Business Performance

It's difficult to read the morning news while sipping your freshly brewed cup of coffee without hearing about one horror story after another. While this might be upsetting, a lovely and uplifting byproduct of all this criticism is that it inspires many to become activists. People also want to see companies take a position and...
solopreneur
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10 Marketing Tips to Help You Thrive as a Solopreneur

If you’re feeling alone trying to create a one-person work environment, rest assured there are others like you out there. Out of the 30 million American small business owners, 81% are solopreneurs! This term includes individuals like yourself, determined to thrive on your own, workwise. Being a solopreneur comes with the privilege of working on...
building a brand
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How to Build a Brand for the Modern Consumer

There’s no denying that a loved brand is one of the most valuable assets of a company. As a small business, you may constantly find yourself competing against big brands with loyal customers and marketing budgets that never seem to run out. You might wonder, is it even possible to beat them, let alone be...
marketing trends
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Add These Trends to Your Marketing Plan This Year

There’s no better time than now to map out a solid marketing plan for 2022. The COVID-19 outbreak has left a significant impact on marketing in 2020 and 2021. Consumers are no longer buying the way they used to, leaving brands with no choice but to change their sales and marketing tactics. While the pandemic...
marketing automation
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Automate Your Marketing Process With These 12 Easy-to-Use Tools

Marketing automation is all about optimizing your campaigns to reap all the benefits of digital marketing. Investment for marketing automation technology is getting more sophisticated, projecting an increase of $25 billion by 2023. This staggering growth has been consistent since 2017 at an annual rate of 14%. This article will reveal 12 great tools that will easily...
launching your first business product
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How to Successfully Launch Your First Business Product

You have one of the best ideas ever. You may even have a prototype and be ready to go into production, but what are the first steps you need to take to successfully launch your first business product? How can you make sure the world knows just how helpful and fabulous your creation is? Businesses...
direct mail
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5 Reasons to Consider Using Direct Mail to Grow Your Business in 2022

In thinking about different advertising mechanisms that you could use to promote your business, most business owners think about the digital options – social media advertising, electronic billboards and native online advertising on websites frequented by your target audience. While digital advertising certainly has its place in your marketing mix, direct mail is one form...
StartupNation Radio feature
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Ask the Experts on StartupNation: Shay Berman on How to Create Awareness

On this week's episode of StartupNation Radio, Jeff Sloan talks with Digital Resource's Shay Berman about how to create awareness that will translate into conversions for your business. Tune in to the StartupNation Radio show with Berman to learn about digital marketing:   Shay Berman, the founder and president of Digital Resource, a digital marketing...
marketing strategies
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5 Quick Wins for Small Businesses During the Holidays

  As businesses of all sizes approach the end of the year, retailers are pushing hard to grasp their customer’s attention with effective holiday marketing campaigns and hit their end-of-the-year targets. This year is no exception, presenting a huge opportunity for retailers. In the U.S. alone, retail sales are expected to reach $859 billion toward...
public art
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4 Ways Supporting Corporate and Public Art Benefits Startups

From celebrating local history to encouraging visitors, art can have a profoundly positive impact on our public and corporate spaces. For startups wishing to build their brand and cement their place in the local community, employing the skills of artists and supporting public art projects can be an excellent means of doing so. While art...
digital tools
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13 Digital Tools Every New Business Needs

Modern startups run on digital tools. From communicating with customers, collaborating internally or protecting their assets, entrepreneurs should know that there’s a digital platform or service for everything. The truth is, those that don’t embrace technology risk being left behind, especially during the COVID-19 pandemic. In order to stay afloat, entrepreneurs must start off strong...
lifestyle brand
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How to Create a Successful Lifestyle Brand

You’ve developed a great line of products or services. Now what? There are plenty of sales-focused businesses out there where this is the end of the story: have stuff, sell stuff, make money. Some entrepreneurs, however, crave something deeper. They are setting out to make a real impact on their customers, and even on the...