Browsing Tag
Branding and Marketing
645 posts
One Quick Website Fix to Gain More Leads
To gain more leads, you’ll need your website visitors to take a specific action. The problem is that many of them don’t want to sign up, fill in your contact form or pay now. This...
How to Leverage Website Design as a Startup
Your website is one of your most important assets as a startup. It’s the place where your target audience can learn more about who you are as a company, what you have to offer, and...
8 Reasons Why Your Startup Needs Media Coverage
The following is an excerpt from “Exposure: Insider Secrets to Make Your Business a Go-To Authority for Journalists” by Felicity Cowie. Copyright 2022 by Practical Inspiration Publishing. In the foreword to "Exposure: Insider Secrets...
How to Harness the Power of Mobile Messaging for Your Business
We use mobile messaging apps daily, in both our professional and personal lives. Thus, it’s understandable that many startups are using them for work during these unprecedented times. But how can startups harness the power...
Social Listening vs. Social Monitoring: Which Is Best for Your Business?
For brands to succeed, they need to know how they are perceived on social media. They also need to know how to respond to and analyze their data from social media interactions, mentions, and other...
WJR Business Beat: Branding Is Critical to Success (Episode 430)
On today's Business Beat, Jeff tells small businesses the four steps to effectively generate customer satisfaction and brand love. Tune in below to learn who nabbed the top 3 spots in a Brand Love survey:...
Brian Elias of 1-800-Hansons on TV Marketing
On this segment of "The Pre W. Smith Show," Brian Elias of 1-800-Hansons talks with Jeff Sloan about the power of building trust through TV marketing and a catchy jingle. Listen to the conversation on...
Reporter Rose White on Business Success With TikTok
On this segment of "The Pre W. Smith Show," reporter Rose White shares stories of how businesses have increased sales and brand awareness by using TikTok. Listen to the conversation on the Great Voice.
The Blockchain Marketing Survival Guide for Startups
You don’t need me to tell you that blockchain is going to revolutionize the modern world. With that said… You might not know just how significant the market share will be for blockchain solutions in...
Why Your Business Name Should Be a Powerful Branding and Marketing Tool
When you are brainstorming a name for your new business, it can be difficult to know how to select the best one, especially if you are initially drawn to a particular name. You might have...
Create Brand Loyalty and Acquire Lifetime Customers in 3 Steps
Building a high level of customer participation into your brand’s DNA will reap long-term rewards. There is no better time to think about how you want to set your company up for successful brand-customer relationships...
WJR Business Beat: Earning Customer Loyalty Is Harder Than Ever (Episode 419)
On today's Business Beat, Jeff addresses the difficult business of attracting and retaining customer loyalty. Now, more than ever, customers are fickle. Tune in below to learn how your business can keep customers from straying:...
Bespoke Marketing: A Tailored Approach for Startups
You probably get tired of having to answer the same questions over and over. After all, our lives seem to be an endless cycle of repeat questions. What is your social security number? When was...
Using a Startup Mindset to Benefit a Legacy Business
When you think of innovation and dynamism in the business world, what comes to mind first? Maybe it’s a young company that’s growing at hyper speed. Maybe it’s a charismatic young founder who’s using technology...
WJR Business Beat: Unify Online and Offline Marketing for More Sales (Episode 417)
On today's Business Beat, Jeff discusses the strong alignment between online discovery and in-store purchasing and why you must make the connection between your online presence and your offline presence seamless. Tune in below to...
5 Common Advertising Mistakes That Startups Make (and How to Avoid Them)
Entrepreneurs can’t afford to make big mistakes. According to data from the U.S. Bureau of Labor Statistics, one in five small businesses fail in their first year, and about half of small businesses fail by...
Small Businesses That Own Their MarTech Can Edge Out the Competition
Adjustments to data protection regulations and Big Tech's revamping of how applications and third-party brokers acquire data sets have upended the world of user data management and remarketing. Big Tech, GDPR, privacy browsers and different...
How Digital Marketing Helps Startups Overcome Growth Challenges
Growing a startup is like running a marathon with random and unpredictable obstacles that pop up all of a sudden. Building your product, securing funding, hiring the right people and attracting high-quality leads are just...
5 Ways Technology Can Improve Brand Awareness
Brand awareness is more important than ever. Without it, customers can’t differentiate between your business and the competition. As a result, whether they shop in-store or online, they may not remember your company after a...
9 Signs Your Business Needs Rebranding
When you've run a business for quite some time, it can be tempting to update the look and feel of your visual brand identity because you believe it’s the same-old-same-old. By rebranding, you might think...