Why Interactive Content Needs Your Attention Right Now
Can you remember the last quiz you took on a social media platform? Yes, I’m talking about the kind of quiz that lets you know which Avenger is the love of your life based on...
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social media
324 posts
3 Business Owners Killing it on LinkedIn (and How You Can, Too)
Social media marketing is something that nearly every business, startup, or entrepreneur feels like they must be doing in order to be successful in the online landscape. While Facebook, Twitter and Instagram are the frontrunners, there are...
How Business Consulting Can Prepare You for Entrepreneurship
While not all consultants are entrepreneurs, you can become an expert in your field by learning to hone your niche expertise the way, say, Neil Patel does, in order to create a powerhouse brand. A...
The Benefits of Doing a Social Audit
For millions, social media is little more than a place to post the latest selfies and food pics, but as an entrepreneur, you know it has much more to offer. With nearly half of the...
3 Effective Revenue Strategies to Use When Starting a Business
LinkedIn cofounder Reid Hoffman once said that starting a company is like jumping off a cliff and assembling the airplane on the way down. Indeed, founders and their teams often have to navigate multiple complex...
WJR Business Beat: BeReal Social Media App Should Be on Your Radar (Episode 431)
On today's Business Beat, Jeff details why small businesses must check out BeReal, an app that taps into consumers' desire for authenticity. Tune in below to learn more: Tune in to News/Talk 760 AM WJR...
WJR Business Beat: Which State Is Most Obsessed With Social Media? (Episode 414)
In today's Business Beat, Jeff Sloan offers details of a Hennessy Digital study on America's obsession with social media. Tune in below to find out the top 3 most obsessed states: Tune in to...
6 Steps to Build a Content Strategy for Your Startup
Content serves many business purposes. High-quality, useful content can help potential customers find a solution to their problem and can increase brand awareness. A content strategy allows startups to create and share pieces of content...
Creating Vertical Social Networks for Niche Audiences: How This Startup Captured Millions Across the World
Of all the online innovations from the past 20 years, it is undeniable that the rise of social media is one of the biggest and most influential. The likes of Facebook, Instagram and Twitter have...
5 Ways to Assess Whether Your Content Marketing Is Doing Its Job
It’s a simple fact: Even if you write consistent content for your startup's blog and website, you’re not guaranteed the results you want. Yet, not every entrepreneur takes the time to assess why they’re not...
10 Ways to Boost Your Startup’s Customer Acquisition
Many startups struggle with finding and retaining customers. Having a sustainable and systematic customer acquisition strategy is an essential component of success for any organization, especially as a startup. Once you’ve implemented the basics to...
Take the Time to Avoid These Costly, Common Social Media Mistakes
Building a thriving social media presence doesn’t happen overnight, and the most common mistakes revolve around attempting to boost your reach and engagement too quickly. These blunders can cost you followers, customers and credibility. Fortunately,...
What is Social Audio and How Can it Boost Your Business?
We’re entering a new golden age — one of social audio. Talking and tuning into discussions on social audio has become the equivalent of posting on your Instagram and LinkedIn feeds. Clubhouse couldn’t have come...
5 Actionable Goals for Your Startup to Set and Achieve
While the pandemic has created numerous obstacles for entrepreneurs, some of the best and most inventive ideas have been born out of adverse circumstances. January is the perfect time to re-evaluate what worked and what...
Why Your Startup Needs an Active Social Media Presence
The last several years have changed marketing as we know it. Technology is rapidly changing, and it has made social media platforms more prevalent than ever. With more than 3.8 billion social media users worldwide,...
21 Ways to Grow Your New Business Online
If you’re not growing your business online in the current climate, you will likely leave a lot of money on the table. As 2021 begins, we’re witnessing a fast-changing landscape. Due to the COVID-19 pandemic,...
9 Steps for Building Your Brand on Social Media for Respect, Recognition, Results and Revenue
When you’re first starting out and trying to spread the word about your product or service, social media is one of the most important tools you’ll have at your disposal. If used correctly, social media...
The Future of Main Street: Moving Your Local Business Online
It’s been a tough year, to say the least, and without being a harbinger of doom and gloom, it’s looking like we won’t see significant improvements for a while yet. Therefore, it’s down to us,...
6 Types of TikTok Content That Will Help Your Startup’s Videos Go Viral
Juggling tasks is key for entrepreneurs, especially when it comes to selecting priority marketing channels. For many new entrepreneurs, sticking to the tried and tested social media platforms like Facebook and LinkedIn is often seen...
Social Media Marketing: How It Could Hurt Your Business
The following is excerpted from "Lies, Damn Lies, and Marketing: Separate Fact From Fiction and Drive Growth” by Atul Minocha (Lioncrest Publishing, August 2021). Flooding social media with information about your product is not good marketing,...