SEO, Brand Building and Other Benefits of Press Releases for Small Businesses
If you’re an owner of a small business, you’re likely always looking for effective ways to generate awareness…
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Powerful Public Relations
301 posts
6 Things All Entrepreneurs Should Do in November
With fall in full swing, most entrepreneurs’ thoughts turn to the essential work that comes alongside the changing…
Let ‘em Know. How Niche Startups Find Value in Press Releases.
Press releases are the best way to announce a new product launch, a product feature, a fundraising campaign…
Use This Ultimate Growth Strategy to Get Your First 100,000 App Users
Even if you’ve landed on a winning idea for a new app, you’ll need a strategy to get…
3 Steps to Cultivate Profitable Partnerships
A good partnership will elevate both brands, empower you to serve customers better and bring in more money…
8 Reasons Why Your Startup Needs Media Coverage
The following is an excerpt from “Exposure: Insider Secrets to Make Your Business a Go-To Authority for Journalists”…
StartupNation Growth Hacks #9: Stand Out With Powerful PR
The ninth in a series. You’ve started a business you love – and you want others to find…
5 Common Advertising Mistakes That Startups Make (and How to Avoid Them)
Entrepreneurs can’t afford to make big mistakes. According to data from the U.S. Bureau of Labor Statistics, one…
The 4 Essential Factors That Make a Good Business Pitch
The following is excerpted from “Brag Better: Master the Art of Fearless Self-Promotion“ by Meredith Fineman, in agreement…
PR Is About Perception: The 5 Stages to Positive Branding
The following is an excerpt from “You Need PR” by Jenna Guarneri. Copyright 2022 by An Inc. Original.…
How to Write a Press Release Editors Won’t Toss
You think your company news is a big deal but will an editor feel the same way? Getting…
How to Use Earned Media Coverage to Drive Your Startup’s Sales
Do you believe PR doesn’t work? If so, you might be telling the wrong kinds of stories in…
10 Tips on Running a Successful Crowdfunding Campaign for New Entrepreneurs
Over the past decade, crowdfunding has revolutionized the way startups generate capital and secure investment. In fact, in…
How to Deal With Negative Publicity: Resist the Spin, Embrace Facts
Excerpted from “The Public Relations Handbook” copyright © 2022 by Robert L. Dilenschneider. Reprinted with permission from Matt Holt Books,…
An Effective Press Kit Boosts Your Brand And Traffic
Getting the required attention from journalists for your brand or being featured in a publication is a huge…
What is Social Audio and How Can it Boost Your Business?
We’re entering a new golden age — one of social audio. Talking and tuning into discussions on social…
4 Ways Supporting Corporate and Public Art Benefits Startups
From celebrating local history to encouraging visitors, art can have a profoundly positive impact on our public and…
7 Essentials for Successful PR in 2022
Public relations and the ways in which we communicate are constantly evolving. As you look toward a new…
Banner Ad Design Tips That Draw the Customer In
Every business or brand wants to be visible. You can market your brand in any way you’d like, but…
6 Ways to Create News that Attracts Media Coverage
A steady stream of media coverage is one of the best ways to ensure that you are keeping…