Browsing Category
Pricing and Promotions
82 posts
For a Better Pricing Strategy, Think Like Goldilocks
Being more profitable is the result of a successful campaign to cut costs and to pump up sales. But the real profit comes about through a pricing strategy that works. The most popular pricing strategy for startups and small businesses is to follow the lemmings and charge what everyone else charges or to calculate the...
Make a Splash With Your Startup on Small Business Saturday (and Beyond)
If you just started a business, you might be looking for ways to get your name out in your community. Why not do that on a national shopping day devoted to small businesses—aka Small Business Saturday (SBS)? Small Business Saturday is part of the post-Thanksgiving weekend that kicks off the holiday shopping season. Businesses nationwide...
StartupNation Radio: Entrepreneurs Share How to Make it Big on Amazon
On today's Amazon-themed episode of StartupNation Radio, Jeff is joined by co-host Matt Damman. Together, they talk with Derek Gaskins of Aleva Stores and Retail Bloom and Michelle Covey of GS1 US. StartupNation exclusive discounts and savings on Dell products and accessories: Learn more here Tune in to the full StartupNation Radio show with Damman,...
6 Ways E-Commerce Startups Can Compete on Cyber Monday
It's no secret that Cyber Monday is a big deal for businesses large and small. According to Adobe Analytics, Cyber Monday 2019 was record-breaking, with $9.2 billion spent online, a 16.9 percent increase over the previous year. That's a lot of consumer spending in a 24-hour period. Deloitte has predicted in its 2020 annual holiday forecast...
4 Powerful Ways to Clear Through Holiday Marketing Clutter
Regardless of the medium, a sea of cluttered messaging from retailers, restaurants and small businesses alike constantly bombard consumers each day. Throw the holiday season into the mix and the sea of messaging has turned into a full-blown flood, leaving a slim chance that your marketing messaging is being viewed by your target audience. Sitting...
Subscription Selling Idea # 1: Think 10 × vs. 10%
The Psychology of Selling a Subscription Consumers are aware that a subscription relationship is much more valuable to you than a onetime purchase. So to get them to commit you’ll need to give them a big return on their investment. A consumer with an acute case of subscription fatigue is unlikely to subscribe just to...
How to Set Profitable Pricing
After investing hours researching your new business idea, it is easy for the new entrepreneur to forget that the essence of business is not how eye-catching your business card is or how well-organized your home office appears. It is simply one reality-you must make a profit as quickly as you can and continue to make...
How to Attract New Customers this Holiday Season
Attracting New Customers - It's easier than you think! Though distraction is plentiful this time of year, what with all of the potential for vacation, parties, and red coffee cups floating about, the holiday season can actually be a good time to tack on some new customers. It’s tempting for businesses to take it a...
Customers are forever… not just for Christmas
Many brands and retailers will be facing Christmas with a mixture of excitement and fear: excitement for all the sales opportunities the season brings, and fear for falling profit margins, as discounts and offers are rolled out to fight off the competition. Some Christmas shoppers have it all wrapped up by the 1st of...
Dining Customers Delivered
New dining customers are delivered in a host of ways in our digital age, but despite all the noise about foodie websites and mobile apps, traditional direct marketing still delivers a great result for restaurants. Before consumers decide where to dine next weekend, which of the following do you suppose they are most likely to do? Will...
Discount Strategy Causes Financial Problems
The internet allows consumers to do quick price comparisons. For companies that sell similar products/services pricing becomes front-of-mind for the consumer. In response, many business owners lower prices to get the customer in the door. They believe the discount will be “made-up” on future sales. While is it true that large corporations successfully deploy discount...
Reality TV Entrepreneur Starts Quick Couponing
How a Mother of Four Turned her Quest for Saving into a New Business If you are a struggling entrepreneur who is trying to take care of your family, save money and be a rock star business owner, you’ll love this story. Meet Pamela Davis. When her grocery bills skyrocketed, she decided to do something...
Mobile Coupon Apps: 9 Best for Marketing Your Business
Approximately 30% of American mobile phone users have a smart phone and adoption rates are increasing. According to comScore, a digital market intelligence company, it's estimated that by the end of 2011, that number will have increased to 50%. This represents a huge opportunity to small business owners who have retail locations or who sell...
How to use Facebook “Deals” to Attract New Customers
Facebook recently implemented the "Deals" feature for businesses on Facebook Places, the GPS enabled check-in feature available on many mobile phones. According to Facebook, "Deals gives businesses the opportunity to reward customers when they check in on Facebook, and this helps generate awareness, encourage in-store traffic and build customer loyalty." At first the "Deals" function...
Are You Using Your Old Brain To Conduct Business?
After many months filled with long hours of writing marketing and publicity copy for clients, I was lucky enough to enjoy a vacation last week. Yes, it flew by, but during the trip, I read a very interesting book that go me thinking in a new way so I thought I'd share it with you. ...
The Secret Weapon to Stay Ahead of the Competition
You smell the freshly cut grass and the tangy barbeque sizzling on the grill. You sip a nice, cool beverage by the pool and start to fall asleep. Ah…summer. It’s time for rest, relaxation and fun. But wait a minute…Wake up! It’s also a time to be aware of your business. Why? ...
5 Ways to Build Your Business without Competing on Price
When you’re selling the same products as everyone else online (such as t-shirts, DVDs or computers), it might seem the best way to compete is on price and price alone. When all you focus on is having the lowest price, however, you tend to attract a certain type of customer (known in some circles as...
29 Creative Business Contest Ideas That Will Generate Buzz
Contests are a fun and inexpensive way to build buzz for your business. Everyone loves to win free stuff! The media loves contests too, and if you do it right, your company can garner thousands of dollars in free publicity just by running a contest! Secondly, everyone who enters the contest become a prospect for...
1..2..3..Go Shopping!
EVERYONE! Please go do some shopping….. There is a bit of good news about shopping habits, amongst all the terrible news being reported about this horrific economy. Consumers are longing to go shopping, and retailers want to re-stock their shelves. However, both are afraid to “Just Do It”; make the first recovery move….. The fear...
From Free to Fee…The Right Way to Use Freebies to Make More Sales
“FREE” has long been considered one of the two most powerful words in advertising. The other is “YOU” (though in my college days, I swore the other word was either pizza or beer!). It used to be you got free samples at the grocery store or in a magazine, free gifts with purchase and...