Browsing Tag
Branding and Marketing
564 posts
Learn the ins-and-outs of branding and marketing for your new business.
6 Types of TikTok Content That Will Help Your Startup’s Videos Go Viral
Juggling tasks is key for entrepreneurs, especially when it comes to selecting priority marketing channels. For many new…
Intent Marketing: Why It Matters to Your Business
Marketers can no longer rely on demographics alone when it comes to reaching their audience. Why? Simple. Demographics…
The Most Effective Ways to Optimize Your Blog Content for Conversions
When thinking about conversions and conversion rate optimization, we often contemplate product and service pages. After all, they…
How to Excel at Organic Promotion
Whether you are just starting a business or you’ve been an entrepreneur for a long time, and your…
Questions to Ask When Hiring a Marketing Agency
Nearly 84% of B2Bs and 62% of B2Cs outsource at least one part of their marketing. This shows…
Social Media Marketing: How It Could Hurt Your Business
The following is excerpted from “Lies, Damn Lies, and Marketing: Separate Fact From Fiction and Drive Growth” by Atul…
3 Unexpected Sources of Publicity for Your Startup
As a new entrepreneur, you might overlook valuable sources of publicity for your business in favor of aiming…
How to Conduct Market Research for Startups: The Market-In Approach
Startups often overlook market research, specifically the market-in approach, but it is a crucial component of a successful,…
4 Painless Ways to Secure Your Facebook Business Page
Originally published in 2018. Facebook is scrambling to recover after its most recent security breach, which put an…
How Local Search Marketing Can Generate a Surge in Offline Sales
Today, more customers are online than ever before and they’re taking the digital approach in finding what they…
3 Tips to Grow Your Business in the Post-Pandemic Era
Summer is in full swing, and in some areas of the country, mask mandates have lifted and event…
Video Marketing Adds Value, Reach to Your Business
Are you looking for ways to add more value to your business? Are you in need of new,…
5 Tips for Mastering Your Brand Storytelling
How are customers, employees and investors able to connect with a business? Companies have a way of coming…
Want to Successfully Build Your Company Brand from Scratch? Here Are 5 Tips
So, you’re starting a new business? Then you’re also creating a brand from scratch. Building a company brand…
WJR Business Beat with Jeff Sloan: Brand Intimacy Rankings (Episode 287)
On today’s Business Beat, Jeff discusses that latest brand intimacy rankings and what they mean. Tune in to…
WJR Business Beat with Jeff Sloan: BNPL is Changing Consumer Purchasing Behavior at Lightning Speed (Episode 282)
On today’s Business Beat, Jeff discusses an increasingly common option for online purchases, known as BNPL, or Buy…
WJR Business Beat with Jeff Sloan: Christmas in August (Episode 279)
On today’s Business Beat, Jeff discusses why it’s time for small businesses to start thinking about the holiday…
6 Essential Web Design Elements to Boost Your Website’s Conversions
As a business owner, the primary goal of your website is to convert visitors — whether the conversion…
5 Ways Programmatic Advertising Can Benefit Your Brand in 2021
Programmatic advertising is the automated buying and selling of digital ads in real time. It can be used…
WJR Business Beat with Jeff Sloan: Small Business Marketing 101 Requires SEO (Episode 265)
On today’s Business Beat, Jeff talks to Shay Berman, founder and president of marketing company Digital Resource and…