Increase Referrals Archives

How to Stay Top of Mind and Boost Referrals in Any Business

Referrals are the highest compliment to your business — but it takes work to get them. There’s a fine line between staying top of mind with referral sources and being pushy. Here’s how these relationship...

byThe Oracles

May 7, 2022

Are You Making these 3 Customer Feedback Mistakes?

Most businesses are aware that consumer feedback is essential. Good customer feedback is crucial for the success of any business; however, negative reviews can ruin your company. When correctly done, getting feedback from your consumers...

byChristine James

December 2, 2021

2021 Marketing Trends to Grow Your Business

When it comes to marketing your small business, there are many different avenues you can take. To help simplify your efforts, we’ve put together a list of the top 2021 marketing trends to help grow...

byRapid Finance

September 10, 2021

The Importance of Authority Link Building for Startups

In order for a website to rank well in Google search, numerous factors come into play. Amongst these factors is what you might call the “reputation” of the website. This reputation is enhanced when other...

byNorm McLaughlin

January 21, 2021

5 Common Mistakes Startups Make with Facebook Ads

There are a lot of new and small companies that rely on Facebook as a cornerstone of their marketing plan. And yet, so many brands struggle with Facebook ads. Before you continue pouring money into...

byBrian Meert

December 8, 2020

How to Promote Your Business to Local Customers Using Google My Business

Google My Business (GMB) is a free business listing service provided by Google that helps businesses showcase who they are and what they do. Google uses location to provide users with the best possible experience...

byGareth Waters

November 23, 2020

A Step-by-Step Guide to Generating Local Leads with Google My Business

Why is Google My Business (GMB) important for startups and small businesses? In today's COVID-19 world, getting visibility online as a small business is more important than ever. Though there are a wide variety of...

byEduardo Litonjua

November 2, 2020

10 SEO Tips and Tactics to Improve Communication During COVID-19

We are amidst an unprecedented global pandemic that requires companies to provide both creative and logical solutions to survive. The COVID-19 crisis has forced many of us to find alternative ways of doing business in...

byChristian Carere

May 13, 2020

A Beginner’s Guide to SEO: Common SEO Metrics

“What gets measured gets managed,” Peter Drucker said in his 1954 book, "The Practice of Management." When it comes to SEO, this adage definitely applies. Entrepreneurs track rankings, traffic, conversions and more to help them...

byBritney Muller

July 3, 2019

4 Ways Micro-Influencers Get Results for New Brands

In the old days of marketing, everything was so much more simple and direct. Companies bought ads for products and consumers bought those products without much fuss. There wasn't a lot to think about, no...

byJustin E. Crawford

May 30, 2019

How You Can Be a Neighborhood Champion on Small Business Saturday

Are you ready to #ShopSmall? This year, Small Business Saturday falls on November 24, 2018. While the holiday may be sandwiched between Black Friday and Cyber Monday, Small Business Saturday has consistently packed a powerful...

byDeborah Sweeney

November 19, 2018

SoulCycle Co-Founder on Riding Out Rapid Business Growth

The following is adapted from "Riding High," copyright © 2018 by Ruth Zukerman. First hardcover edition published October 2, 2018 by St. Martin’s Press. All rights reserved. According to the U.S. Bureau of Labor, the...

byRuth Zukerman

November 6, 2018

Conversation Marketing: Take Advantage of User-Generated Content

The following is adapted and reprinted with permission from Career Press, an imprint of Red Wheel/Weiser. "Conversation Marketing" by Kevin Lund, is available wherever books and e-books are sold or directly from the publisher at...

byKevin Lund

October 23, 2018

How to Tap Into the Rise of Micro-Influencers

An updated approach to influencer marketing is making its way around the social media scene that benefits smaller influencers, as well as the companies that work with them. It targets users known as micro-influencers, or...

bySarah Aboulhosn

May 6, 2018

Should Millennial Entrepreneurs Work With Outside PR Firms?

It's important to look at your expectations versus reality when it comes to working with an outside public relations firm. As far as expectations go, millennial entrepreneurs may think working with a PR pro means...

byDeborah Sweeney

April 13, 2018

4 Tools to Maximize Your Time at This Year’s Startup Conferences

“Learn all you can and develop all the tools you can for your toolbox — you never know when you’re going to need them.” I was fortunate enough to hear these words of advice from...

byMichael Manning

March 9, 2018

Why the Art of Calling Isn’t Dead (Especially for a Startup)

We are in a day and age where the lines of communication are always open, even if you try to escape. As I sit down to write my thoughts for this article, I see email...

byChris Rothstein

February 10, 2018

The Content Marketing Strategy You Need to Reach New Customers

You’ve had the summer to work on your business, and now you’re ready to dive into your content marketing. You may be blogging on your own website regularly, but have you considered contributing content on...

bySusan Guillory

August 29, 2017

How One Entrepreneur Uses Influencers to Help Apps Gain Traction

While most college students prefer to spend their downtime at toga parties, Victor Ricci went about things differently. Like most young people, he wasn’t spending every waking hour at the library—he too was having fun, but...

byNathan Resnick

May 5, 2017

7 Steps to Implementing a Successful Referral Program

When it comes to marketing, there is no technique more effective than the power of the referral. Referrals from friends, family, colleagues and even celebrities have been some of the best ways for companies to...

bySam Wheeler

January 5, 2017