Browsing Tag
branding and marketing
499 posts
How to Build a Better Brand Through Content Curation
As an entrepreneur, you’re always on the lookout for ways to bring more organic traffic to your website.…
How to Turn Your Side Hustle Into a Six-Figure Business
After the Great Recession, many individuals (including myself), started doing anything they could to make extra money. I…
WJR Business Beat with Jeff Sloan: Most Valuable Global Brands 2020 (Episode 159)
As entrepreneurs, we all know the value of having a strong brand. A strong brand is easily recognizable,…
21 Ways to Grow Your New Business Online in 2021
If you’re not growing your business online in the current climate, you will likely leave a lot of…
Boost Your Brand Through Social Media Engagement
In the modern world, social media permeates every aspect of business, but especially marketing. When using these digital…
The Procrastinator’s Guide to Holiday Marketing
So, you’ve waited a bit too long this year to plan out a carefully-crafted holiday marketing strategy for…
Tips for Hosting a Virtual Event in the Age of Social Distancing
The coronavirus pandemic has upended the commerce industry, possibly forever. While we don’t know when businesses will be…
Creating Vertical Social Networks for Niche Audiences: How This Startup Captured Millions Across the World
Of all the online innovations from the past 20 years, it is undeniable that the rise of social…
How to Make the Most of Your Holiday Email Marketing
The holidays are one of the most important times of year for small businesses, startups and e-commerce business…
4 Ways to Etsy-fy Your Customer Experience
There are two types of online shopping experiences: the fast and free necessity purchase and the personalized boutique…
How to Promote Your Business to Local Customers Using Google My Business
Google My Business (GMB) is a free business listing service provided by Google that helps businesses showcase who…
4 Ways Business Owners Can Promote Small Business Saturday on Social Media
This year, Small Business Saturday is going to look a little bit different. Launched by American Express, Small Business Saturday…
The Future of Main Street: Moving Your Local Business Online
It’s been a tough year, to say the least, and without being a harbinger of doom and gloom,…
5 Tips for Converting Customers to Make Black Friday Sales
Entrepreneurs have faced an unprecedented year with the pandemic causing major disruptions to the way they operate. This…
5 Tips for Hosting a High-Converting Webinar
Webinars have proven to be an effective lead generation tool for many businesses. A well-planned webinar can often…
5 Free Ways to Market Your Business for Small Business Saturday
The small business’ answer to Black Friday, Small Business Saturday, is a nationwide event that highlights all of…
5 Pro LinkedIn Tips for Entrepreneurs
If you’re not utilizing LinkedIn to network, build and grow your brand, you’re missing out on an essential…
A Step-by-Step Guide to Generating Local Leads with Google My Business
Why is Google My Business (GMB) important for startups and small businesses? In today’s COVID-19 world, getting visibility…
How Entrepreneurs Can Increase Their Visibility on Small Business Saturday
Most entrepreneurs are familiar with Small Business Saturday. The holiday, which falls on the Saturday between Black Friday…
How to Use TikTok for Business: 4 Key Steps as Told by a Brand
With over 800 million active users worldwide, TikTok has become a force to be reckoned with. It’s offered…