Alex Pelayo

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Alex Pelayo is the Product Manager for Vessell, Inc., an ecommerce solution provider. He has general experience in technical project management and product management. When not working, he fulfills his passion for songwriting and music production while managing to stay active in sports. He is also a dedicated father to his two kids and dreams of them living a responsible and independent life.
Woman using a mobile phone to pay with purchase with a credit card
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Email Marketing Optimization for eCommerce

Email marketing in eCommerce is like sending digital postcards or newsletters to people who might want to buy something from your online store. It's been around since the 1990s, when the internet started becoming popular,...