When Alex Zaccaria co-founded Linktree in 2016, he never guessed influential names like Gary Vaynerchuk and Chrissy Teigen would be among the 5 million brands, marketers and creators using it to amplify their brand presence and connect followers to their entire online ecosystem within the fragmented social internet. What started as a fix to Instagram’s #linkinbio limitation has become one of social media’s most valuable tools. Before Linktree, Alex also co-founded Australia’s leading music and entertainment digital agency, Bolster, where he works with musicians and brands like RedBull and YouTube Music. A budding entrepreneur, he recently launched an innovative content and publishing platform, LNWY.CO.
Linktree was created somewhat by accident in 2016, as a side project by myself, my brother, Anthony Zaccaria, and our friend, Nick Humphreys, to solve a problem we thought to be uniquely our own. At that point, we’d worked in the digital space for many years and were running Instagram accounts for the bands and...
July 6, 2020