Sarah Aboulhosn is a content marketing strategist who works with businesses that understand the value of content marketing to refine their strategies, grow their online presence and establish themselves as industry thought leaders. Her experience has driven her to create killer marketing strategies and deliverables for B2B, SaaS and the travel, technology and design industries.
Marketing strategies evolve in different ways. For the past decade, social media has been dominating the marketing world as a prominent and effective way to showcase products and services to many audiences across virtually any startup industry. But as social platforms come and go, algorithms change, and users evolve their behavior and patterns on the...
June 29, 2018
An updated approach to influencer marketing is making its way around the social media scene that benefits smaller influencers, as well as the companies that work with them. It targets users known as micro-influencers, or social media users with lower, but very engaged followings, to promote products and services through carefully curated posts instead of...
May 6, 2018