Alex Zaccaria

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When Alex Zaccaria co-founded Linktree in 2016, he never guessed influential names like Gary Vaynerchuk and Chrissy Teigen would be among the 5 million brands, marketers and creators using it to amplify their brand presence and connect followers to their entire online ecosystem within the fragmented social internet. What started as a fix to Instagram’s #linkinbio limitation has become one of social media’s most valuable tools. Before Linktree, Alex also co-founded Australia’s leading music and entertainment digital agency, Bolster, where he works with musicians and brands like RedBull and YouTube Music. A budding entrepreneur, he recently launched an innovative content and publishing platform, LNWY.CO.
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Bootstrapped and Global from Day One: The Story of Linktree

Linktree was created somewhat by accident in 2016, as a side project by myself, my brother, Anthony Zaccaria, and our friend, Nick Humphreys, to solve a problem we thought to be uniquely our own. At that point, we’d worked in the digital space for many years and were running Instagram accounts for the bands and...