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Market Your Business

539 posts
press release
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How to Write a Press Release Editors Won’t Toss

You think your company news is a big deal but will an editor feel the same way?  Getting your press release published for free online in a newspaper or other media isn’t a sure thing. The decision to print or delete business news often pivots on the value placed on it by an editor or...
sales pitches
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12 Unique Ideas For Memorable Sales Pitches

What is one unique idea for an entrepreneur to create an effective and memorable sales pitch?  To help you make your sales pitches effective and memorable, we asked marketing professionals and experienced entrepreneurs this question for their best ideas. From focusing on benefits to offering irresistible bargains, there are many ways to create effective sales...
Gen Z
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5 Tips to Authentically Market Your Startup to Gen Z 

These days, everybody wants to market to Gen Z. After all, they’ve become the new generation of consumers. Gen Zers carry $143 billion in spending power – enough to make any brand jump on the bandwagon. However, they are also a tricky group. Since they hold high expectations for companies, they’ll certainly expect you to...
crowdfunding tips
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10 Tips on Running a Successful Crowdfunding Campaign for New Entrepreneurs

Over the past decade, crowdfunding has revolutionized the way startups generate capital and secure investment. In fact, in 2019, the global crowdfunding market reached a massive $13.93 billion, with this figure estimated to triple to $39 billion by 2026. It’s no surprise then that everyone wants to get in on the action, and today, there...
lifestyle brand
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Consumer Behavior in the New Normal: How to Better Serve Your Customers

Due to the pandemic, changes in consumer behavior have emerged across all areas of our lives. For example, more people are now shopping online than ever before: U.S. e-commerce sales grew 44% in 2020, and online spending represented 21.3% of total retail sales for the year, according to Digital Commerce 360.  Online sales are just...
flash sales
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StartupNation Growth Hacks #8: Create Flash Sales to Generate Revenue Now

The eighth in a series. Flash sales are a great way to generate quick revenue while engaging and delighting your customers. Effective flash sales offer something highly desirable to your customers for a limited period of time and/or in limited quantity at an attractive discount. The fear of missing out combined with attractive pricing is a proven way to...
pitch deck
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The Ideal Pitch Deck Is a Story, a Science and an Art

In the startup world, it's pitch decks, not business plans that get companies funded. A deck is often the first impression an investor will get at the company, so it needs to look stunning. Making a pitch deck is an art, a science, but most importantly, a story. The deck should achieve three things: It...
Personal branding
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4 Personal Branding Strategies for Startup Founders

Being a startup founder is a very tough but rewarding experience. I was fortunate early on in college at UNCG to have a mentor who successfully closed multiple investment rounds from two tech startup ventures and had one acquired. After selling the first startup, he was able to quickly gain funding with no business plan...
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How SEO Can Help You Future-Proof Your Startup

If the pandemic taught us anything, it’s that entrepreneurs must be prepared to pivot. Success is never guaranteed, but there are steps you can take to increase your chances of longevity as an entrepreneur. In order to future-proof your business and remain relevant to your target audience, you must stay in tune with changing consumer...
online content
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StartupNation Growth Hacks #6: Produce Online Content

The sixth in a series. Producing and publishing content relevant to your business is one of the most cost-effective ways to generate inbound leads, and those new leads in turn provide you with an opportunity to drive more sales. In addition, you’ll create positive brand impressions and build the trust and confidence that come from...
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StartupNation Growth Hacks #4: Put the Power of Your Brand to Work

The fourth in a series. With more than 24 years of experience covering startups and small businesses, we've built up a knowledge base of what it takes to succeed as an entrepreneur and we're eager to share what we've learned. We've identified easy-to-implement, game-changing tactics to advance your business objectives. Why is brand marketing crucial?...
target audience
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5 Signs Your Startup Is Targeting the Wrong Audience and How to Solve It

No doubt creating a startup can be challenging by definition. It couldn’t be otherwise since startups aim to disrupt  industry. But how do they find their place in it? Innovation is their ultimate weapon, launching a service or product that consumers need and no one has offered yet. There are two factors that differentiate startups...
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4 Ways Conferences Can Support Long-Term Success   

As business owners, we tend to put the day-to-day of our business first at the expense of personal and professional growth. Many business owners have achieved their success through years of training and development. While it may need to be put on the back burner from time to time, business owners should still commit to...
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7 Common Mistakes to Avoid When Launching a Software Program

In the business arena, software remains one of the fastest-growing categories of startups today — and for good reason! The scalability of software, and it’s unique ability to serve one or one million users, makes it the ideal weapon of choice for entrepreneurs looking to make a big impact. In my 10+ years as a...
digital ads
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5 Reasons Your Digital Ads Aren’t Performing

So, you’re having a hard time figuring out why your digital ads aren’t performing as you expect them to. Despite all the time and effort you’ve put into them, nothing seems to be going in the right direction. Why is that? Our best guess is you’re probably doing something wrong. There’s no need to worry,...
marketing innovations
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Tips to Bring Marketing Innovations into Traditional Industries

Old-school, traditional industries, such as finance, agriculture, law firms and manufacturing, are legacy industries that have stayed with what works, even through periods of revolution. But that’s about to change. Artificial intelligence, cloud computing, smart devices, cryptocurrency, autonomous cars and other technologies are flashy, high-tech ideas, but they’re not the be-all, end-all of transformation in...
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Lean in to These 6 Timeless Tips for Marketing Success

If the last two years have taught small businesses anything, it’s that adaptability needs to be a top priority. Despite the many ways SMBs have had to change the ways they do business over the past two years, the fundamentals of marketing remain constant. Marketing, at its roots, is a simple practice. While landscape changes...
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Looking to Boost Sales? Adopt These Top 5 Marketing Tips

As we embark on a new year, developing efficient marketing strategies to drive sales is crucial for your business’ growth. Although consumer buying habits changed significantly over the past 18 months, new tools and approaches also emerged to address those changes in behavior and conquer new and existing challenges. Starting the year off strong will...
best SEO practices
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Best SEO Practices for Startups Explained by OtterPR’s Scott Bartnick

Most of the reasons that startups fail stem from an inability to attract the right kind of attention. In some cases, they do not attract the attention of investors, which typically results in the startup running out of cash. In other cases, they do not attract the attention of customers, once again resulting in the...