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Powerful Public Relations

298 posts
brag better pitch
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The 4 Essential Factors That Make a Good Business Pitch

The following is excerpted from "Brag Better: Master the Art of Fearless Self-Promotion" by Meredith Fineman, in agreement with Portfolio, an imprint of Penguin Publishing Group, a division of Penguin Random House LLC. Copyright © Meredith Fineman, 2020. Natalia Oberti Noguera is founder and CEO of Pipeline Angels, a network of women investors that’s changing...
You Need PR
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PR Is About Perception: The 5 Stages to Positive Branding

The following is an excerpt from “You Need PR” by Jenna Guarneri. Copyright 2022 by An Inc. Original. When a new house is constructed, the builder pulls together the brightest professionals from each construction trade. It takes twenty-two subcontractors to build the average home. Specialists are needed to build out the foundation and others to...
press release
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How to Write a Press Release Editors Won’t Toss

You think your company news is a big deal but will an editor feel the same way?  Getting your press release published for free online in a newspaper or other media isn’t a sure thing. The decision to print or delete business news often pivots on the value placed on it by an editor or...
crowdfunding tips
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10 Tips on Running a Successful Crowdfunding Campaign for New Entrepreneurs

Over the past decade, crowdfunding has revolutionized the way startups generate capital and secure investment. In fact, in 2019, the global crowdfunding market reached a massive $13.93 billion, with this figure estimated to triple to $39 billion by 2026. It’s no surprise then that everyone wants to get in on the action, and today, there...
The Public Relations Handbook
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How to Deal With Negative Publicity: Resist the Spin, Embrace Facts

Excerpted from "The Public Relations Handbook" copyright © 2022 by Robert L. Dilenschneider. Reprinted with permission from Matt Holt Books, an imprint of BenBella Books, Inc. All rights reserved. Invariably, a company or organization will experience bad news, resulting in negative publicity. Possible reasons can include: Poor revenue or earnings Product recalls Consumer health and safety issues Strikes...
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An Effective Press Kit Boosts Your Brand And Traffic

Getting the required attention from journalists for your brand or being featured in a publication is a huge milestone for businesses. Such features can give your startup the push it needs to build a strong brand image and drive more traffic.  If you want to get that kind of brand exposure and drive qualified traffic...
social audio
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What is Social Audio and How Can it Boost Your Business?

We’re entering a new golden age — one of social audio. Talking and tuning into discussions on social audio has become the equivalent of posting on your Instagram and LinkedIn feeds. Clubhouse couldn’t have come at a better time. The platform launched in April 2020 with the air of invite-only exclusivity as the world went...
public art
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4 Ways Supporting Corporate and Public Art Benefits Startups

From celebrating local history to encouraging visitors, art can have a profoundly positive impact on our public and corporate spaces. For startups wishing to build their brand and cement their place in the local community, employing the skills of artists and supporting public art projects can be an excellent means of doing so. While art...
successful PR
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7 Essentials for Successful PR in 2022

Public relations and the ways in which we communicate are constantly evolving. As you look toward a new year for your business, it’s important to keep new and essential PR tools top of mind as they have the ability to make your outreach and engagement efforts easier and faster than ever before. In this article,...
banner ad
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Banner Ad Design Tips That Draw the Customer In

Every business or brand wants to be visible. You can market your brand in any way you’d like, but if you want to have an immediate impact and brand awareness, banner ads are one way to go. Banner ads boost your site traffic and generate more leads on your end by leveraging the platform being used...
media coverage
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6 Ways to Create News that Attracts Media Coverage

A steady stream of media coverage is one of the best ways to ensure that you are keeping your business visible and relevant. While product launches, mergers and multimillion dollar-acquisitions grab attention and often take the spotlight in news, they aren’t always going to be available to share from your company. So when your company’s...
TikTok content
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6 Types of TikTok Content That Will Help Your Startup’s Videos Go Viral

Juggling tasks is key for entrepreneurs, especially when it comes to selecting priority marketing channels. For many new entrepreneurs, sticking to the tried and tested social media platforms like Facebook and LinkedIn is often seen as the safe bet, while some are not as familiar with newer social platforms like TikTok and Clubhouse, along with...
digital marketing
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Affordable Digital Marketing Strategies for Cash-Strapped Startups

Once your new business is up and running, you need to find ways to advertise to your potential customers. But before making your first marketing plan, it’s important to understand what digital marketing is and what online channels are the most accessible and affordable for you. StartupNation exclusive discounts and savings on Dell products and...
organic promotion
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How to Excel at Organic Promotion

Whether you are just starting a business or you've been an entrepreneur for a long time, and your business could use a boost, the murky waters of business promotion and marketing can be daunting. Ideas like sponsored content, advertorials or e-commerce get bandied around and can overwhelm and confuse.  There's no need to be dismayed,...
crisis communications
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5 Reasons Why Startups Need to Create a Crisis Communications Plan Now

A crisis can happen to any business at any time. While planning for a crisis may seem quite ironic, given that the very definition of the word is something that happens unexpectedly, it is incredibly important that business owners invest in creating a crisis communications plan. A thoughtful and well-crafted plan has the potential to...
publicity
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3 Unexpected Sources of Publicity for Your Startup

As a new entrepreneur, you might overlook valuable sources of publicity for your business in favor of aiming for big press logos. But winning press from major online outlets doesn’t always impact your bottom line, nor is it cost efficient for new businesses. There’s a good chance that the following unexpected sources of publicity will...
video marketing
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Video Marketing Adds Value, Reach to Your Business

Are you looking for ways to add more value to your business? Are you in need of new, effective marketing techniques that will help you reach potential customers? If so, video marketing is the answer. Video marketing has many benefits over traditional forms of advertising. Video content can be highly engaging, especially when it includes...
business-awards-startups.png
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Business Awards: A Guide to Selecting an Award and Crafting a Winning Submission

Securing third-party recognition and validation of your efforts and achievements through business awards can be very valuable in helping establish credibility and a positive reputation for your business. If you’re interested in trying to win business awards, the first step is simple: research. There are dozens, if not hundreds, of different award opportunities for your...