Pricing and Promotions Archives

How Your E-Commerce Startup Can Compete With Amazon’s Low Prices

Amazon is a behemoth. Point blank. Period. With more than 300 million customers worldwide, Amazon holds the crown as the top player in the e-commerce space, with almost 40% of the market share. Amazon's low prices,...

byKelly Moser

August 16, 2022

For a Better Pricing Strategy, Think Like Goldilocks

Being more profitable is the result of a successful campaign to cut costs and to pump up sales. But the real profit comes about through a pricing strategy that works. The most popular pricing strategy...

byAndrew Gregson

May 6, 2022

Make a Splash With Your Startup on Small Business Saturday (and Beyond)

If you just started a business, you might be looking for ways to get your name out in your community. Why not do that on a national shopping day devoted to small businesses—aka Small Business...

byRachel Blakely-Gray

October 28, 2021

StartupNation Radio: Entrepreneurs Share How to Make it Big on Amazon

On today's Amazon-themed episode of StartupNation Radio, Jeff is joined by co-host Matt Damman. Together, they talk with Derek Gaskins of Aleva Stores and Retail Bloom and Michelle Covey of GS1 US. StartupNation exclusive discounts...

byStartupNation

July 3, 2021

6 Ways E-Commerce Startups Can Compete on Cyber Monday

It's no secret that Cyber Monday is a big deal for businesses large and small. According to Adobe Analytics, Cyber Monday 2019 was record-breaking, with $9.2 billion spent online, a 16.9 percent increase over the...

byKeith Shields

November 14, 2020

4 Powerful Ways to Clear Through Holiday Marketing Clutter

Regardless of the medium, a sea of cluttered messaging from retailers, restaurants and small businesses alike constantly bombard consumers each day. Throw the holiday season into the mix and the sea of messaging has turned...

byMeg Goodman

December 12, 2017

Subscription Selling Idea # 1: Think 10 × vs. 10%

The Psychology of Selling a Subscription Consumers are aware that a subscription relationship is much more valuable to you than a onetime purchase. So to get them to commit you’ll need to give them a...

byJohn Warrillow

February 9, 2015

How to Set Profitable Pricing

After investing hours researching your new business idea, it is easy for the new entrepreneur to forget that the essence of business is not how eye-catching your business card is or how well-organized your home...

byJeff Williams

January 2, 2015

How to Attract New Customers this Holiday Season

Attracting New Customers - It's easier than you think! Though distraction is plentiful this time of year, what with all of the potential for vacation, parties, and red coffee cups floating about, the holiday season...

byDeborah Sweeney

November 17, 2014

Customers are forever… not just for Christmas

Many brands and retailers will be facing Christmas with a mixture of excitement and fear: excitement for all the sales opportunities the season brings, and fear for falling profit margins, as discounts and offers...

byMelissa Fisher

November 1, 2014

Dining Customers Delivered

New dining customers are delivered in a host of ways in our digital age, but despite all the noise about foodie websites and mobile apps, traditional direct marketing still delivers a great result for restaurants. Before consumers...

byMelissa Fisher

September 23, 2014

Discount Strategy Causes Financial Problems

The internet allows consumers to do quick price comparisons. For companies that sell similar products/services pricing becomes front-of-mind for the consumer. In response, many business owners lower prices to get the customer in the door....

byLori Williams

March 13, 2014

Reality TV Entrepreneur Starts Quick Couponing

How a Mother of Four Turned her Quest for Saving into a New Business If you are a struggling entrepreneur who is trying to take care of your family, save money and be a rock...

byMelanie Rembrandt

October 18, 2013

Mobile Coupon Apps: 9 Best for Marketing Your Business

Approximately 30% of American mobile phone users have a smart phone and adoption rates are increasing. According to comScore, a digital market intelligence company, it's estimated that by the end of 2011, that number will...

byWendy Kenney

April 24, 2011

How to use Facebook “Deals” to Attract New Customers

Facebook recently implemented the "Deals" feature for businesses on Facebook Places, the GPS enabled check-in feature available on many mobile phones. According to Facebook, "Deals gives businesses the opportunity to reward customers when they check...

byWendy Kenney

November 7, 2010

Are You Using Your Old Brain To Conduct Business?

After many months filled with long hours of writing marketing and publicity copy for clients, I was lucky enough to enjoy a vacation last week. Yes, it flew by, but during the trip, I read...

byMelanie Rembrandt

September 14, 2010

The Secret Weapon to Stay Ahead of the Competition

You smell the freshly cut grass and the tangy barbeque sizzling on the grill. You sip a nice, cool beverage by the pool and start to fall asleep. Ah…summer. It’s time for rest, relaxation...

byMelanie Rembrandt

August 5, 2010

5 Ways to Build Your Business without Competing on Price

When you’re selling the same products as everyone else online (such as t-shirts, DVDs or computers), it might seem the best way to compete is on price and price alone. When all you focus on...

byMitchell Harper

May 8, 2010

29 Creative Business Contest Ideas That Will Generate Buzz

Contests are a fun and inexpensive way to build buzz for your business. Everyone loves to win free stuff! The media loves contests too, and if you do it right, your company can garner thousands...

byWendy Kenney

April 4, 2010

1..2..3..Go Shopping!

EVERYONE! Please go do some shopping….. There is a bit of good news about shopping habits, amongst all the terrible news being reported about this horrific economy. Consumers are longing to go shopping, and retailers...

byKim Babjak

January 5, 2010