Jeff Williams

32 posts
Jeff Williams is dedicated to sharing his expertise and helping boomers start a business.
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Profitable Products: How to Design It Right

Designing a profitable product can be easier when you follow a time tested method. From the end of World War II until the late 1970's most Americans spent the majority of their money on basic goods and services with little left for luxury type items. Giant factories turned out millions of products whose style, color...
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Find the Right Location for Your Business

Convenience is critical to the success of many products and services today. Most working people have more money than time. When you ask them to buy from you, they will measure how long it will take them to find you, find out about your product or service, buy it and get home. They will also...
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How to Manage a Home Office

It is not uncommon for a new home-based business owner to locate their office in the one of the smallest rooms in the house, as balancing the space needs of the business and the family is a challenge. This makes it even more critical that the office space be well used and highly utilitarian in...
Business Concept
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How to Find the Right Business Concept

Finding a business concept that matches your personality is the most crucial step in becoming successfully self-employed. It makes no sense to leave an unfulfilling job to go into an equally unrewarding business enterprise. The strength of successful small businesses comes from the unique combination of the entrepreneur's personality and a great product or service....
market research
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How to Conduct Market Research

  Conducting market research can help provide  entrepreneurs a boost of confidence or send them back to consider changes to their strategy. Quite often the first thought that a new entrepreneur has is "I am going to be free - I am on my own; no boss; and no schedule!" This thinking is understandable but unfortunately...
direct response
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Direct Response Marketing: How to Use It

Direct response marketing helps you make a memorable personal impression with a variety of people and is critical to gaining attention for your new business. If you are persistent and persuasive these contacts will turn into customers. And your new customers will provide cash (hopefully) to propel your business from the survival phase into the...
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How to Set Profitable Pricing

After investing hours researching your new business idea, it is easy for the new entrepreneur to forget that the essence of business is not how eye-catching your business card is or how well-organized your home office appears. It is simply one reality-you must make a profit as quickly as you can and continue to make...
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Forecasting: A How to Guide

Forecasting can be a key to your survival. Knowing when new business will come and how to prepare your operations to handle demand will all impact your net income. Without this income you won't be able to pay your expenses, let alone make a profit. In fact you cannot realistically evaluate your business concept without examining...
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Estimating Your Initial Business Expenses

Estimating startup expenses is a critical component to your 1st year success. There are five parts to an effective financial management system for your small business: Estimating costs and living by a budget. Making frequent projections of profit and cash. Developing reliable collection techniques. Maintaining a solid bookkeeping and expense control system. Managing your tax...
Customer Service
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How to Create Great Customer Service

Customer service can create a unique point of differentiation for companies. Marketing experts tell us that the customer's satisfaction is of the utmost importance to successful companies. Television and print advertisements bombard us with their promises to make us happy as buyers. And yet, according to a survey published in Time magazine, more than one-half...
sales prospecting
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Sales Prospecting – How to Plan It and Do It

The only true test of effective marketing is whether it produced a profit. For many new business owners, the most trying and nerve-wracking part of producing a profit is convincing the prospective customer to buy what you are offering. This process is made even more challenging by the existence of successful and experienced competitors. Very...
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Advertising: What You Need to Know

Entrepreneur Once you have started to gain attention for your new business through promotion, publicity and direct response marketing the careful use of advertising can greatly accelerate the rate at which you find and communicate with new sales prospects. Advertising in its traditional form is the use of paid promotion in newspapers, magazines, radio and...
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Home Is Where The Boomer Business Is

 I’ve been excitedly awaiting the results of the new Homebased 100 contest.  As a regular contributor to the Boomers Back In Business blog and forum, and a coach of Boomer entrepreneurs myself, my attention has been particularly drawn to the winners in the Boomers Back In Business category.  What a wonderful variety of businesses are...
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5 Reasons Why It Is So Attractive To Start Your 50+ Business At Home

It is estimated that more than 35 million Americans work full-time or part-time from a home office. A good proportion of these people, maybe as high as 40%, are self-employed running their own businesses. Why is the thought of establishing your business in a home office so attractive? Let's take a look at five significant...
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What’s Life Like As a 50+ Business Owner?

If you’re like a growing number of Boomers, you’re quite interested in exploring starting your own business. But running a small business seems so different from what you’re used to in the corporate world, that you may be wondering: “What exactly is life like when you run your own business?” There is some variation in...
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How To Look Big In Your 50+ Business When You’re Really Small

During your first year in business you must continually work at perfecting a subtle, yet critically important game of projecting an image for your new business that says: “I’m established”, “I’m experienced and connected”, and most importantly, “I’m successful”. Most of our start-up clients in our Virtual Incubator Program are solo owners, many running their...
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The Greater Risk Can Be Not Doing Something That Really Excites You

I read a lot of material every month on how the Boomers are approaching the period of life after age 50. And what I’m seeing reported in virtually every major newspaper and magazine is that more and more Leading Edge Boomers are showing a willingness to take a calculated financial risk with some of their...
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Wearing Many Hats in Your 50+ Business without Losing Your Head

You may have heard that in order to become a successful business owner, you must learn to become a “jack of many trades”. But what specific management tasks must you be able to handle? Below, I’ve detailed each of the most crucial business management activities you must become somewhat competent at administering. Of course, as...
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How To Create A Powerful Promotional Plan For Your 50+ Business

Successful promotion is a reliable process for telling people about the solution you have to their problem.  The small business marketer must learn how to use time and imagination in place of money.  The key is to feel confident enough about your marketing story to tell it with enthusiasm.  People react positively to others who...