Branding and Marketing Archives

4 Elements of an Effective Seasonal Marketing Campaign

The holiday season is an interesting time to observe marketing trends within any industry. On the one hand, consumers are shopping more than any other time of the year, and on the other hand, there’s...

byJustin E. Crawford

November 3, 2023

6 Things All Entrepreneurs Should Do in November

With fall in full swing, most entrepreneurs’ thoughts turn to the essential work that comes alongside the changing seasons. This means closing out the year on a high note, getting geared up for the holiday...

byMeredith Wood

November 2, 2023

5 Frightening Causes of Small Business Failure

This time of year, ghosts and ghouls aren’t the only things that should be sending chills down your spine. As an entrepreneur, you need to be aware of how very real and serious the potential...

bySusan Guillory

October 31, 2023

How to Make Passive Income with an Online Dropshipping Store

After my husband passed away unexpectedly in 2006, I decided to launch a side hustle to help me feel more financially secure. But, as a therapist who was used to earning money based on “billable...

byAmy Morin

May 2, 2023

Learn How to Start and Build a Successful Lifestyle Brand

You’ve developed a great line of products or services. Now what? There are plenty of sales-focused businesses out there where this is the end of the story: have stuff, sell stuff, make money. Some entrepreneurs,...

byVeronica Vargas

March 16, 2023

PROMPT: How ChatGPT Might Help You with Clients … and Even Life in General

When we got word about a new book called PROMPT that explores — and employs — ChatGPT, our eyes widened for a couple of reasons. We’re fascinated by artificial intelligence in general and ChatGPT in...

byColin McMahon

January 24, 2023

7 Marketing Trends Startups Should Keep Their Eye on in 2023

So much is happening as we head toward 2023. Inflation keeps rising. Supply chains are better, but still unpredictable. And everywhere you look, you see the “Recession or no recession?” debate playing out between experts....

byJohn Rampton

November 21, 2022

5 Tips for Mastering Your Brand Storytelling

How are customers, employees and investors able to connect with a business? Companies have a way of coming to life, and often, it’s through the power of brand storytelling. The best businesses have a story,...

byRachel Blakely-Gray

October 28, 2022

How to Build a Brand for the Modern Consumer

There’s no denying that a loved brand is one of the most valuable assets of a company. As a small business, you may constantly find yourself competing against big brands with loyal customers and marketing...

byShay Berman

October 13, 2022

5 Ways Programmatic Advertising Can Benefit Your Brand

Programmatic advertising is the automated buying and selling of digital ads in real time. It can be used to access virtually any channel, such as desktop platforms, mobile platforms, connected TVs and more. The goal...

byShay Berman

October 12, 2022

From 0 to 60 M.P.H.: How to Launch Your Brand Quickly and Effectively

One of the most challenging parts of starting a new business is building a brand. With so many hurdles and a to-do list a mile long, business owners need ways to save their valuable time...

byMeg Mothershed

September 26, 2022

What Startups Need To Know About Content Marketing

Content marketing is more than just a way to attract visitors to your website. It also fuels social media, supports search engine optimization, and is a powerful lead-generation tool. However, you must protect your efforts...

byJT Ripton

September 16, 2022

4 Ways Entrepreneurs Can Identify Gaps in Their Marketing Plan

There’s a lot of talk around year-end planning, especially as we inch closer to Q4. And, while you can certainly pull together a proposed marketing plan toward the end of the year, a marketing plan...

byMeg Prejzner

September 14, 2022

Q&A: HighKey Entreprises’ Luke Lintz Keeps His Focus on the End User

Entrepreneur Luke Lintz is just 22, but he's already had eight-figure successes and his share of failures. He's built a digital marketing firm, HighKey Enterprises, with his brothers that is anything but low-key. Critical to...

byStartupNation

September 12, 2022

WJR Business Beat: In Advertising, Active Attention Is the Key Metric (Episode 467)

On the Business Beat, Jeff shares some marketing advice from an Omnicron Media Group/Amplified Intelligence study indicating impressions aren't the ad metric businesses should be eyeing. Tune in below for more: Tune in to News/Talk...

byStartupNation

August 31, 2022

Reach Each Generation in Today’s Marketplace with These Marketing Tactics

Today’s marketing strategies prove significantly different than those from only a few decades ago. Now, while mostly virtual, they represent just a new tool, and aren’t always fully understood when attempting to separate outreach efforts...

byAllan Colman

August 30, 2022

8 Tips for Writing Amazing Product Descriptions

For e-commerce companies, standing out against the competition is always a challenge. Especially when you consider Amazon and other large online retailers in the mix. While you may not always be able to compete with...

bySusan Guillory

August 26, 2022

A 6-Step Checklist for Your Mobile App Branding

As of July 2022, there were 3.57 million apps in Google Play, compared to 2.56 million apps in Google Play and 1.85 million in the App Store in Q1 2020, so startup apps are faced with...

byKeith Shields

August 25, 2022

How to Craft Value Propositions for Your Brand

Regardless of what product or service your startup offers, you will have competition. For example, if you open a restaurant in New York City, you will be competing with 23,650 other businesses for customers. If...

byAlaina Chiappone

August 23, 2022