Andrew Gregson is a former business owner and consultant for 80 businesses in the United States and Canada. He adopted the standard profit improving methods of streamlining costs and improving sales until he discovered that pricing was a hugely powerful strategy to generate big profits. He is the author of "Pricing Strategies for Small Business" and "The Dark Art of Pricing – Deliberately Pricing for Profit." The purpose behind the books was to teach small business owners how the big companies create and manage pricing strategies and how to adapt this insight to their own businesses.
Being more profitable is the result of a successful campaign to cut costs and to pump up sales. But the real profit comes about through a pricing strategy that works. The most popular pricing strategy for startups and small businesses is to follow the lemmings and charge what everyone else charges or to calculate the...
May 6, 2022