Why First Impressions Matter More Than Ever for Brick-and-Mortar Businesses
Key Takeaways: Your storefront is a deciding factor as to whether a customer will walk in or continue…
Browsing Tag
Branding and Marketing
661 posts
From Idea to Identity: How Startups Can Build a Brand Without a Big Budget
Every startup founder dreams of building a strong brand identity that sticks, yet the idea of needing deep…
4 Strategies for Becoming a Category Creator
Every business fills some type of need within an industry, but some redefine it entirely. That’s what my…
Why Consistent Branding Is the Secret Weapon for Startup Growth
Building a startup is tough. You’re juggling funding, product development, hiring, and numerous other priorities. It’s no wonder…
How to Choose the Right Influencers for Brand Promotions
Ever spent money on an influencer campaign that didn’t do much? You’re not alone. The trick isn’t just…
Google Autocomplete: How a Few Words Shape Entire Reputations
Type a few letters into Google, and the search bar finishes your thought. For most people, it’s a…
A Marketing Stack to Take Your Startup from Zero to Scalable Without Burning Budget
You’ve launched your startup. That’s a win. But you’re wearing five different hats and burning through your budget.…
The Iceberg Funnel: Why 90% of Acquisitions Happen before the Click
The typical notion of marketing assumes a simple path. A consumer feels a need, searches for a solution,…
YouTube Partner Secrets: An Entrepreneur’s Guide to Passive Income
YouTube has become more than a platform for posting videos — it’s one of the most powerful passive…
Where Customers Are Really Coming From in 2025: New Data, New Channels
When was the last time you truly checked where your customers are coming from? Not just what your…
Market Research Questions: Best Practices, Effective Examples
In the business world, decisions are made every single day. Some are small, some are large, but all…
How I Got 300,000 LinkedIn Followers — And the Secrets Every Founder Should Steal
When I entered the workforce, I didn’t expect tech to be an industry that would value my journalism…
How to Diversify Revenue Streams for Your Business
Do you want to learn how to diversify your revenue streams so you can take your business to…
6 Things All Entrepreneurs Should Do in November
With the 4th quarter well underway (how did that happen already?), entrepreneurs are turning their thoughts to the…
Customer Interviewing Techniques to Help Your Startup Thrive
A key step for any successful new business is to identify a startup’s target market—also known as the…
12 Unique Ideas For Memorable Sales Pitches
So, how do you make your sales pitches effective and memorable? Some ideas include focusing on benefits, telling…
Learn How to Start and Build a Successful Lifestyle Brand
You’ve developed a great line of products or services. Now what? How do you turn everything up a…
The Importance Of SEO In Digital Marketing
Businesses that want to get discovered by potential customers have various options at their disposal, but one of…
How to Build a Brand for the Modern Consumer
Think about the companies that come to your mind when someone asks you what brands you like. Ask…
What Is a Social Media Target Audience, and How Do You Find It?
Social media marketing is a key aspect of a wider digital marketing approach and can be a meaningful…