How I Got 300,000 LinkedIn Followers — And the Secrets Every Founder Should Steal
When I entered the workforce, I didn’t expect tech to be an industry that would value my journalism…
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Branding and Marketing
651 posts
How to Diversify Revenue Streams for Your Business
Do you want to learn how to diversify your revenue streams so you can take your business to…
6 Things All Entrepreneurs Should Do in November
With the 4th quarter well underway (how did that happen already?), entrepreneurs are turning their thoughts to the…
Customer Interviewing Techniques to Help Your Startup Thrive
A key step for any successful new business is to identify a startup’s target market—also known as the…
12 Unique Ideas For Memorable Sales Pitches
So, how do you make your sales pitches effective and memorable? Some ideas include focusing on benefits, telling…
Learn How to Start and Build a Successful Lifestyle Brand
You’ve developed a great line of products or services. Now what? How do you turn everything up a…
The Importance Of SEO In Digital Marketing
Businesses that want to get discovered by potential customers have various options at their disposal, but one of…
How to Build a Brand for the Modern Consumer
Think about the companies that come to your mind when someone asks you what brands you like. Ask…
What Is a Social Media Target Audience, and How Do You Find It?
Social media marketing is a key aspect of a wider digital marketing approach and can be a meaningful…
21 Ways to Grow Your New Business Online
If you’re not growing your business online in the current climate, you will likely leave a lot of…
10 Low-Cost Tools to Get Started with Influencer Marketing
Influencer marketing has become part of the fabric of digital marketing in less than a decade. According to…
5 Tips To Ensure Consistent E-Commerce Store Growth
E-commerce is growing at an exceptional rate. The industry amounted to an incredible $6.5 trillion in value globally…
How to Start a Loyalty Program in 5 Easy Steps
One of the best ways to grow your startup business it to create a loyalty program. Rewards programs…
The Importance of Authority Link Building for Startups and SEO
Building the authority of a website to perform well in Google search is an important aspect of a…
How to Use Snapchat to Boost Your Sales
The parent company of Snapchat has gone through a rough stretch of late, with shares of plunged plunging…
Underrated Marketing Techniques Your Business Should Be Using
There is no doubt that the use of text messaging has grown significantly in the last few years.…
4 Elements of an Effective Seasonal Marketing Campaign
The holiday season is an interesting time to observe marketing trends within any industry. On the one hand,…
5 Frightening Causes of Small Business Failure
This time of year, ghosts and ghouls aren’t the only things that should be sending chills down your…
How to Make Passive Income with an Online Dropshipping Store
After my husband passed away unexpectedly in 2006, I decided to launch a side hustle to help me…
PROMPT: How ChatGPT Might Help You with Clients … and Even Life in General
When we got word about a new book called PROMPT that explores — and employs — ChatGPT, our…