Browsing Tag
Branding and Marketing
551 posts
Learn the ins-and-outs of branding and marketing for your new business.
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5 Ways Programmatic Advertising Can Benefit Your Brand in 2021
Programmatic advertising is the automated buying and selling of digital ads in real time. It can be used…
WJR Business Beat with Jeff Sloan: Small Business Marketing 101 Requires SEO (Episode 265)
On today’s Business Beat, Jeff talks to Shay Berman, founder and president of marketing company Digital Resource and…
How Local Search Marketing Can Generate a Surge in Offline Sales
Today, more customers are online than ever before and they’re taking the digital approach in finding what they…
The 7 Most Effective Ways to Optimize Your Blog Content for Conversions
When thinking about conversions and conversion rate optimization, we often contemplate product and service pages. After all, they…
4 Tips on How to Identify and Attract Your Ideal Customer
One of the keys to successfully scaling a business is being able to find and identify your ideal…
The 5 Things Investors Really Care About When Reviewing Your Business Plan
A business plan is an essential tool for startups and, when executed correctly, it serves two key purposes:…
Ask the Experts: Meet Our 3 New Subject Matter Experts on StartupNation Radio
On this week’s episode of StartupNation Radio, Jeff talks to StartupNation’s new subject matter experts: Shay Berman of…
What is Social Audio and How Can it Boost Your Business?
We’re entering a new golden age — one of social audio. Talking and tuning into discussions on social…
Use This Ultimate Growth Strategy to Get Your First 100,000 App Users
Even if you’ve landed on a winning idea for a new app, you’ll need a strategy to get…
6 Types of TikTok Content That Will Help Your Startup’s Videos Go Viral
Juggling tasks is key for entrepreneurs, especially when it comes to selecting priority marketing channels. For many new…
WJR Business Beat with Jeff Sloan: Put Your Brand First to Create Customer Loyalty (Episode 249)
On today’s Business Beat, Jeff discusses strategies on how to create customer loyalty, which starts with putting your…
How to Use Facebook Marketing to Promote Your New Business and Engage Customers
It is common knowledge that Facebook is a marketing powerhouse for virtually all types of companies. In order…
4 Entrepreneurs Share How Passion Led Them to Travel Business on StartupNation Radio
On today’s travel-themed episode of StartupNation Radio, Jeff talks to KT Maviglia-Morgan and Jordan Morgan of On Arrival…
3 Effective Revenue Strategies to Use When Starting a Business
LinkedIn co-founder Reid Hoffman once said that starting a company is like jumping off a cliff and assembling…
Want to Start a Lower-Risk Business? Become a Franchisee
The day I became a franchisor, the ceiling collapsed. Literally. I was at Kidville headquarters in New York…
How Social Commerce Can Help Startups Compete with Amazon Prime Day
Once again, Amazon Prime Day is upon us, and once again, businesses of all sizes are trying to…
Leading with Authenticity: How to Become and Remain an Authentic Brand
The following is excerpted from “Make It Don’t Fake It” by Sabrina Horn (2021), ISBN 978-1523091492, with permission…
How to Establish Yourself as a Thought Leader in Your Industry
When asked “who are you?” you might answer the question by saying “I’m a business owner” and sharing…
WJR Business Beat with Jeff Sloan: Bea’s Squeeze Lemonade Stand Goes from Eastern Market to 25 States (Episode 243)
On today’s Business Beat, Jeff talks to Bea Wolnerman of Bea’s Squeeze, a lemonade company that started in…
Stop Trying to Sell to Everyone: Here’s How to Find Your Target Audience
Every year, amazing businesses fail simply because the people who would buy from them (their target audience) didn’t…