Susan Guillory

47 posts

Susan Guillory is a Senior Content Writer for Nav, which helps small business owners find the best business credit cards and best business loans. She’s written books on business and travel, and blogs about small business on sites including Forbes, AllBusiness and The Marketing Eggspert Blog.

product descriptions

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8 Tips for Writing Amazing Product Descriptions

For e-commerce companies, standing out against the competition is always a challenge. Especially when you consider Amazon and other large online retailers in the mix. While you may not always be able to compete with...

bySusan Guillory

August 26, 2022

business coach

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6 Reasons to Consider Hiring a Business Coach

This is the year. This, you have decided, is the year you skyrocket your business to great success. Congratulations! It’s a worthy resolution for the new year. But I’m here to make sure that instead of...

bySusan Guillory

June 27, 2022

Closing More Sales

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5 Tips for Getting a Yes and Closing More Sales

An entrepreneur needs to have a well-rounded understanding and knowledge of all components involved in running a business, and being comfortable with sales is especially essential for small business growth. Sales are, quite literally, the...

bySusan Guillory

May 13, 2022

startup finances

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Mistakes This Entrepreneur Made With Her Startup’s Finances (and How to Learn From Them)

Business owners are dealing with unprecedented times right now. Many entrepreneurs are struggling to keep their businesses afloat, with financial struggles as their main priority. Prior to this crisis, I began thinking about my own...

bySusan Guillory

February 1, 2022

small business saturday

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How to Make the Most of Small Business Saturday

Think the only November shopping holiday your business needs to plan for is Black Friday? Think again: Small Business Saturday, the Saturday after Thanksgiving, has grown incredibly over the past 10 years since its inception....

bySusan Guillory

November 12, 2021

launch your business

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Ready to Launch a Business? Here’s Your 12-Month Plan to Making it a Success

Is this the year you make your entrepreneurial dreams come true? Congratulations! But... you’ll need a plan. Consider this your month-by-month guide to ensuring that the business you launch thrives. StartupNation exclusive discounts and savings...

bySusan Guillory

January 29, 2020

year-end review

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Conducting a Year-End Review: What Did Your Company Accomplish This Year?

Before we start going crazy thinking about New Year’s resolutions, let’s take a beat and reflect on the past 12 months. I find that most entrepreneurs spend a lot of time looking forward to what...

bySusan Guillory

December 11, 2019

Small business failure

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5 Frightening Causes of Small Business Failure

This time of year, ghosts and ghouls aren’t the only things that should be sending chills down your spine. As an entrepreneur, you need to be aware of how very real and serious the potential...

bySusan Guillory

October 31, 2019

business

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5 Business Tips from a Seasoned Female Entrepreneur

I don’t know about you, but I love getting advice from entrepreneurs who have been in business longer than me. Whether they’re sharing what to do...or what not to do, I squirrel away that information...

bySusan Guillory

October 23, 2019

amazon

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Weighing the Pros and Cons: Should You Sell Your Products on Amazon?

If you run an e-commerce business, you know how challenging it can be to consistently attract new customers, in addition to getting repeat buyers. Even if you currently sell products on your own website or...

bySusan Guillory

September 11, 2019

franchise

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Franchise or New Business: Which is Right for You?

Thinking of starting a business? Before you do, consider an option that gives you an established system and known brand: a franchise! There are many benefits to running a franchise, as there are benefits to...

bySusan Guillory

August 9, 2019

innovation

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How to Bring New Life and Innovation Into Your Business

Perhaps you’re struggling to find new customers, or you’re feeling stagnant in your startup. Maybe you’re having difficulty competing with others in your industry. Whatever the case, you feel the need to breathe new life into...

bySusan Guillory

July 22, 2019

summer slump

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5 Productivity Tips to Prepare for a Summer Slump

If you stop to think about it, is your business cyclical? Do you have some months or times of year where business is booming, and others where it all but grinds to a halt? For...

bySusan Guillory

July 5, 2019

social media

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How to Determine Which Social Media Platforms Your Audience Uses

If you’re just starting your social media marketing efforts, you might be tempted to jump in and create profiles on Twitter, Facebook, Instagram, Snapchat, LinkedIn, and whatever else the cool kids are using. Please don’t....

bySusan Guillory

June 26, 2019

social media

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6 Ways to Master Your Startup’s Social Media Marketing

Maybe you’re using social media, but don’t feel like you’re maximizing your efforts. Maybe you’ve resisted jumping on the bandwagon thus far and realize you can no longer ignore what others are saying is a...

bySusan Guillory

June 2, 2019

influencer marketing

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What is Influencer Marketing? And Should My Business Try It?

When it comes to reaching today’s consumers, advertising simply doesn’t have the effect that it once did. Consumers are savvy and know they can’t always believe what a brand says about its products. But when they...

bySusan Guillory

May 24, 2019

digital nomads

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Digital Nomads: How to Work From Anywhere in the World

One of my true joys as an entrepreneur is having the ability to run my company from anywhere in the world. I’m also a travel blogger, so I find myself exploring ruins in Sardinia, wine...

bySusan Guillory

April 10, 2019

accountant

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7 Reasons Why You Should Hire an Accountant for Your Startup

If you’re just starting out with your business, it’s understandable that you’d want to do as much of the work yourself as possible, rather than spending any of your hard-earned revenue on help. I was...

bySusan Guillory

March 25, 2019

questions

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10 Questions Every New Startup Founder Has (and Should Be Able to Answer)

Launching a startup can send even the most Type A founder into a whirlwind of questions and concerns. Will this idea work? Where to begin? What am I missing? While your questions may be specific...

bySusan Guillory

February 5, 2019

partner

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Should You Start Your Business with a Partner?

Starting a business is no walk in the park. It requires an inordinate amount of patience and fortitude, not to mention time and money! Deciding to start up with a partner might seem like a...

bySusan Guillory

January 15, 2019