About StartupNation

StartupNation has inspired, educated and consistently attracted entrepreneurs and small business owners from Main Street America who want to be their own bosses and live the American Dream.

Founded 2002
Pages 250,000+
Visitors 3M+


StartupNation content must be highly valuable, useful, and practical and must be presented in a manner that is efficient and concise for visitors to consume and put into practice.

Quality Sources

StartupNation content must be inspired by entrepreneurs who live and breathe the same real world challenges that all entrepreneurs face, not only from journalists who, while with all good intention, just can’t provide the same level of in-the-trenches know-how that a fellow entrepreneur can.


We have a vibrant community of business owners and entrepreneurs on our website who happily share advice, offer counsel, stimulate debate and offer inspiration because often the best resource is someone who has been there before and has a desire to “pay it forward” to fellow community members.

We believe in the transformative power of entrepreneurship for individuals and for society at large, and we want our reach to be as deep and as broad as it can possibly be.

We sincerely thank you for visiting us and look forward to being your partner in conquering the challenges of entrepreneurship. The rewards are yours to keep.

StartupNation Team


Founders, Jeff & Rich Sloan

Jeff and Rich Sloan are company creators, lifelong entrepreneurs, and brothers. With the creation of StartupNation, the Sloan brothers continue to prove that there is no obstacle too big to overcome. And as true entrepreneurs, they’re having a blast along the way.

Jeff and Rich are the perfect role models for budding entrepreneurs. They have an intense passion for entrepreneurship and have faced the many challenges of starting and growing successful businesses. In fact, the Sloan brothers are accomplished inventors in their own right and have obtained patents for products that have been successfully brought to market, including The Battery Buddy® which was licensed and brought to market by a Fortune 500 company.

As teenagers, the Sloans bought and sold HUD houses. As young adults, they started and sold one of the world’s leading Arabian horse breeding operations and grew a consumer products import company with best selling products. In the mid-90’s, the Sloan brothers created Sloan Ventures. This early-stage venture development and financing firm focused on creating business plans, recruiting entrepreneurial management and raising startup capital for technology-based businesses. It has infused over $60 million in financing into fast growing, technology companies.

Through their years of in-the-trenches experience, the Sloan brothers amassed a wealth of business wisdom which they enjoyed sharing with students at some of the nation’s leading business schools. Building on this, the Sloans formed StartupNation® in 2002 to offer entrepreneurs the ultimate resource for starting and growing a company. Through StartupNation, entrepreneurs can access much needed advice from a variety of experts and peers who’ve been through it before.

Today, the Sloan brothers are two of the country’s top small business experts, speaking frequently at entrepreneurial forums and acting as resources for top media venues nationwide. They co-host the nationally-syndicated StartupNation Radio call-in program, are authors of “StartupNation: Open for Business,” published by Doubleday, and provide their smarts online at www.startupnation.com. The Sloans have been featured in media such as The New York Times, Wall Street Journal, Fortune Small Business, Entrepreneur Magazine, PBS, CNN, CNBC, MSNBC, FOX News and ABC News.

In addition, Jeff and Rich Sloan have won numerous awards including the 2005 Michigan and Midwest Small Business Journalists of the Year award by the Small Business Administration (SBA). They were also named Detroit’s Top 20 2005 Business “Dynamic Duos,” by Crain’s Detroit Business.