Browsing Tag
social media
322 posts
6 Steps to Build a Content Strategy for Your Startup
Content serves many business purposes. High-quality, useful content can help potential customers find a solution to their problem and can increase brand awareness. A content strategy allows startups to create and share pieces of content with the intent of achieving a specific business goal. As an entrepreneur, your goal should be to produce and publish...
Creating Vertical Social Networks for Niche Audiences: How This Startup Captured Millions Across the World
Of all the online innovations from the past 20 years, it is undeniable that the rise of social media is one of the biggest and most influential. The likes of Facebook, Instagram and Twitter have billions of users among them, and even those of us who aren’t actively using any social networks understand what they...
5 Ways to Assess Whether Your Content Marketing Is Doing Its Job
It’s a simple fact: Even if you write consistent content for your startup's blog and website, you’re not guaranteed the results you want. Yet, not every entrepreneur takes the time to assess why they’re not succeeding with content marketing. As a result, they’re left believing that content marketing is an ineffective tool that they shouldn’t...
10 Ways to Boost Your Startup’s Customer Acquisition
Many startups struggle with finding and retaining customers. Having a sustainable and systematic customer acquisition strategy is an essential component of success for any organization, especially as a startup. Once you’ve implemented the basics to identify and attract new customers, you need to continue growing. Why is customer acquisition important? If you have a product...
Take the Time to Avoid These Costly, Common Social Media Mistakes
Building a thriving social media presence doesn’t happen overnight, and the most common mistakes revolve around attempting to boost your reach and engagement too quickly. These blunders can cost you followers, customers and credibility. Fortunately, these mistakes are avoidable. Read on to discover how to put your best foot forward as you break into the...
What is Social Audio and How Can it Boost Your Business?
We’re entering a new golden age — one of social audio. Talking and tuning into discussions on social audio has become the equivalent of posting on your Instagram and LinkedIn feeds. Clubhouse couldn’t have come at a better time. The platform launched in April 2020 with the air of invite-only exclusivity as the world went...
5 Actionable Goals for Your Startup to Set and Achieve
While the pandemic has created numerous obstacles for entrepreneurs, some of the best and most inventive ideas have been born out of adverse circumstances. January is the perfect time to re-evaluate what worked and what didn’t work over the course of the past 12 months in order to set new intentions for your business. Whether...
Why Your Startup Needs an Active Social Media Presence
The last several years have changed marketing as we know it. Technology is rapidly changing, and it has made social media platforms more prevalent than ever. With more than 3.8 billion social media users worldwide, it is crucial for startups in every industry to create a noteworthy online presence of their own. StartupNation exclusive discounts...
21 Ways to Grow Your New Business Online
If you’re not growing your business online in the current climate, you will likely leave a lot of money on the table. As 2021 begins, we’re witnessing a fast-changing landscape. Due to the COVID-19 pandemic, everything from working to socializing to ordering and shopping online has become the norm. In fact, according to emarketer.com; “U.S....
9 Steps for Building Your Brand on Social Media for Respect, Recognition, Results and Revenue
When you’re first starting out and trying to spread the word about your product or service, social media is one of the most important tools you’ll have at your disposal. If used correctly, social media can help you build respect for your brand, which leads to brand recognition, and eventually those results become revenue. If...
The Future of Main Street: Moving Your Local Business Online
It’s been a tough year, to say the least, and without being a harbinger of doom and gloom, it’s looking like we won’t see significant improvements for a while yet. Therefore, it’s down to us, as entrepreneurs, to focus on what we can control. We can’t control the COVID-19 virus. We can’t control governmental decisions,...
6 Types of TikTok Content That Will Help Your Startup’s Videos Go Viral
Juggling tasks is key for entrepreneurs, especially when it comes to selecting priority marketing channels. For many new entrepreneurs, sticking to the tried and tested social media platforms like Facebook and LinkedIn is often seen as the safe bet, while some are not as familiar with newer social platforms like TikTok and Clubhouse, along with...
Social Media Marketing: How It Could Hurt Your Business
The following is excerpted from "Lies, Damn Lies, and Marketing: Separate Fact From Fiction and Drive Growth” by Atul Minocha (Lioncrest Publishing, August 2021). Flooding social media with information about your product is not good marketing, though it is an all-too-common approach that companies take. As a professor, I often present my students with a real...
Facebook and the Reality of Privacy on Social Media
Originally published April 13, 2018. Social media forever changed the manner in which people interact with the world and communicate with one another. It also sparked a colossal shift in the ways that businesses market and advertise themselves. Facebook stands out as the clear leader in this space, with its massive global user base, expansive...
4 Painless Ways to Secure Your Facebook Business Page
Originally published in 2018. Facebook is scrambling to recover after its most recent security breach, which put an estimated 50 million users' data at risk. That's 50 million people whose personal information could have fallen into the wrong hands. In light of the breach, Facebook took safety precautions securing an estimate 40 million users' data....
Here Are 5 Best Practices for Post-Pandemic Content Marketing
Consumers have changed and evolved, and it’s imperative that your content marketing efforts reflect their current needs. Deloitte’s 2021 Global Marketing Trends reports the trends that can help organizations connect, engage and grow in our post-pandemic era, which include: Purpose: Knowing why and who you’re serving. Agility: How agile is your strategy? Human experience: Your...
3 Powerful Ways to Build Social Proof and Make Your Business Stand Out
In a world where we can’t take our eyes off the internet or our hands off our phones, people have become more prone than ever to acting like the people around them. We rely on social proof because it eliminates the guesswork from making our own choices and decisions. The brain prefers to copy what...
2021 Marketing Trends to Grow Your Business
When it comes to marketing your small business, there are many different avenues you can take. To help simplify your efforts, we’ve put together a list of the top 2021 marketing trends to help grow your small business. Expand your reach Being a small business owner is no small feat. From maintaining the back-of-the-house books...
WJR Business Beat with Jeff Sloan: Rising Concerns For Consumer Data Privacy (Episode 281)
On today's Business Beat, Jeff discusses today's concerns among consumers regarding data privacy, and how this impacts small businesses. Tune in to the Business Beat, below, to learn more about data privacy concerns and how they can impact your business: Tune in to News/Talk 760 AM WJR weekday mornings at 7:11 a.m. for the WJR...
Ask the Experts: Michael Spath, Shay Berman, and Greg Packer on StartupNation Radio
On this week's episode of StartupNation Radio, Jeff discusses small business funding before speaking with StartupNation's subject matter experts: Kapnick Insurance Group's Michael Spath, Digital Resource's Shay Berman, and AccessPoint's Greg Packer. Tune in to the full StartupNation Radio show with Spath, Berman and Packer to learn about small business funding and hear important small...