Browsing Tag
Sales and CRM
177 posts
Learn how to generate your first sale and grow your startup’s revenue.
What is Social Audio and How Can it Boost Your Business?
We’re entering a new golden age — one of social audio. Talking and tuning into discussions on social audio has become the equivalent of posting on your Instagram and LinkedIn feeds. Clubhouse couldn’t have come at a better time. The platform launched in April 2020 with the air of invite-only exclusivity as the world went...
4 Tips on How to Identify and Attract Your Ideal Customer
One of the keys to successfully scaling a business is being able to find and identify your ideal customer. You might already have some insight into who this customer is through your business plan. A traditional business plan will outline its target audience through a market analysis. Using Census data, a small business can learn...
How Barcodes Show Your Product is Retail Ready
In the age of the smartphone, consumers carry a computer and virtual shopping cart in their pockets at all times. Never before has there been such an opportunity for retailers to connect artisans, specialty foods purveyors, niche clothing boutiques and other startup brands with specific shoppers around the world. While retailers can carry a wide...
Every Business Should Offer Physical Products. Here’s Why
In an effort to increase revenue and balance cash flow, many service businesses are now attempting to mix products with their services. Customers for services ranging from personal trainers to web designers are big on the personalization and convenience factors. Hybrid solutions—products and services combined into original offerings—can help your business attract new customers and...
7 Questions to Ask Yourself Before Taking the Leap into Entrepreneurship
The growth of social media, the internet and the freelance economy has created a wave of excitement around entrepreneurship. More people are becoming entrepreneurs due to the unpredictable job market and the fact that technology has made it easier and more accessible to a larger group of people. There are a countless number of books,...
Conscious Consumerism: How to Build a Business with Ethics (and Why it Matters)
If you’re building a new business to last, it is extremely important that you focus on your company’s ethics from the very beginning. Why is it so important for entrepreneurs to focus on company ethics and transparency? There is a growing segment of active and informed consumers who vote with their wallet, who will only...
21 Ways to Grow Your New Business Online
If you’re not growing your business online in the current climate, you will likely leave a lot of money on the table. As 2021 begins, we’re witnessing a fast-changing landscape. Due to the COVID-19 pandemic, everything from working to socializing to ordering and shopping online has become the norm. In fact, according to emarketer.com; “U.S....
The Dos and Don’ts of Client Retention
One of the most powerful growth engines is net negative churn. When you have net negative churn, the additional revenue generated from existing customers month over month outpaces the revenue lost through cancellations and downgrades. This is certainly difficult, but not impossible, and should be the main focus of every SaaS company in order to...
How to Make the Most of Small Business Saturday
Think the only November shopping holiday your business needs to plan for is Black Friday? Think again: Small Business Saturday, the Saturday after Thanksgiving, has grown incredibly over the past 10 years since its inception. The shopping holiday has helped local small businesses and entrepreneurs garner attention in their communities and drive sales before the...
The Future of Main Street: Moving Your Local Business Online
It’s been a tough year, to say the least, and without being a harbinger of doom and gloom, it’s looking like we won’t see significant improvements for a while yet. Therefore, it’s down to us, as entrepreneurs, to focus on what we can control. We can’t control the COVID-19 virus. We can’t control governmental decisions,...
The Most Effective Ways to Optimize Your Blog Content for Conversions
When thinking about conversions and conversion rate optimization, we often contemplate product and service pages. After all, they are the most direct route to taking someone from lead to customer. However, your blog posts can impact your bottom line just as significantly. Long gone are the days when blog posts were written purely because publishing them...
How Local Search Marketing Can Generate a Surge in Offline Sales
Today, more customers are online than ever before and they’re taking the digital approach in finding what they need, from ordering food and clothes to getting groceries. Data shows that 46% of these online searches are local, and almost 50% of online users have the intention of visiting physical stores of the businesses they’re looking...
How to Use AI to Successfully Build and Scale Your Retail Business
Starting a business is no easy task. The commitment and time sacrifice are significant, and the expenditure of capital combined with the stress of managing numerous tasks can be overwhelming. Growing your business can be equally as challenging. In addition to facing operational issues, you also need to take into consideration the management of additional...
WJR Business Beat with Jeff Sloan: Consumer Spending Increasing in Summer 2021 (Episode 269)
On today's Business Beat, Jeff discusses the rise in consumer spending, with a reported 1% increase in personal spending in June, according to the Bureau of Economic Analysis. Tune in to the Business Beat, below, to learn more about the continued shift in consumer spending and what it means for businesses everywhere: Tune in to...
Pop-Up Shops Are on the Rise in 2021: Here’s How They Can Boost Your Brand
Pop-up shops are temporary storefronts that allow brands to connect with their customers in a brick-and-mortar space for a short period of time. For e-commerce brands, this usually means providing customers with an exclusive opportunity to shop in a brick-and-mortar location. For example, when popular makeup brand Glossier opened temporary pop-up storefronts throughout the U.S.,...
3 Detroit Entrepreneurs Share Keys to Success on StartupNation Radio
On this week's episode of StartupNation Radio, Jeff talks to three Detroit entrepreneurs: Brad Baxter and Jacob Zuppke of AutoPets and Doug Schwartz of Detroit Wick and Trip Wipes. StartupNation exclusive discounts and savings on Dell products and accessories: Learn more here Tune in to the full StartupNation Radio show with Baxter, Zuppke and Schwartz...
WJR Business Beat with Jeff Sloan: Small Business Marketing 101 Requires SEO (Episode 265)
On today's Business Beat, Jeff talks to Shay Berman, founder and president of marketing company Digital Resource and StartupNation's digital marketing expert, about why SEO is the key to creating awareness for your business. Tune in to the Business Beat, below, to learn more tips about SEO and how to put it to work for...
WJR Business Beat with Jeff Sloan: 3 Companies Now Get 50% of All U.S. Ad Spend (Episode 264)
On today's Business Beat, Jeff discusses how three companies alone receive half of all U.S. ad spend: Google, Facebook and Amazon. Tune in to the Business Beat, below, to learn more about how Google, Facebook and Amazon are earning this U.S. ad spend and how you can get your business noticed, too: Tune in to...
WJR Business Beat with Jeff Sloan: Back-to-School Spending is Booming This Summer (Episode 261)
On today's Business Beat, Jeff discusses back-to-school spending, with estimates of $37.1 billion on elementary through high school and $26 billion for college-aged students, according to the National Retail Federation and Prosper Insights & Analytics' recent survey. Tune in to the Business Beat, below, to learn more about what to expect out of back-to-school spending...
WJR Business Beat with Jeff Sloan: In Post-Pandemic Era, Consumer Trust Drives Sales (Episode 260)
On today's Business Beat, Jeff discusses a new study from Avionos, which finds that consumer trust is more important in the post-pandemic era than ever in connecting them with brands and earning their spend. In fact, 80% of respondents said consumer trust is the key. Tune in to the Business Beat, below, to learn more...