Browsing Tag
Branding and Marketing
517 posts
Learn the ins-and-outs of branding and marketing for your new business.
7 Common E-Commerce Pain Points (and How to Fix Them)
Customer pain points refer to problems that shoppers experience that prevent them from making a purchase. For example,…
WJR Business Beat with Jeff Sloan: Put the Power of Social Media Marketing to Work for Your Small Business (Episode 207)
One of the biggest challenges entrepreneurs face is how to market their products or services. On today’s Business…
WJR Business Beat with Jeff Sloan: Impact on Brands Taking Positions on Social Issues (Episode 206)
On this morning’s Business Beat, Jeff discusses results from a recent Piplsay study on the impact of brand…
How to Effectively Develop a Personal Brand to Build Credibility and Trust
When you’re searching for a product or service online, do you often make a purchase from a company…
7 Tips for Using Pinterest to Drive Traffic to Your Website
If you’re looking for Pinterest tips that will explode your traffic, you have landed in the right place.…
After a Year of the Pandemic, Here’s What Consumers Will Prioritize in 2021
As we enter the second year of navigating the COVID-19 pandemic, the global landscape looks much different than…
WJR Business Beat with Jeff Sloan: The Power of a Socially Responsible Brand (Episode 189)
On this morning’s WJR Business Beat, Jeff highlights several new studies that indicate the importance of building a…
The Power of Crafting a Brand Story as an Entrepreneur
Gone are the days when the founder of a company was completely faceless and unknown. Over the last…
StartupNation Radio: Tom Berman of Nano Magic on Acquiring a Business
Welcome to another edition of StarutpNation Radio! On today’s show, Jeff welcomes Tom Berman, president and CEO of…
Branding Yourself: A Guide for Extraordinary Entrepreneurship
The following is excerpted from “From Suck to Success: A Guide for Extraordinary Entrepreneurship” (Tulip Media, February 26,…
WJR Business Beat with Jeff Sloan: Spending Impact on the Super Bowl (Episode 172)
The Super Bowl is a business juggernaut, driving nearly $14 billion in consumer spending, according to the National…
WJR Business Beat with Jeff Sloan: TikTok is Now Number One (Episode 169)
On this morning’s WJR Business Beat, Jeff discusses the app with the highest engagement rating of any app…
3 Unexpected Sources of Publicity for Your Startup
As a new entrepreneur, you might overlook valuable sources of publicity for your business in favor of aiming…
Starting an E-Commerce Business in 2021? Keep These 6 Key Trends in Mind
If you’re thinking about starting an e-commerce business, you’re in good company. E-commerce is booming, with sales from…
5 Actionable Goals for Your Startup to Set and Achieve in 2021
While the pandemic has created numerous obstacles for entrepreneurs, some of the best and most inventive ideas have…
The Importance of Authority Link Building for Startups
In order for a website to rank well in Google search, numerous factors come into play. Amongst these…
WJR Business Beat with Jeff Sloan: MLM Industry Surging During COVID (Episode 164)
While the COVID crisis has decimated certain business sectors, it is accelerating many others right before our eyes.…
How AR and AI are Driving Innovation Amid Social Distancing
AR and AI tools are a goldmine for retailers that can gather customer data to improve marketing, product…
How to Build a Better Brand Through Content Curation
As an entrepreneur, you’re always on the lookout for ways to bring more organic traffic to your website.…
How to Turn Your Side Hustle Into a Six-Figure Business
After the Great Recession, many individuals (including myself), started doing anything they could to make extra money. I…